Branding Course in Kenya - Creating & Managing your Corporate Brand

Excel your career as a Brand Manager with our Branding Course in Kenya accredited by KHDA. It helps individuals to create their ideal brand. This 30-hour training introduces the fundamentals of brand management. Participants will learn how to better manage brands, increase company value and retain loyal customers. After finishing the course, candidates will be able to build their own visual identity from the start.

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Accredited By

  • 30 Hours Training
  • Online / Classroom / Onsite
  • 27 Jul, 2024 / 27 Jul, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is The Branding Course in Kenya All About?

The Branding Course in Kenya trains professionals in branding design, management and establishment. It explores the fundamental principles of brand management, such as brand equity, loyalty, and recognition. Candidates learn how to perform market research, collect sales data, and develop distinctive brand management initiatives. The course includes practical activities and real-world case studies of well-known brands.

Why is The Branding Course in Kenya Important?

The Branding Course in Kenya is a must for people seeking careers in marketing, branding, product development, strategy, and innovation. Brand management is crucial to the overall operation of a brand. Trained specialists are masters in doing market research, gathering important sales data, and developing specific brand management strategies. They play a crucial role in enhancing customer happiness and brand awareness.

How Does a Branding Course in Kenya Help You Get Hired by Companies?

Companies seek candidates who have finished the Branding Course in Kenya. Trained specialists can monitor market trends to ensure that their products and services appeal to consumers. These individuals are regarded for their communication skills, creative thinking, data analysis talents, adaptability, and a variety of other characteristics. Companies value them as they contribute to revenue growth, customer loyalty, and brand exposure.

Industry Trends

The landscape of brand management is altering. Digitalisation, sustainability, personalization, and other industry changes all have an impact on branding processes. Therefore, companies need people who can strategy in response to current trends.

Market trends

Every brand needs a good brand manager since they play an important role. The global branding agency services market is expected to grow at a 5.8% CAGR between 2023 and 2030. This suggests that qualified brand managers will have numerous career prospects.

Salary Trends

Businesses pay more to experienced specialists because of the increased demand for outstanding branding. In Kenya, a Brand Manager earns around KES 3,144,700 per year. Professionals might earn more money based on their location, industry, and experience level.

Demand & Opportunities

The Branding Course in Kenya creates the way for different career prospects. Earning this certification verifies the candidate's expertise to multitask and contribute new ideas to the brand's growth. Hence, it helps them to easily avail lucrative job roles across various industries.

A few of the most popular Brand Management jobs available in Kenya are as follows:

  1. Marketing Executive
  2. Brand Manager
  3. Marketing Analyst
  4. Senior Brand Manager

Course Outcome

Successful completion of the Branding Course in Kenya will help you in the following ways:

  • Understand various types of brand architecture and brand extensions
  • Learn the basics of positioning a brand
  • Master the fundamentals behind creating a visual identity, including a brand name, logo, and slogan
  • Explore, monitor, and evaluate your brand, and understand how to respond to results
  • Master how to plan an internal and external brand launch
  • Gain an understanding of how to help employees live the brand by empowering them to be ambassadors and creating vital brand touchpoints

Course Module

  • Introduction
  • Brands, Branding, Brand-building
  • Popular Brands & Why They Stand Out
  • Introduction to Mission Statement
  • Examples of Good Mission Statements
  • Hands-on Exercise to Create Mission Statement for a Product of Choice
  • Introduction to Brand Components
  • Brand Components: Style & Attitude
  • Hands-on Exercise
  • Basics of Graphic Design
  • Concepts: Image Perception, Color Spectrum Analysis, Fonts, etc
  • Introduction to Famous Brand Designs & Logos
  • Quiz
  • Introduction
  • Checklists to Successfully Launch Your Brand
  • Introduction
  • What is Balanced Scorecard
  • Brand Evaluation Using Balanced Scorecard
  • Hands-on Exercise
  • Introduction
  • Refreshing, Re-launching a Brand, & re-branding
  • Case Study
  • Discussion on Branding Processes
  • Identifying a Product’s Features, Values, and Benefits
  • Various Brand Architecture & Processes
  • Introduction to Brand Positioning
  • Introduction and In-depth Analysis of Positioning Statement
  • Hands-on Exercise Creating a Positioning Statement
  • Recap
  • Elements of a Successful Brand Name & Slogan
  • Famous Brands, Slogans, & Taglines
  • Defining & Developing Brand Name & Slogan
  • Hands-on Practice
  • Introduction
  • Turning Your Employees into Brand Ambassadors
  • Easy Ways to Connect with Customers
  • Introduction to SWOT Analysis
  • Basics of Brand Evaluation
  • Tools for Brand Analysis: Strengths, Weaknesses, Opportunities, Threats
  • Introduction to Middleton’s Brand Matrix
  • Introduction
  • Interpreting Brand Evaluation Results
  • Common Signs of Brand Trouble

Program Dates

27 Jul
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Being the leading provider of the Branding Course in Kenya, at Learners Point we help professionals master the necessary skill sets to successfully become a brand management expert.

Following are the USPs our Branding Course offers you:

  • We look at real-world scenarios organisations face and formulate the best Branding - Creating and Managing your Corporate Brand Course evaluating practical requirements
  • Our practical case studies give you a reality check about what is expected of you while delivering in a demanding environment
  • Our bespoke Branding - Creating and Managing your Corporate Brand Course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organising group sessions, we also offer a guided learning experience to enhance the quality of our Branding - Creating and Managing your Corporate Brand Course
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

“I have thoroughly enjoyed the course. The focus on living the brand and connecting with customers addressed the current marketing landscape. Overall, this is a well-rounded and enriching Branding Course in Kenya.”

Amelia Nyongesa

Marketing Manager

“The course offered outstanding mentorship and practical application. The instructor guided us through real-world challenges in brand management. The modules on SWOT analysis and brand evaluation were particularly beneficial.”

Malkia Awuor

Brand Manager

“Impressed with the course content and its relevance to industry trends. The emphasis on brand positioning and visual identity creation provided valuable insights. Learners Point's Branding Course in Kenya is a solid investment for anyone aiming to excel in this dynamic field.”

Matthew Wekesa

Marketing Executive

“Thanks to LPA, their branding Course has helped me to grow in my career. The course has covered all the important concepts of branding. The trainer is very helpful and helped me to grow my skills.”

Mila Wafula

Senior Brand Manager

“The Branding Course has improved my career journey a lot. I am more knowledgeable in branding. Practical exercises made the learning experience engaging and applicable to real-world scenarios. I am very happy with the course outcome.”

Adam Kariuki

Marketing Analyst

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Branding Course in Kenya

Yes, freshers can apply for the Branding Course in Kenya.

The Branding Course in Kenya is delivered in two languages; English and Arabic.

At Learners Point, if a participant doesn’t wish to proceed with the Branding Course in Kenya after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the registration date. The refund will be processed within 4 weeks from the day of exit.

The duration of our Branding Course in Kenya at Learners Point Academy is 30 hours.

Learners Point offers 3 types of classes for the Branding Course in Kenya. Students can choose between one of the following:

1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
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