AI in Digital Marketing Course
Master AI-powered marketing tools
24 hours of training program
Boost SEO with AI techniques
Optimise Email marketing with AI
Learn in-demand skills in prompt engineering
Complete a capstone project with certification
Get access to the latest study resources and practice exams
Flexible learning options
Pay with easy instalments
4.9/55068 EnrolledEnrolled Learners
Overview
What our training includes:
- Learn and explore AI models in digital marketing
- Ensure ethical AI compliance and privacy
- Apply AI in content marketing strategies
- Optimise SEO using AI-powered tools
- Conduct keyword research with AI support
- Create blog and video content with AI
- Enhance social media with AI automation
- Automate ads with AI smart bidding
- Stay updated on emerging AI technologies
Upcoming sessions
Curriculum
1
Understanding AI & Machine Learning in Marketing
2
Understand AI models in Marketing
3
Types of Programming in AI
4
How AI is Transforming Digital Marketing
5
AI-Powered Analytics & Consumer Insights (Semrush,Google Analytics 4, Audience etc.)
6
Ethical Considerations & AI Compliance (GDPR, Data Privacy)
1
AI approach in Content Marketing (Jasper, Copy.ai, Writesonic)
2
AI-Powered SEO techniques (SurferSEO, Frase, MarketMuse)
3
AI in Keyword Research, user queries & Topic research
4
FAQs content for AI voice assistant optimization
5
AI-Powered Blog & Video Content Creation (Pictory, Synthesia)
1
AI content technique for Social Media Marketing (Hootsuite, Sprout Social, Predis.ai)
2
AI tools in Social Listening & Sentiment Analysis
3
AI in Google Ads & PPC Automation ( Smart Bidding, goal optimizati9on, catalog ads etc,)
4
AI-Driven Personalization & Ad Targeting
5
AI Chatbots & Conversational Marketing (ChatGPT, Drift, ManyChat)
6
AI Prompt Engineering Techniques
1
AI content in Email Marketing (Mailchimp AI, HubSpot, Klaviyo)
2
AI-Powered Lead Scoring & Nurturing
3
AI for Customer Experience (CX) Optimization
4
AI & Predictive Customer Behavior Analysis
1
Overview of AI Tools for Marketers
2
Hands-on Experience with AI Tools & Platforms
3
AI designing tools (Dall-E, Deep AI etc.)
4
A/B test in content, campaign optimization & Analyses (AI v/s Manual)
5
Future Trends in AI & Marketing
1
Content Strategy with AI prompts
2
Text & Visual content with AI
3
Live Q&A & Case Studies Final Project Submission
4
Certification
Meet your Trainer
Ms. Thavi
Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.
Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.
Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.
Core Competencies:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Performance Marketing
- Digital Marketing
- Analytics
- Heat maps
- CRO
- SEM
- A/B Testing
- Media Planning & Budgeting
- Entrepreneurship
Professional Qualifications:
- City Chair for Brand Creation & Marketing G100: Mission Million
- Founder, True North Marketing
- Member, Dubai Business Women Council (DBWC)
- Consulting Specialist in Performance Marketing & Social Media
- Certified Paid Social Specialist (Top 3% Uplers)
- Head of Marketing, The CAD Co.
- Senior Executive, Social Media Marketing, Blob Media LLP
- Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
- Advanced Performance Marketing Mentorship Program – Growth School
- Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
- The Fundamentals of Digital Marketing – Google Digital Garage
- Social Media Marketing – HubSpot Academy
- Performance Marketing – Advanced Course, Young Urban Project
Learning Outcomes
After completing our training, you will be able to:
1
Gain in-depth knowledge of AI applications in digital marketing
2
Discover how AI transforms marketing strategies and campaigns
3
Learn to automate PPC and ad strategies with AI platforms
4
Implement AI in content creation and optimise keyword research using AI
5
Apply ethical AI practices with GDPR and compliance guidelines
6
Learn how to execute a live AI strategy in a capstone project
7
Personalise marketing with AI-driven targeting and segmentation
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
Our AI in Digital Marketing Course should be attended by Marketing professionals, business owners and individuals interested in learning AI-driven digital marketing techniques.
AI is important in digital marketing as AI enhances marketing efficiency, optimizes campaigns and improves customer targeting and engagement.
In AI, prompt engineering is the method of crafting inputs that optimises an AI model’s performance. It helps to produce more relevant, coherent or creative outputs. You will learn about it in our AI in Digital Marketing Course.
Yes, you will learn how to automate processes like ad placements, email marketing and content optimization through the AI in Digital Marketing course.
There are several industries like e-commerce, finance, healthcare and technology which can benefit significantly from AI-powered marketing strategies.
Yes, participants receive a completion certificate from Learners Point Academy upon completing the AI in Digital Marketing Course.
AI in Digital Marketing Course introduces advanced AI techniques for individuals to improve decision-making, campaign performance and audience segmentation.
There are several tools that an individual will learn in the AI in Digital Marketing Training. These Tools are for predictive analytics, customer journey mapping and marketing automation which will be covered in the curriculum.
Yes, the AI in Digital Marketing Training demonstrates how to use chatbots to improve customer support and engagement.
AI contribute to content marketing in several ways. AI helps with content creation, optimization and personalization to better align with audience preferences.
Our AI in digital marketing course deals with the following topics:
- Introduction to AI in Digital Marketing
- AI Technologies Used in Digital Marketing
- Automating Marketing Tasks
- Analyzing User Behavior
- Enhancing Customer Engagement with AI
- Case Studies and Best Practices
- Future Trends and Considerations
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