AI in Digital Marketing Course

Master AI-powered marketing tools

24 hours of training program

Boost SEO with AI techniques

Optimise Email marketing with AI

Learn in-demand skills in prompt engineering

Complete a capstone project with certification

Get access to the latest study resources and practice exams

Flexible learning options

Pay with easy instalments

4.9/5

5068 Enrolled

Overview

What our training includes:

Learn and explore AI models in digital marketing
Ensure ethical AI compliance and privacy
Apply AI in content marketing strategies
Optimise SEO using AI-powered tools
Conduct keyword research with AI support
Create blog and video content with AI
Enhance social media with AI automation
Automate ads with AI smart bidding
Stay updated on emerging AI technologies

Learning Objectives

After completing our training, you will be able to:

Gain in-depth knowledge of AI applications in digital marketing

Discover how AI transforms marketing strategies and campaigns

Learn to automate PPC and ad strategies with AI platforms

Implement AI in content creation and optimise keyword research using AI

Apply ethical AI practices with GDPR and compliance guidelines

Learn how to execute a live AI strategy in a capstone project

Personalise marketing with AI-driven targeting and segmentation

Ready to get started?

Overall ratings by our students

Upcoming sessions

Ms. Thavi

Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.

Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.

Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.

Core Competencies:

Google Ads
Facebook Ads
LinkedIn Ads
Performance Marketing
Digital Marketing
Analytics
Heat maps
CRO
SEM
A/B Testing
Media Planning & Budgeting
Entrepreneurship

Professional Qualifications:

City Chair for Brand Creation & Marketing G100: Mission Million
Founder, True North Marketing
Member, Dubai Business Women Council (DBWC)
Consulting Specialist in Performance Marketing & Social Media
Certified Paid Social Specialist (Top 3% Uplers)
Head of Marketing, The CAD Co.
Senior Executive, Social Media Marketing, Blob Media LLP
Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
Advanced Performance Marketing Mentorship Program – Growth School
Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
The Fundamentals of Digital Marketing – Google Digital Garage
Social Media Marketing – HubSpot Academy
Performance Marketing – Advanced Course, Young Urban Project

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Related courses

Curriculum

Understanding AI & Machine Learning in Marketing
Understand AI models in Marketing
Types of Programming in AI
How AI is Transforming Digital Marketing
AI-Powered Analytics & Consumer Insights (Semrush,Google Analytics 4, Audience etc.)
Ethical Considerations & AI Compliance (GDPR, Data Privacy)

AI approach in Content Marketing (Jasper, Copy.ai, Writesonic)
AI-Powered SEO techniques (SurferSEO, Frase, MarketMuse)
AI in Keyword Research, user queries & Topic research
FAQs content for AI voice assistant optimization
AI-Powered Blog & Video Content Creation (Pictory, Synthesia)

AI content technique for Social Media Marketing (Hootsuite, Sprout Social, Predis.ai)
AI tools in Social Listening & Sentiment Analysis
AI in Google Ads & PPC Automation ( Smart Bidding, goal optimizati9on, catalog ads etc,)
AI-Driven Personalization & Ad Targeting
AI Chatbots & Conversational Marketing (ChatGPT, Drift, ManyChat)
AI Prompt Engineering Techniques

AI content in Email Marketing (Mailchimp AI, HubSpot, Klaviyo)
AI-Powered Lead Scoring & Nurturing
AI for Customer Experience (CX) Optimization
AI & Predictive Customer Behavior Analysis

Overview of AI Tools for Marketers
Hands-on Experience with AI Tools & Platforms
AI designing tools (Dall-E, Deep AI etc.)
A/B test in content, campaign optimization & Analyses (AI v/s Manual)
Future Trends in AI & Marketing

Content Strategy with AI prompts
Text & Visual content with AI
Live Q&A & Case Studies  Final Project Submission
Certification

Frequently asked questions

Our AI in Digital Marketing Course should be attended by Marketing professionals, business owners and individuals interested in learning AI-driven digital marketing techniques.

AI is important in digital marketing as AI enhances marketing efficiency, optimizes campaigns and improves customer targeting and engagement.

In AI, prompt engineering is the method of crafting inputs that optimises an AI model’s performance. It helps to produce more relevant, coherent or creative outputs. You will learn about it in our AI in Digital Marketing Course.

Yes, you will learn how to automate processes like ad placements, email marketing and content optimization through the AI in Digital Marketing course.

There are several industries like e-commerce, finance, healthcare and technology which can benefit significantly from AI-powered marketing strategies.

Yes, participants receive a completion certificate from Learners Point Academy upon completing the AI in Digital Marketing Course.

AI in Digital Marketing Course introduces advanced AI techniques for individuals to improve decision-making, campaign performance and audience segmentation.

There are several tools that an individual will learn in the AI in Digital Marketing Training. These Tools are for predictive analytics, customer journey mapping and marketing automation which will be covered in the curriculum.

Yes, the AI in Digital Marketing Training demonstrates how to use chatbots to improve customer support and engagement.

AI contribute to content marketing in several ways. AI helps with content creation, optimization and personalization to better align with audience preferences.

Our AI in digital marketing course deals with the following topics: