Scope of Digital Marketing in Dubai Post Covid-19

Scope of Digital Marketing in Dubai Post Covid-19


The field of digital marketing is experiencing substantial growth globally, and Dubai is no exception. Digital marketing training in Dubai boasts of extensive opportunities, offering a wide range of career options with attractive remuneration. These are not limited to entry-level positions; they can advance their skills and progress from foundational roles to intermediate and even senior-level positions.

In this blog, we will explore digital marketing prospects post-COVID-19 pandemic, its significance for both businesses and working professionals and its prospects.

Digital Marketing in the Post-Covid Scenario

The pandemic had a significant impact on the global economy and the lives of people worldwide. COVID-19 brought unprecedented challenges to businesses, including economic losses and disruptions in supply chains, amongst various others.

However, its influence in the field of marketing is undeniably challenging. It compelled businesses and companies to adapt to these changes to remain competitive. From advertising campaigns to digital marketing strategies, everything had to be altered to maintain a strong online presence.

1. E-commerce Will Play a Vital Role

According to Statista, the retail sector in Dubai thrived in 2021, contributing to 30 per cent of the UAE's total sales, which amounted to $21.3 billion out of a $71 billion total. This surge was primarily driven by people's preference for online shopping as a safety measure during the pandemic. This shift in consumer behaviour led to substantial revenue growth for prominent e-commerce platforms like Amazon and Alibaba. Remarkably, even as the pandemic subsided, people continued to favour online shopping. Therefore, if you own an e-commerce store, capitalizing on this trend can greatly benefit your business.

2. Global Internet Usage

The number of internet users across the globe significantly rose post-COVID-19, reaching 4.8 billion by July 2021. On average, people spend 6 hours and 55 minutes online. This surge means that brands now face greater competition and must create fresh, engaging content. Every business aspires to secure a top spot on Search Engine Results Pages (SERPs) because higher rankings translate to increased visibility and website traffic.

3. Shift in Ad Expenditure

According to Expert Market Research, the global digital market reached approximately USD 321 billion in 2022. It is projected to continue growing and reach about USD 671.86 billion by 2028. This growth is attributed to the pandemic's impact and the increasing number of people consuming content through digital channels. 

Because of COVID-19, brands reduced their spending on traditional advertising platforms such as TV, radio, newspapers, and magazines in favour of digital advertising. The results have shown that digital advertising consistently delivers better outcomes. 

4. Change in Customer Behaviour

A change in consumer behaviour was brought about by the pandemic. People used social media more frequently initially to watch digital videos. However, over-the-top (OTT) material and live videos of video games grew in popularity over time. 

This shift occurred because people grew weary of the same monotonous audio and video content and sought fresh entertainment while confined to their homes. Consequently, by August 2020, there were 207.5 billion OTT viewers and 151.5 million live video viewers.

5. Increased Challenges

In the post-pandemic era, customers prioritize value over just the product itself, and there's a heightened focus on environmental concerns. Businesses are actively striving to acquire new customers while retaining existing ones. 

To achieve this, brands are placing greater emphasis on assessing the effectiveness of their marketing campaigns. A key challenge they face is consistently delivering real, relevant, engaging, and value-driven content across all available platforms. 


The field of online marketing has witnessed an upward surge in the post-COVID-19 landscape. The demand for digital marketing training in Dubai has increased, offering a myriad of career opportunities with attractive compensation packages. As the global digital market continues to expand, reaching an estimated $321 billion in 2022 and projected to reach $671.86 billion by 2028, the significance of digital marketing cannot be overstated. With the proliferation of internet users, shifting consumer behaviours, and the rise of e-commerce, the future of digital marketing holds immense promise. Brands are adapting to this changing landscape, emphasizing the delivery of value-driven content and sustainable practices to cater to the evolving needs of customers. Digital marketing's worth, estimated at $460 billion in the US, underscores its pivotal role in shaping the future of business and communication.

Message from the Author

If you’re looking to enrol in a Digital Marketing course in Dubai, get in touch with Learners Point Academy. To learn more, visit the website:, give a call at +971 (04) 403 8000, or simply drop a message on WhatsApp.

Learners Point Academy is a KHDA and ISO 9001:2015 accredited training institute in Dubai.

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