Master 15 Important Terms with the Digital Marketing Course

Master 15 Important Terms with the Digital Marketing Course


With most companies relying on digital media to promote their services, new marketing terminologies are constantly emerging. As everything is now enclosed behind screens, it's important for digital marketers to learn and incorporate these terms to reach a wider audience. The digital marketing course in Dubai is the perfect medium to master the most important terminologies in the industry.

These digital marketing terms and definitions are used across different sectors, including SEO or Search Engine Optimization, Social Media Marketing, Email Marketing, Video Advertising, Paid Advertising, Influencer Marketing, Digital PR, and other general, technical, and operations-related terms. Mastering these digital marketing skills is essential for a successful and prosperous career in the industry.

This article will acquaint you with the cardinal terms that you can easily master by attending the digital marketing course.

Let's dive in and learn about some of the most important digital marketing terms used in the market today: 

1. Push Marketing 

This is a marketing strategy that sends targeted messages to existing or potential customers. Some ways in which push marketing is carried out are through email campaigns, television and radio ads, line-of-sight marketing, etc. 

2. Pull Marketing 

Pull marketing, also known as inbound marketing, is designed to attract potential sales prospects to the business’s brand, products, or services. 

SEO (search engine optimization) and Social Media Marketing are the most common digital marketing strategies used to perform pull marketing. 

3. CRM (Customer Relationship Management)

This software helps the business keep a track of the interactions with any previous, existing, or potential clients via the website, marketing team, or sales team. With this information, the business is able to design and mold its services to meet the needs and requirements of the customers/clients.

4. Search Engine Optimization (SEO)

This is the most used digital marketing term in the market. Search Engine Optimization is the method by which the business tries to improve its search engine ranking by increasing the quality of traffic to the website via unpaid web search results. Mastering SEO is essential to mark one’s place in the digital marketing industry. This can be achieved by attending the complete digital marketing course in Dubai. 

5. SEM (Search Engine Marketing)

These are paid search advertising techniques, also known as PPC (pay per click) that are used to generate better leads. This is achieved by increasing the quality of traffic on the website with the help of SEO and paid advertisements. 

6. CTR (Click Through Rate)

CTR refers to the percentage of clicks received on emails, ads, websites, etc. This helps in measuring the engagement of the users towards the campaign. A high CTR suggests that the campaign is appreciated by the viewers. 

7. A/B Testing 

A/B testing or split testing is a method of testing two different versions of the same thing. This testing is carried out and measured on the basis of effectiveness. The areas often put to test are web pages, social media campaigns, email campaigns, digital advertisements, etc. This method helps in knowing which method has a greater chance of bringing in the desired results. 

8. Customer Segmentation 

Customer segmentation or market segmentation is a method in which customers are put into different groups based on their needs, interests, and budget. By segmenting the customer information, businesses will find it easier to target useful information to the customers based on their interests. 

9. Customer Acquisition Cost (CAC)

CAC is used to figure out the average cost of gaining a customer. This in turn helps in realizing the potential profit rate of the business. This is calculated using the given formula: sales and marketing expenses ÷ total number of customers = CAC

10. CLV (Customer Lifetime Value)

CLV, also known as lifetime customer value (LVC), helps in figuring out the revenue generated by the customers. The simplest way in which CLV is calculated is : average purchase amount × frequency of purchases × customer lifespan = CLV

11. Cost per Mille (CPM)

CPM is used to measure the cost of an online ad per 1000 impressions. “Mille” is a Latin term that means “thousand”. This method is helpful in promoting the brand and delivering direct messages on high-traffic websites.

12. Brand Positioning

Brand positioning is important for the success of any business. A distinctive brand identity can be created through ads, promotions, logos, representation in social media, etc. This representation helps in spreading awareness among potential customers which in turn promotes sales. 

13. Affiliate Marketing 

Affiliate Marketing is another very important term covered in the syllabus designed for the digital marketing course. This is a marketing strategy where people or organizations outside the business bring in new customers. This is achieved by promoting the business through ads or content via the affiliate's website. These people are then rewarded or commissioned for their services based on the number of customers they are able to generate. 

14. Keyword Stuffing 

Keyword stuffing is the method where excessive amounts of keywords are placed in a given content in order to increase and improve the visibility of search engines. 

15. KPI (Key Performance Indicators)

KPIs are used to measure performance and course corrections. This is a benchmark in digital marketing that helps in tracking progress to achieve the desired marketing goals. However, to attain the best results, KPIs should be specific, measurable, achievable, relevant, and time-bound. 

Digital Marketing is coming up as the most demanded sector in the success of any business. This has increased the demand for professional digital marketers with the right skills and refined knowledge of the different aspects of the marketing world. The first task to becoming a professional digital marketer is mastering the important terms and their uses to be able to implement these in the best interests of the business. An all-around knowledge of these terms can be achieved by registering for the complete digital marketing course in Dubai

Message from the Author

Stay updated and well-informed on all the important digital marketing terms and concepts by attending the Complete Digital Marketing course with Learners Point Academy. 

To learn more, visit or give a call at +971 (04) 403 8000, or simply drop a message on Whatsapp.

Learners Point Academy is a KHDA and ISO 9001:2015 accredited training institute in Dubai.

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