Branding - Creating & Managing your Corporate Brand

30-hour training led by industry experts

13 course modules based on latest trends

Receive a completion certificate

Flexible learning options for corporate & individual programs

Easy & convenient payment options

4.9/5

4100 Enrolled

Overview

What you will learn

Complete understanding of brand building process and management
Learn SWOT analysis, brand health management and evaluation
Branding course includes personalized professional mentorship
Prepares candidates for the certification exam
Includes real-world projects and interactive learning activities
Hands-on exercises to learn brand management

Learning Objectives

Our Branding Course teaches you

Attain a systematic understanding of brand theories, understanding concepts like brand equity, identity

Develop critical awareness regarding the external challenges associated with managing brands

Apply brand concepts to effectively assess the current position of brands

Gain the expertise to form a comprehensive brand plan for assessment purposes

Formulate precise marketing recommendations aligned with the brand strategy

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Overall ratings by our students

Upcoming sessions

Ms. Farida

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies:

Performance Marketing
Media Planning
Social Media Marketing
Optimizing PPC/CPC/ CPL/ CPS Campaigns
Campaign Analyzing
Keyword Research
Analyzing Consumer Journey Funnel
Content Strategy
E-Commerce Marketing
Campaign Optimization & Analysis
Search Engine Marketing Optimization
Growth Strategy

Professional Qualifications:

Google Analytics
Appsflyer
META Business Suite
Semrush
TUNE
Similar Web
Sprout Social
Brandwatch
Post-Graduation in Digital Marketing, The DMTI, Mumbai
Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Related courses

Curriculum

Introduction
Brands, Branding, Brand-building
Popular Brands & Why they Stand Out

Discussion on Branding Processes
Identifying a Product’s Features, Values, and Benefits
Various Brand Architecture & Processes

Introduction to Mission Statement
Examples of Good Mission Statements
Hands-on Exercise to Create Mission Statement for a Product of Choice

Introduction to Brand Positioning
Introduction and In-depth Analysis of Positioning Statement
Hands-on Exercise Creating a Positioning Statement

Introduction to Brand Components
Brand Components: Style & Attitude
Hands-on Exercise

Recap
Elements of a Successful Brand Name & Slogan
Famous Brands, Slogans, & Taglines
Defining & Developing Brand Name & Slogan
Hands-on Practice

Basics of Graphic Design
Concepts: Image Perception, Color Spectrum Analysis, Fonts, etc
Introduction to Famous Brand Designs & Logos
Quiz

Introduction
Turning your Employees into Brand Ambassadors
Easy Ways to Connect with Customers

Introduction
Checklists to Successfully Launch your Brand

Introduction to SWOT Analysis
Basics of Brand Evaluation
Tools for Brand Analysis: Strengths, Weaknesses, Opportunities, Threats
Introduction to Middleton’s Brand Matrix

Introduction
What is Balanced Scorecard
Brand Evaluation using Balanced Scorecard
Hands-on Exercise

Introduction
Interpreting Brand Evaluation Results
Common Signs of Brand Trouble

Introduction
Refreshing, Re-launching a Brand, & re-branding
Case Study

Frequently asked questions

No. There is no specific eligibility criteria. This is a foundation level course and is perfect for beginners, marketing professionals, entrepreneurs, brand managers and anyone who is interested in brand management.

Our brand development course covers the following topics:

Introduction to Branding and Branding processes
Creating a Mission & Positioning your Brand
Developing Your Style, Brand Name & Slogan
Creating a Visual Identity
Living Your Brand & Connecting with Customers
Launching your Brand
SWOT Analysis
Measuring Brand Health and Evaluating Results
Keeping Your Brand Alive

Yes the Digital Marketing Course is a part of the Branding Training program. By learning the basics of digital marketing, learners can create engaging campaigns that aligns with their brand's value. This ultimately helps them to develop skills, gain competetive advantage and draw more salary.

The basics of graphic design is included in this course because it helps you to create a strong visual identitiy for a brand. It further helps learners to undseratnd colour specturm, fonts, image perecptions, famous brands logos and designs and more. The basics of Graphic Design is included in the Creating a Visual Identity Module.

In brand management courses, candidates can develop the following skills:

Creativity
Communication skills
Strategic thinking
Project management skills
Adaptability
Financial acumen

The career benefits of completing the brand management courses are as follows:

Diverse skill set
High paying career opportunities
Creative expression
Impact and career satisfaction

Yes, a Branding Course is beneficial for marketing professionals. Understanding branding concepts and principles helps marketers develop effective strategies for their brands.

Apart from theoretical sessions, professionals can expect these points:

1)One-on-One Doubt Clearing Session
2)Tips to Ace the Examination
3)Interaction with Industry Expert