Branding Course in Oman - Creating & Managing your Corporate Brand
30-hour training conducted by industry professionals
13-course modules based on latest trends
Receive a completion certificate
Adaptable learning choices for corporate & individual programs
Easy & convenient payment options
4.65/5
4880 Enrolled
Overview
What we will be covering
- Complete understanding of the development of brands
- Branding Course in Oman consists of individualised career mentoring
- Learn SWOT analysis, brand health management and evaluation
- Prepares candidates for the certification exam
- Includes real-world projects and interactive learning
Learning Objectives
By the end of the training, you will master
1
Master various brand extensions and brand architecture
2
Acquire foundational knowledge in positioning a brand effectively
3
Adapt the fundamentals of creating a compelling visual identity
4
Learn to explore, monitor, and evaluate brand
5
Develop proficiency in planning both internal and external brand launches
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Curriculum
- Introduction
- Brands, Branding, Brand-building
- Popular Brands & Why They Stand Out
- Discussion on Branding Processes
- Identifying a Product’s Features, Values, and Benefits
- Various Brand Architecture & Processes
- Introduction to Mission Statement
- Examples of Good Mission Statements
- Hands-on Exercise to Create Mission Statement for a Product of Choice
- Introduction to Brand Positioning
- Introduction and In-depth Analysis of Positioning Statement
- Hands-on Exercise Creating a Positioning Statement
- Introduction to Brand Components
- Brand Components: Style & Attitude
- Hands-on Exercise
- Recap
- Elements of a Successful Brand Name & Slogan
- Famous Brands, Slogans, & Taglines
- Defining & Developing Brand Name & Slogan
- Hands-on Practice
- Basics of Graphic Design
- Concepts: Image Perception, Color Spectrum Analysis, Fonts, etc
- Introduction to Famous Brand Designs & Logos
- Quiz
- Introduction
- Turning Your Employees into Brand Ambassadors
- Easy Ways to Connect with Customers
- Introduction
- Checklists to Successfully Launch Your Brand
- Introduction to SWOT Analysis
- Basics of Brand Evaluation
- Tools for Brand Analysis: Strengths, Weaknesses, Opportunities, Threats
- Introduction to Middleton’s Brand Matrix
- Introduction
- What is Balanced Scorecard
- Brand Evaluation Using Balanced Scorecard
- Hands-on Exercise
- Introduction
- Interpreting Brand Evaluation Results
- Common Signs of Brand Trouble
- Module 13: Keeping Your Brand Alive
- Introduction
- Refreshing, Re-launching a Brand, & re-branding
- Case Study
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Frequently asked questions
Anyone interested in a Branding Course in Oman can enrol for this course. This course is ideal for anyone interested in marketing and advertising
After completing the Branding Course in Oman, one can expect the following job roles:
1)Marketing Executive
2)Brand Manager
3)Marketing Analysts
4)Senior Brand Manager
The Branding Course in Oman is delivered in two languages; Arabic and English.
Learners Point offers 3 types of classes for the Branding Course in Oman. Students can choose between one of the following:
1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
At Learners Point, if a participant doesn’t wish to proceed with the Branding Course in Oman after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the registration date. The refund will be processed within 4 weeks from the day of exit.
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