CBA Course
CPD-UK certified course & certification
24-hour comprehensive training program
8 course modules based on latest marketing practices
Advanced business concepts for enhanced leadership competencies
Customisable group training options
Overview
What you will learn:
- Learn customer handling & team management
- Mastery in sales, marketing and event management
- Understand manpower management & business continuity
- Sales and Marketing Course includes career mentorship in Dubai
- Prepares candidates for the certification exam
- Includes real-world projects and interactive learning activities
Upcoming sessions
Curriculum
- •Explain the importance of professionalism in a business context
- •Understand customer service
- •Develop verbal & non-verbal communication skills
- •Handle difficult/angry customers
- •Analyze customer behaviors and styles
- •Describe emotional intelligence
- •Why is it important to know about emotional intelligence?
- •Four clusters of emotional intelligence
- •How does EI help us at home and work?
- •Identify the characteristics of effective and ineffective teams
- •Examine the motivations and roles of team members
- •Understand stages of team development
- •Consider expectations placed on work teams and obstacles to effectiveness
- •Identify and practice the skills that enable members of a team to work together successfully
- •Set goals and objectives for an event
- •Create checklists and timelines for an event
- •Select a suitable venue
- •Manage facilities and visitors
- •Risk management
- •Analyze customer needs
- •Explain selling theories
- •Types of marketing
- •Understand the difference between sales & marketing
- •Understand selling techniques
- •Understand crisis management in a business context
- •Explain what pandemic planning is
- •Discover pandemic preparedness and response plans
- •Analyze the risk and mitigate the impact of Influenza at the workplace
- •Identify features of business continuity planning
- •Determine the life cycle and planning of BCP
- •Explain what employment planning and forecasting is
- •Explain the need for effective recruiting
- •Describe the main internal sources of candidates
- •Discuss a workforce planning method to improve employee engagement
- •List the outside sources of candidates
- •Explain how to recruit a more diverse workforce
- •Discuss guidelines for obtaining application information
- •Describe the performance appraisal process
- •Define the pros and cons of at least eight performance appraisal methods
- •Examples of potential appraisal problems and how to deal with them
- •List steps to take in the appraisal interview
- •Explain key points in how to use the appraisal interview to boost employee engagement
- •Explain how you would take a performance management approach to appraisal
Learning Objectives
This course will empower you to:
1
Gain a thorough understanding of the functional concepts of business administration
2
Learn essential administrative activities and the role of technology in fulfilling those activities
3
Describe good methods of communication and leadership in a business
4
Explain how to maintain security and confidentiality at work
5
Understand the basic equipment and competencies to be an efficient business administrator
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Frequently asked questions
The Certified Business Administrator (CBA) course is an entry-level training program designed to help professionals build a strong foundation in business administration and management practices. The course introduces essential business functions such as management principles, financial operations, marketing concepts, human resource practices, and organizational coordination. This helps professionals develop the practical knowledge required to support business operations and administrative responsibilities.
The CBA course prepares professionals to handle core administrative responsibilities with confidence during the initial months of a new role. It focuses on practical workplace tasks that help professionals organize operations and support office management effectively.
- Create standard operating procedures for routine administrative tasks
- Organize documentation and standardise internal request processes
- Coordinate meetings, vendors, and internal communication
- Track tasks using simple performance indicators such as turnaround time
- Use practical templates like RACI charts, onboarding checklists, and risk logs while earning a CPD-issued certification that supports career growth
Learners Point provides instructor guidance, interactive sessions, and practical learning materials throughout the program. Participants are encouraged to clarify doubts, engage in discussions, and receive structured support to better understand administrative concepts.
The main topics covered in the business administrator certification are as follows:
- Handling Customers
- Emotional Intelligence
- Working with Teams
- Event Management
- Sales and Marketing
- Pandemic Planning and BCP at Work Place
- Manpower Planning and Recruiting
- Performance Management and Appraisal
A Business Administration degree offers a broad understanding of business concepts and principles. It covers fundamental areas such as accounting, business law, economics, and organisational behaviour. This degree provides a strong foundation for individuals looking to develop managerial and operational skills applicable to various industries.
A Master of Business Administration (MBA) degree, on the other hand, is a specialised postgraduate qualification focused on advanced business strategies and leadership. It focuses on deeper into areas such as finance, marketing, operations, and management, preparing professionals with the expertise needed for senior leadership roles. The MBA is designed for individuals seeking career advancement, business expertise, or entrepreneurial success.
The course prepares professionals for practical customer handling and communication skills. Participants learn how to:
- Understand different customer behaviour and communication styles
- Respond professionally to complaints and difficult situations
- Use verbal and non-verbal communication effectively
- Build positive customer relationships that support business goals
The job profiles after completing the training program in Dubai are as follows:
- Business Analyst
- Project Manager
- IT Professional
- Systems Analyst
- Financial Analyst
Professionals do not need to have any prior work experience to enrol in our training. Our course is ideal for freshers to experts who want to be successful business administrators.
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