Certified Customer Service Professional Training in Bahrain

The introductory course unit explores customer services as a concept, providing candidates with a broad overview of key customer service elements, the benefits of customer focus, identifying customer needs, caring for an existing customer base, and the evolution of customer service from a contemporary perspective.

Course content in the second unit focuses more intensively on interpreting and understanding the needs and expectations of a target audience. Along with introducing the importance of customer understanding, candidates are guided through the process of listening to, questioning, and confirming customers’ needs.

Customer service strategy development enters the discussion in unit 3, which centres largely around the establishment of objectives, outlining a clear customer service vision and mission, the most important areas to focus on when developing a customer service strategy and building a culture where customer focus always takes precedence.

The concept of the customer service excellence strategy is the central theme in Unit 4, which guides candidates through the creation of a strategy, marketing customer excellence strategies for the benefit of brand reputation, and how to effectively introduce a new program to current employees.

Precisely how, why, where and to what extent training and development are directly connected to customer service standards is explored in-depth throughout the 5th unit. Candidates investigate the identification of training and development objectives, a variety of effective training and development methods and how to incorporate customer service excellence in all aspects of training and development.

The relationship between communication and a strong customer service strategy represents the core focus of Unit 6. Candidates are introduced to communications strategy development, internal and external customer communication, and a variety of training materials, tools, and approaches.

The importance of repeat business and the development of long-term customer relations form the central themes of Unit 7. Course content explores the differences between satisfaction and delight, what it is that nurtures and encourages loyalty, why some businesses depend on long-term relationships more than others, and additional key concepts central to customer relationship management.

Tried and tested strategies for dealing with unprofitable customers are introduced in Unit 8, guiding candidates through the analysis of customer value, better-understanding customer behaviour, and ultimately how to turn an unprofitable customer into a profitable customer.

The value of customer feedback forms the central topic of Unit 9, in which candidates explore the true value and impact of listening to customers, effective monitoring and analysis of customer satisfaction, how to proactively monitor customer complaints, and the measurement of customer loyalty.