AI-Driven Marketing and GEO (Generative Engine Optimization) Course
Structured 30 hours roadmap from AI to GEO
Gain analytics, automation, personalization, & conversational optimisation expertise
Hands-on labs, GEO audits, campaigns, portfolio projects
Learn from industry-certified instructors with proven credentials
Earn certification enhancing credibility with employers
Choose flexible sessions and easy instalment options
4.7/53258 EnrolledEnrolled Learners
4.7/53258 EnrolledEnrolled Learners
Overview
What our training includes:
- Master predictive analytics, customer segmentation, and behavior modeling using Google Analytics 4
- Build GEO strategies optimized for ChatGPT, Bard, Claude, and Perplexity platforms
- Create citation-worthy, structured content aligned with E-E-A-T and schema markup
- Develop AI-powered campaigns using GPT-4, Midjourney, DALL-E, and HubSpot tools
- Measure performance through KPI dashboards, attribution modeling, and ROI analysis frameworks
- Advance your marketing career through the AI-Driven Marketing and Generative Engine Optimization (GEO) Course
Upcoming sessions
Curriculum
1
Definition of Generative AI
2
Understand difference between LLMs & Image Generation models
3
Introduction to the most common tools (e.g., ChatGPT, Gemini, Meta AI, Midjourney
4
etc.)
5
Essential data types for training AI models
6
Understand types of workflows to build AI agent
7
Showcase brand examples using AI agents
1
The S.C.O.R.E. & D.I.C.E Framework: Learning a systematic approach to writing effective prompts
2
Tone & Persona: How to instruct AI to adopt specific brand voices, tones, and audience personas
3
Safety and Ethics: Understanding biases, fact-checking copywriting, and responsible use in marketing campaigns
1
AI website builder tools (Hostinger, Base44, Wix, Bookipi etc.)
2
AI brand identity creation tools (Looka, Canva, hubspot etc.) Develop brand, social media, and content strategies using generative AI. (chatgpt, gemini. Meta AI etc.)
3
Learn how to rank businesses in generative AI (falcon rank ai & Local Falcon)
4
Using AI for rapid brainstorming, generating unique value propositions, and structuring campaign themes.
5
Generating subject lines, email body drafts, and A/B test variations tailored to different segments.
6
Using AI to create html tags, product titles, alt img alt tags etc for SEO optimization. (Use AI as an assistant, not a replacement for expertise.)
1
Writing prompts for AI image tools (e.g., Midjourney, Meta AI) to create branded, high-resolution visuals.
2
Using AI for design variations, resizing creatives for different ad platforms, and concept testing. (icon, arcads.ai, adcreative.ai)
3
Generating video scripts and segmenting them into basic storyboard concepts for faster production
1
Using AI to analyse customer data sets and suggest hyper-specific audience segments
2
Creating personalized ad copy variations and landing page content based on user intent and location
3
Using chatbots to improve customer experience & community management across multiple platforms (Manychat)
1
Data Querying: Using conversational AI to analyze data sets or interpret charts (e.g., "Tell me why our conversion rate dropped last week")
2
Anomaly Detection: Understanding how AI helps flag unexpected dips or spikes in campaign performance that require investigation. (Google Gemini)
3
Predictive Insightsin ad Campaigns: Introduction to how AI models forecast future performance and budget recommendations. (GA4,birch, PPc.io, Optmyzr etc.)
4
Campaign Platforms- Platforms powered by AI for audience targeting, bidding optimization, ad copies etc. (Google ads, Meta ads, Tiktok ads etc.)
Meet your Trainer
Our Trainers
Learners Point has a reputation for high-quality training that makes a difference in people's lives. We undertake a practical and innovative approach to working closely with businesses to improve their workforce. Our expertise is wide-ranging with ample support from our expert trainers who are globally recognized and hold a diverse set of experiences in their field of expertise. We are proud of our instructors who take ownership of our distinctive and comprehensive training methodologies, help our students imbibe those with ease, and accomplish gracefully.
We at Learners Point believe in encouraging our students to embark upon a journey of lifelong learning and self-development, with the aid of our comprehensive and distinctive courses tailored to current market trends. The manifestation of our career-oriented approach is what we assure through a pleasant professional enriched environment with cutting-edge technology, and an outstanding while highly acknowledged training staff that uses up-to-date methodologies and quality course material. With our aim to mold professionals to be future leaders, our industry expert trainers provide the best in town mentorship to our students while endowing them with the thirst for knowledge and inspiring them to strive for professional and human excellence.
Learning Outcomes
Upon finishing the training, you will:
1
Master predictive analytics and customer behavior modeling using Google Analytics 4 and IBM Watson
2
Design GEO strategies optimized for ChatGPT, Bard, Claude, and Perplexity search engines
3
Implement E-E-A-T principles and schema markup to create citation-worthy digital content
4
Develop AI-driven marketing campaigns with GPT-4, Midjourney, DALL·E, and HubSpot Marketing Hub
5
Evaluate campaign performance using KPI dashboards, attribution modeling, and ROI measurement frameworks
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
The AI-Driven Marketing and Generative Engine Optimization (GEO) course teaches you how to apply artificial intelligence to transform marketing strategies. You will learn predictive analytics, GEO content optimization, and campaign design using GPT-4, Bard, Claude, and Midjourney.
Unlike traditional SEO courses, it focuses on how large language models drive discovery and visibility. Graduates gain the skills to create AI-ready content and implement data-driven marketing strategies across industries.
Ideal for marketers, analysts, and founders ready to apply AI to real campaigns. A basic grounding in digital marketing and AI concepts helps you ramp faster. The curriculum bridges fundamentals to advanced GEO practices through structured, hands-on work.
The skill set aligns with AI-enabled marketing roles across the UAE, the Middle East, and globally. Emphasis on GEO, analytics, and compliance reflects current hiring and capability needs. Recognition grows as LLM-driven discovery reshapes how brands reach audiences.
Unlike typical digital marketing programs, this course goes beyond traditional SEO by focusing on LLM-based discovery through GEO. It integrates analytics, content architecture, and hands-on experience with tools such as GPT-4, Google Analytics 4, and HubSpot into one comprehensive track.
The course enables you to create practical deliverables including GEO audits, optimized content, and campaigns that provide stronger, portfolio-ready evidence compared to shorter digital marketing courses.
You will conduct GEO audits, build predictive models, and design AI-assisted campaigns that mirror real marketing work. In labs and workshops, you will implement schema markup, create KPI dashboards, and design chatbot flows to support engagement. By the end, you will assemble a GEO-optimized content portfolio mapped to measurable performance metrics.
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