AI in Digital Marketing Course in UK

24 hours of training program

Boost SEO with AI techniques

Optimise Email marketing with AI

Learn in-demand skills in prompt engineering

Complete a capstone project with certification

Get access to the latest study resources and practice exams

Flexible learning options

Pay with easy instalments

4.9/5

5068 EnrolledEnrolled Learners

4.9/5

5068 EnrolledEnrolled Learners

Overview

What you will learn from us:

Learn and explore AI models in digital marketing
Ensure ethical AI compliance and privacy
Apply AI in content marketing strategies
Optimise SEO using AI-powered tools
Conduct keyword research with AI support
Enhance social media with AI automation
Create blog and video content with AI
Automate ads with AI smart bidding

Upcoming sessions

Curriculum

Understanding AI & Machine Learning in Marketing

Understand AI models in Marketing

Types of Programming in AI

How AI is Transforming Digital Marketing

AI-Powered Analytics & Consumer Insights (Semrush,Google Analytics 4, Audience etc.)

Ethical Considerations & AI Compliance (GDPR, Data Privacy)

AI approach in Content Marketing (Jasper, Copy.ai, Writesonic)

AI-Powered SEO techniques (SurferSEO, Frase, MarketMuse)

AI in Keyword Research, user queries & Topic research

FAQs content for AI voice assistant optimization

AI-Powered Blog & Video Content Creation (Pictory, Synthesia)

AI content technique for Social Media Marketing (Hootsuite, Sprout Social, Predis.ai)

AI tools in Social Listening & Sentiment Analysis

AI in Google Ads & PPC Automation ( Smart Bidding, goal optimizati9on, catalog ads etc,)

AI-Driven Personalization & Ad Targeting

AI Chatbots & Conversational Marketing (ChatGPT, Drift, ManyChat)

AI Prompt Engineering Techniques

AI content in Email Marketing (Mailchimp AI, HubSpot, Klaviyo)

AI-Powered Lead Scoring & Nurturing

AI for Customer Experience (CX) Optimization

AI & Predictive Customer Behavior Analysis

Overview of AI Tools for Marketers

Hands-on Experience with AI Tools & Platforms

AI designing tools (Dall-E, Deep AI etc.)

A/B test in content, campaign optimization & Analyses (AI v/s Manual)

Future Trends in AI & Marketing

Content Strategy with AI prompts

Text & Visual content with AI

Live Q&A & Case Studies  Final Project Submission

Certification

Meet your Trainer

Ms. Thavi

Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.

Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.

Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.

Core Competencies:

Google Ads
Facebook Ads
LinkedIn Ads
Performance Marketing
Digital Marketing
Analytics
Heat maps
CRO
SEM
A/B Testing
Media Planning & Budgeting
Entrepreneurship

Professional Qualifications:

City Chair for Brand Creation & Marketing G100: Mission Million
Founder, True North Marketing
Member, Dubai Business Women Council (DBWC)
Consulting Specialist in Performance Marketing & Social Media
Certified Paid Social Specialist (Top 3% Uplers)
Head of Marketing, The CAD Co.
Senior Executive, Social Media Marketing, Blob Media LLP
Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
Advanced Performance Marketing Mentorship Program – Growth School
Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
The Fundamentals of Digital Marketing – Google Digital Garage
Social Media Marketing – HubSpot Academy
Performance Marketing – Advanced Course, Young Urban Project

Learning Outcomes

After completing our training, you will be able to:

Gain in-depth knowledge of AI applications in digital marketing

Discover how AI transforms marketing strategies and campaigns

Learn to automate PPC and ad strategies with AI platforms

Implement AI in content creation and optimise keyword research using AI

Apply ethical AI practices with GDPR and compliance guidelines

Learn how to execute a live AI strategy in a capstone project

Personalise marketing with AI-driven targeting and segmentation

Ready to get started?

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

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Frequently asked questions

Professionals can learn how to use AI tools and approaches in digital marketing campaigns by enrolling in our AI in Digital Marketing Course in UK. It covers several important topics, including chatbots, content automation, AI-driven data analysis, and predictive analytics.

AI in digital marketing is capable of automating routine and time-consuming tasks, such as tracking social media posts or answering straightforward customer queries. Not only does this save time, but it also maintains consistency and accuracy. Machine learning can process and analyze huge volumes of data far quicker than any human.

The most common skills utilized in AI-fueled digital marketing:

Data management
Data analysis
Testing
Personalization of content
Marketing automation
Process improvement and analysis

With the progression of AI, its impact on marketing will become more profound. From content generation to analyzing data, companies will be in a position to leverage data-driven decision-making to make marketing campaigns more personalized.

Digital marketing is a good career option in 2025, with significant growth and high demand for experienced professionals. The profession has various opportunities, good returns, and flexibility, which make it a desirable option for many.