Loading...

Customer Relationship Management

Customer Relationship Management Course Summary

Customer focused service is key to Strengthening and growing relationships which leads to winning a new business.

This program introduces the different facets of customer relationship management (CRM) to participants and shows them how to identify who their customers really are. It also analyzes the key components of CRM and explains how it is integrated with in an organization.

Customer Relationship Management Course Objectives

  • Explain the role of CRM in your Business
  • Help teams articulate their CRM goals and identify key milestones in the relationship management process.
  • Review several the features and benefits of various CRM systems for your Business.
  • Assist groups in determining how they will measure the success of their relationship management efforts.
  • Explain the role of CRM in your Business
  • Help teams articulate their CRM goals and identify key milestones in the relationship management process.
  • Review several the features and benefits of various CRM systems for your Business.
  • Assist groups in determining how they will measure the success of their relationship management efforts.

Customer Relationship Management Course Outline

  • Connecting with Customers: Customer Relationship Management To begin, participants will look at the CRM programs they are involved in and how these programs have affected their lives. Participants will also explore the meaning of CRM and its potential value. Next, they will look at different types of CRM programs and the needs they can serve.
     
  • What Exactly Are We Managing? Requirement-Driven Product Selection During this segment, participants will look at the requirement-driven product selection process. This process requires defining the business need (or pain or problem, depending on the issue), deciding which functions are needed to meet the requirements, and then defining the products that support the selection.
     
  • Don't Leave! Strategies for Customer Retention This part of the program discusses ways to engage and retain customers. Participants will explore the four pillars of CRM and how they can use them to help others embrace the CRM plan.
     
  • How Are We Going to Do This?: Homegrown Versus the Application-Service Provider Participants will look at the advantages and disadvantages of developing an in-house program versus using an application service provider.
     
  • What Can We Do to Measure?: Evaluating and Reviewing Your Program

In the final segment, participants will look at some evaluation tools including customer profiles and life cycles. At the conclusion of the program, participants will have a solid understanding of the concept of CRM and what it can do to retain customers.

Who can benefit from this course

  • Customer Care Professionals
  • Sales & Marketing Professionals
  • All Customer facing Jobs

Coporate Clients

Contact Us

Suite #101, AL-Tawhidi 1 Building, Next to ADCB Bank, Bank Street, Khaled Bin Waleed Road, Bur Dubai - Dubai. U.A.E. P.O.Box: 94743 Dubai, UAE

Follow Us

News & Events

Professional training on FICO, MM, SD, HR modules covering Basic Inter...

Read More

Join now the advance level courses and get trained with our industry e...

Read More

Do you have desire to work, study or migrate to English Speaking Count...

Read More

Locate Us