AI in Digital Marketing Course in Australia
24 hours of training program
Boost SEO with AI techniques
Optimise Email marketing with AI
Learn in-demand skills in prompt engineering
Complete a capstone project with certification
Get access to the latest study resources and practice exams
Flexible learning options
Pay with easy instalments
4.9/55068 EnrolledEnrolled Learners
4.9/55068 EnrolledEnrolled Learners
Overview
What you will learn from us:
- Learn and explore AI models in digital marketing
- Ensure ethical AI compliance and privacy
- Apply AI in content marketing strategies
- Optimise SEO using AI-powered tools
- Conduct keyword research with AI support
- Create blog and video content with AI
- Enhance social media with AI automation
- Automate ads with AI smart bidding
Upcoming sessions
Curriculum
1
Understanding AI & Machine Learning in Marketing
2
Understand AI models in Marketing
3
Types of Programming in AI
4
How AI is Transforming Digital Marketing
5
AI-Powered Analytics & Consumer Insights (Semrush,Google Analytics 4, Audience etc.)
6
Ethical Considerations & AI Compliance (GDPR, Data Privacy)
1
AI approach in Content Marketing (Jasper, Copy.ai, Writesonic)
2
AI-Powered SEO techniques (SurferSEO, Frase, MarketMuse)
3
AI in Keyword Research, user queries & Topic research
4
FAQs content for AI voice assistant optimization
5
AI-Powered Blog & Video Content Creation (Pictory, Synthesia)
1
AI content technique for Social Media Marketing (Hootsuite, Sprout Social, Predis.ai)
2
AI tools in Social Listening & Sentiment Analysis
3
AI in Google Ads & PPC Automation ( Smart Bidding, goal optimizati9on, catalog ads etc,)
4
AI-Driven Personalization & Ad Targeting
5
AI Chatbots & Conversational Marketing (ChatGPT, Drift, ManyChat)
6
AI Prompt Engineering Techniques
1
AI content in Email Marketing (Mailchimp AI, HubSpot, Klaviyo)
2
AI-Powered Lead Scoring & Nurturing
3
AI for Customer Experience (CX) Optimization
4
AI & Predictive Customer Behavior Analysis
1
Overview of AI Tools for Marketers
2
Hands-on Experience with AI Tools & Platforms
3
AI designing tools (Dall-E, Deep AI etc.)
4
A/B test in content, campaign optimization & Analyses (AI v/s Manual)
5
Future Trends in AI & Marketing
1
Content Strategy with AI prompts
2
Text & Visual content with AI
3
Live Q&A & Case Studies Final Project Submission
4
Certification
Meet your Trainer
Ms. Thavi
Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.
Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.
Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.
Core Competencies:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Performance Marketing
- Digital Marketing
- Analytics
- Heat maps
- CRO
- SEM
- A/B Testing
- Media Planning & Budgeting
- Entrepreneurship
Professional Qualifications:
- City Chair for Brand Creation & Marketing G100: Mission Million
- Founder, True North Marketing
- Member, Dubai Business Women Council (DBWC)
- Consulting Specialist in Performance Marketing & Social Media
- Certified Paid Social Specialist (Top 3% Uplers)
- Head of Marketing, The CAD Co.
- Senior Executive, Social Media Marketing, Blob Media LLP
- Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
- Advanced Performance Marketing Mentorship Program – Growth School
- Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
- The Fundamentals of Digital Marketing – Google Digital Garage
- Social Media Marketing – HubSpot Academy
- Performance Marketing – Advanced Course, Young Urban Project
Learning Outcomes
After completing our training, you will be able to:
1
Gain in-depth knowledge of AI applications in digital marketing
2
Discover how AI transforms marketing strategies and campaigns
3
Learn to automate PPC and ad strategies with AI platforms
4
Implement AI in content creation and optimise keyword research using AI
5
Apply ethical AI practices with GDPR and compliance guidelines
6
Learn how to execute a live AI strategy in a capstone project
7
Personalise marketing with AI-driven targeting and segmentation
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Overall ratings by our students
Related courses
Frequently asked questions
Professionals can learn how to use AI tools and approaches in digital marketing campaigns by enrolling in the AI in Digital Marketing Course in Australia. We cover many important topics, including chatbots, content automation, AI-driven data analysis, and predictive analytics.
Our course teaches AI in Content and SEO. Here is what you will learn:
- AI approach in Content Marketing (Jasper, Copy.ai, Writesonic)
- AI-Powered SEO techniques (SurferSEO, Frase, MarketMuse)
- AI in Keyword Research, user queries & Topic research
- FAQs content for AI voice assistant optimization
- AI-Powered Blog & Video Content Creation (Pictory, Synthesia)
The process of creating inputs that maximize an AI model's performance is known as prompt engineering. It facilitates the creation of more inventive, cogent, or pertinent outputs. Our AI in Digital Marketing Course will teach you about it.
Through data pattern analysis, consumer behavior prediction, ad targeting optimization, and customer experience personalization, artificial intelligence (AI) can improve or enhance digital marketing efforts. These methods are given to our students by our expert trainers and are part of our course in Australia.
Our course is for beginners and will take you through the fundamentals of AI and its real-world applications in digital marketing, from keyword research to automation and optimization.
You will be working on actual projects such as automating content generation, SEO optimization with the help of AI tools, and applying AI in email marketing campaigns while developing a strong portfolio.
Do you want to learn more about Learners Point Academy?
- Learn more about courses
- Understand about our methodology
- Let’s talk about Corporate trainings
- Anything else that you want to know, we are here for you!
