Branding - Creating & Managing your Corporate Brand

Our Branding - Creating and Managing your Corporate Brand training is designed to enrich the participants’ abilities to create a perfect brand. Mastering and understanding the fundamentals behind the concept of brand management will significantly improve the participant’s abilities to better manage a brand, increase company value, and maintain customer loyalty. Successful completion of the course will enhance the candidates’ knowledge in branding, including how to develop a visual identity from start to finish, and how to effectively place the brand out there in the right way.

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  • 24 Hours Training
  • Online / Classroom / Onsite
  • 1 Oct, 2023 / 29 Oct, 2023
  • Additional Program Dates
  • 100K+ Happy Students

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What is this Branding - Creating and Managing your Corporate Brand Course all about?

The Branding - Creating and Managing your Corporate Brand course trains professionals on how to implement different strategies, methods, and techniques to create, manage and establish a brand successfully. Participants are offered a holistic approach to implementing and building a brand strategy. They are trained on the important principles of brand management- brand equity, brand loyalty, and brand recognition. Mastering these will nurture their abilities to perform market research studies, gather important brand and sales data, design custom brand management campaigns for products, contribute to designing retail packaging, etc.  The course aims at offering practical exercises and real-world examples of famous brand stories. A close look at these will help participants analyze the elements that make up a brand. They will also gather an understanding of other factors that play a vital role in making a brand strong, approachable, and successful.

What is this Branding - Creating and Managing your Corporate Brand Course all about?

The Branding - Creating and Managing your Corporate Brand course trains professionals on how to implement different strategies, methods, and techniques to create, manage and establish a brand successfully. Parti...

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Why is getting trained in Branding - Creating and Managing your Corporate Brand Course Important?

Aspirants planning to pursue a career in marketing, branding, product development, strategy, innovation or any other work-related area will benefit exceptionally from this course. Learning and mastering the fundamentals and core concepts of brand management contributes to the professionals’ professional development and growth. Expertise in the practical aspects of branding will make the candidate proficient in implementing solid brand management. Outside of theory, they will learn how to communicate with vendors and distributors to gain insights on how to improve product design and work closely with advertising agencies to manage brand marketing campaigns. This will help in achieving customer satisfaction and boosting the brand's perception.

Why is getting trained in Branding - Creating and Managing your Corporate Brand Course Important?

Aspirants planning to pursue a career in marketing, branding, product development, strategy, innovation or any other work-related area will benefit exceptionally from this course. Learning and maste...

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Why do companies hire professionals with Branding - Creating and Managing your Corporate Brand Certification?

Companies and organizations hire brand managers who are capable of monitoring market trends to make sure that their products and services are relevant to current and potential customers. These professionals are popular for their expertise and confidence in some of the very important hard and soft skills. These include communication skills, creative strategy, data analysis skills, adaptability, flexible nature, and many more. With their mastery and expertise in the industry, these professionals are the sole contributors to business growth, customer loyalty, brand awareness, and recognition, increase in the value and price of the product, and significant growth in sales.

Why do companies hire professionals with Branding - Creating and Managing your Corporate Brand Certification?

Companies and organizations hire brand managers who are capable of monitoring market trends to make sure that their products and services are relevant to current and potential customers....

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Industry Trends

The demands for brand managers in Dubai have resulted in the rise of and popularity of Branding - Creating and Managing your Corporate Brand Courses in Dubai. This Branding - Creating and Managing your Corporate Brand Course in Dubai comes with its own set of merits, demands, and opportunities in the market. Let us see how.

Market trends Market trends

The popularity of brand managers is very significant owing to their contribution to the success of any brand. Their services include performing market research studies, gathering important brand and sales data, designing custom brand management campaigns for products, and many more. These professionals have the expertise to work in a wide range of industries, such as marketing, advertising, and business management. Reports have suggested that the  Brand Management Services Industry market size is expected to grow over USD 1 billion, at a Compound Annual Growth Rate (CAGR) of 4.0% during the forecast period of 2019-2024.

Salary Trend Salary Trends

The demanding role of a brand manager is reflected in their salaries as well. Glassdoor notes that the average salary for a Brand Manager is AED 19,000 per month in Dubai, United Arab Emirates.

Demand & Opportunities

Branding - Creating and Managing your Corporate Brand certification paves the path for numerous growth opportunities. Earning this certification validates the candidate's ability to multi-task and provide creative input to help grow the brands.

Joining this course and successfully earning the required credential gives an assurance of the necessary competency in related roles, thus making these opportunities easier to avail.

A few of the most-sought Brand Management jobs available in the Dubai region (as observed in popular Dubai job portals) are as follows:

  1. Marketing Executive: This is a junior role in the brand management industry. These professionals are responsible for overseeing marketing campaigns to promote products and services.
  2. Brand Manager: These professionals assist and coordinate with the marketing analyst and assistant brand managers to implement strategies and carry out decisions regarding sales promotions.
  3. Marketing Analysts: They are primarily responsible for carrying out brand campaigning.
  4. Senior Brand Manager: These professionals are responsible for supervising all the tasks carried out by the brand managers. They are primarily approached to decide on major changes within a specific brand.

Course Outcome

Successful completion of the Branding - Creating and Managing your Corporate Brand Course in Dubai will help you to:

  • Understand various types of brand architecture and brand extensions
  • Learn the basics of positioning a brand
  • Master the fundamentals behind creating a visual identity, including a brand name, logo, and slogan
  • Explore, monitor, and evaluate your brand, and understand how to respond to results
  • Master how to plan an internal and external brand launch
  • Gain an understanding of how to help employees live the brand by empowering them to be ambassadors and creating vital brand touchpoints

Course Module

  • Introduction
  • Brands, Branding, Brand-building
  • Popular Brands & Why they Stand Out
  • Introduction to Mission Statement
  • Examples of Good Mission Statements
  • Hands-on Exercise to Create Mission Statement for a Product of Choice
  • Introduction to Brand Components
  • Brand Components: Style & Attitude
  • Hands-on Exercise
  • Basics of Graphic Design
  • Concepts: Image Perception, Color Spectrum Analysis, Fonts, etc
  • Introduction to Famous Brand Designs & Logos
  • Quiz
  • Introduction
  • Checklists to Successfully Launch your Brand
  • Introduction
  • What is Balanced Scorecard
  • Brand Evaluation using Balanced Scorecard
  • Hands-on Exercise
  • Introduction
  • Refreshing, Re-launching a Brand, & re-branding
  • Case Study
  • Discussion on Branding Processes
  • Identifying a Product’s Features, Values, and Benefits
  • Various Brand Architecture & Processes
  • Introduction to Brand Positioning
  • Introduction and In-depth Analysis of Positioning Statement
  • Hands-on Exercise Creating a Positioning Statement
  • Recap
  • Elements of a Successful Brand Name & Slogan
  • Famous Brands, Slogans, & Taglines
  • Defining & Developing Brand Name & Slogan
  • Hands-on Practice
  • Introduction
  • Turning your Employees into Brand Ambassadors
  • Easy Ways to Connect with Customers
  • Introduction to SWOT Analysis
  • Basics of Brand Evaluation
  • Tools for Brand Analysis: Strengths, Weaknesses, Opportunities, Threats
  • Introduction to Middleton’s Brand Matrix
  • Introduction
  • Interpreting Brand Evaluation Results
  • Common Signs of Brand Trouble

Course Module

  • Introduction
  • Brands, Branding, Brand-building
  • Popular Brands & Why they Stand Out
  • Discussion on Branding Processes
  • Identifying a Product’s Features, Values, and Benefits
  • Various Brand Architecture & Processes
  • Introduction to Mission Statement
  • Examples of Good Mission Statements
  • Hands-on Exercise to Create Mission Statement for a Product of Choice
  • Introduction to Brand Positioning
  • Introduction and In-depth Analysis of Positioning Statement
  • Hands-on Exercise Creating a Positioning Statement
  • Introduction to Brand Components
  • Brand Components: Style & Attitude
  • Hands-on Exercise
  • Recap
  • Elements of a Successful Brand Name & Slogan
  • Famous Brands, Slogans, & Taglines
  • Defining & Developing Brand Name & Slogan
  • Hands-on Practice
  • Basics of Graphic Design
  • Concepts: Image Perception, Color Spectrum Analysis, Fonts, etc
  • Introduction to Famous Brand Designs & Logos
  • Quiz
  • Introduction
  • Turning your Employees into Brand Ambassadors
  • Easy Ways to Connect with Customers
  • Introduction
  • Checklists to Successfully Launch your Brand
  • Introduction to SWOT Analysis
  • Basics of Brand Evaluation
  • Tools for Brand Analysis: Strengths, Weaknesses, Opportunities, Threats
  • Introduction to Middleton’s Brand Matrix
  • Introduction
  • What is Balanced Scorecard
  • Brand Evaluation using Balanced Scorecard
  • Hands-on Exercise
  • Introduction
  • Interpreting Brand Evaluation Results
  • Common Signs of Brand Trouble
  • Introduction
  • Refreshing, Re-launching a Brand, & re-branding
  • Case Study

Program Dates

1 Oct
  • 09:00 AM
  • Sun
  • Classroom
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8 Oct
  • 07:00 PM
  • Sun
  • Online Live
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21 Oct
  • 11:00 AM
  • Sat
  • Classroom
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29 Oct
  • 11:00 AM
  • Sun
  • Classroom
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Expert Instructors & Teaching Methods

Mr. Tatek is a Certified Trainer and Executive Coach who has worked on multiple assignments including Leadership Development, Behavioral Training and Talent Management, with deep domain expertise in developing Human Capital. He is a T&D expert with over 15 years of comprehensive experience in consulting with leaders and decision-makers to improve business effectiveness and engage employees. Tatek, who brings about 20 years of relevant experience in the MENA region is a real people person passionate about using his strength and knowledge to train and help professionals grow. Mr Tatek’s experience in the banking, management & consultancy, and the learning & development industry has helped him make a mark for himself in the L&D field. He regularly works with senior executives, corporates, and at the same time, individual clients. After graduating with a Bachelor of Arts with a specialisation in Public Administration and Development Management, Mr Tatek has worked closely with the KHDA & CPD and delivered training programs across all levels of management. Mr Tatek is a genuinely exceptional communicator recognised for presenting complex topics with clarity, creativity and enthusiasm.

Work Experience

  • ⦾ Soft Skills Trainer & Senior Corporate Training Manager, Learners Point  Academy, Dubai, UAE
  • ⦾ Customer Service Manager, Western Union Money Transfer, Addis Ababa, Ethiopia
  • ⦾ Managing Partner, Quantum Consultancy, Addis Ababa, Ethiopia

Core Competencies

  • ⦾ Strategising on training framework spanning need analysis, mapping training requirements, gap bridging, content development and delivery to develop an efficient workforce and motivated employees who can achieve maximum productivity for fast-growing organisations
  • ⦾ Measuring training effectiveness
  • ⦾ Create training policies, procedures, and metrics and ensure their alignment with organisational goals
  • ⦾ Liaising with training bodies like KHDA and CPD
  • ⦾ Developing learning strategies that incorporate skills & knowledge
  • ⦾ Innovative training and coaching techniques and delivery style
  • ⦾ Conducting TNA using the Stop/Start & Continue methods

Tatek Abayneh Mebratu

Why Count on Learners Point?

Being the leading provider of the Branding - Creating and Managing your Corporate Brand Course in Dubai, at Learners Point we help professionals master the necessary skill sets to successfully complete the Branding - Creating and Managing your Corporate Brand certification.

Following are the USPs our Branding - Creating and Managing your Corporate Brand Course offers you:

  • We look at real-world scenarios organizations face and formulate the best Branding - Creating and Managing your Corporate Brand Course evaluating practical requirements
  • Apart from theoretical knowledge, we also focus on practical case studies to give you a reality check and insight into what exactly will be asked of you while delivering in a demanding role
  • Our bespoke Branding - Creating and Managing your Corporate Brand Course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organizing group sessions, we also offer a guided learning experience to enhance the quality of our Branding - Creating and Managing your Corporate Brand Course
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

"Completing the Branding course propelled me into the role of Product Marketing Manager. This course's emphasis on aligning product strategies with brand identity has been crucial in launching successful products."

"Completing the Branding course propelled me into the role of Product Marketing Manager. This course's emphasis on align [...]

Sharman Farooq

Product Marketing Manager

"The Branding course was a game-changer for my career. This course's insights into branding in the digital age have been critical in enhancing our online presence."

"The Branding course was a game-changer for my career. This course's insights into branding in the digital age have been [...]

Rulia Zain

Digital Marketing Manager

"Thanks to the Branding course, I transitioned into a role as a Brand Strategist. This course's focus on market research and positioning has empowered me to create effective brand strategies for our clients."

"Thanks to the Branding course, I transitioned into a role as a Brand Strategist. This course's focus on market research [...]

Xavier Terry

Brand Strategist

"Completing the Branding course opened doors to exciting opportunities. I now work as a Marketing Communications Specialist. The course's insights into crafting compelling brand narratives have been invaluable in my role."

"Completing the Branding course opened doors to exciting opportunities. I now work as a Marketing Communications Special [...]

Shivini Seth

Marketing Communications Specialist

"The Branding course was a turning point in my career. I now proudly serve as a Brand Manager. This course provided me with the knowledge and tools to create a strong corporate brand identity that resonates with our audience."

"The Branding course was a turning point in my career. I now proudly serve as a Brand Manager. This course provided me w [...]

Ashek Khaleed

Brand Manager

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

The major roles and responsibilities of brand managers include:

1) Perform market research strategies
2) Contribute to the design of retail packaging
3) Submit brand exposure reports to management each month
4) Create in-store marketing displays
5) Collect important brand and sales data
Brand managers are offered jobs in different sectors such as FMCG, Pharmaceuticals, Education, Retail, Media, Hospitality, Leisure & Travel, Telecommunications, Electrical Products, Entertainment, etc.

These professionals also have a very huge influence on financial companies like banks, and insurance companies.
non-corporate sectors like advertising agencies consultancies, training and recruitment firms, commercial marketing departments, digital marketing agencies, and specialist brand consultancies also hire brand managers to enhance their brand identification in the market.
The training sessions at Learners Point are interactive, immersive, and intensive hands-on programs. We offer 3 modes of delivery and participants can choose from instructor-led classroom-based group coaching, one-to-one training session, or high-quality live and interactive online sessions as per convenience.
A professional brand manager is expected to demonstrate the following skills:

1) Communication skills: Brand managers with effective communication skills will be able to work in different departments and manage company-wide cooperation.
2) Creative strategy: Brand managers are expected to design new creative strategies that will ensure maximum efficiency and effectiveness.
3) Data Analysis: Brand managers are also experts in presenting branding efforts to upper management that include supporting data.
It is expected that a brand manager should at least have an undergraduate degree in a relevant major, such as marketing, advertising, or business. You can also have advanced qualifications, such as a Master of Business Administration (MBA). Apart from this, having additional certifications from courses such as Branding - Creating and Managing your Corporate Brand can enhance your career prospects.
At Learners Point Academy, if a participant doesn’t wish to proceed with the training after the registration due to any reason, he or she is entitled to a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.
Enquire For Corporate Training Book Free Demo Class
The major roles and responsibilities of brand managers include:

1) Perform market research strategies
2) Contribute to the design of retail packaging
3) Submit brand exposure reports to management each month
4) Create in-store marketing displays
5) Collect important brand and sales data
A professional brand manager is expected to demonstrate the following skills:

1) Communication skills: Brand managers with effective communication skills will be able to work in different departments and manage company-wide cooperation.
2) Creative strategy: Brand managers are expected to design new creative strategies that will ensure maximum efficiency and effectiveness.
3) Data Analysis: Brand managers are also experts in presenting branding efforts to upper management that include supporting data.
Brand managers are offered jobs in different sectors such as FMCG, Pharmaceuticals, Education, Retail, Media, Hospitality, Leisure & Travel, Telecommunications, Electrical Products, Entertainment, etc.

These professionals also have a very huge influence on financial companies like banks, and insurance companies.
non-corporate sectors like advertising agencies consultancies, training and recruitment firms, commercial marketing departments, digital marketing agencies, and specialist brand consultancies also hire brand managers to enhance their brand identification in the market.
It is expected that a brand manager should at least have an undergraduate degree in a relevant major, such as marketing, advertising, or business. You can also have advanced qualifications, such as a Master of Business Administration (MBA). Apart from this, having additional certifications from courses such as Branding - Creating and Managing your Corporate Brand can enhance your career prospects.
The training sessions at Learners Point are interactive, immersive, and intensive hands-on programs. We offer 3 modes of delivery and participants can choose from instructor-led classroom-based group coaching, one-to-one training session, or high-quality live and interactive online sessions as per convenience.
At Learners Point Academy, if a participant doesn’t wish to proceed with the training after the registration due to any reason, he or she is entitled to a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.
Enquire For Corporate Training Book Free Demo class
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