Complete Digital Marketing Course
Digital Marketing fundamentals and strategic framework
5-days of comprehensive training
Hands-on projects & industry certifications
Advanced marketing capabilities through applied AI integration
Coached by experienced Digital Marketing experts
Flexible learning options with easy instalments
4.9/53895 EnrolledEnrolled Learners
4.9/53895 EnrolledEnrolled Learners
Overview
What you will learn:
- Improve website visibility and organic reach using SEO, AEO, and GEO techniques
- Drive targeted traffic through paid search and social advertising campaigns
- Create, track, and optimise social media campaigns
- Apply generative AI tools for campaign creative, content, and outreach tasks
- Apply conversion rate optimisation techniques to improve landing page performance
- Configure marketing automation workflows to streamline campaign execution and reporting
Upcoming sessions
Curriculum
1
Digital funnel and the role of paid and organic media
2
GCC digital landscape overview
3
KPI framework (CPC, CPM, CPA, ROAS)
4
Campaign objective-setting
5
GCC regulatory environment (UAE NMA Advertiser Permit, KSA GAMR “Mawthooq” licence, PDPL data-consent basics)
6
Account structure planning
AI Integration
- Draft a campaign brief and compliance checklist with ChatGPT
1
Account/campaign structure
2
Bilingual keyword research and match types
3
Search ad creation and Quality Score
4
Performance Max setup
5
Merchant Center feed setup for Shopping
6
Smart bidding strategies
7
Conversion tracking basics
AI Integration
- Generate keyword lists and ad copy variants
1
Ads Manager architecture
2
Audience building & lookalikes (PDPL-aware)
3
Creative formats (Reels, Stories, carousel, catalog)
4
Budget & bid strategy
5
GCC disclosure rules for boosted/influencer content
AI Integration
- Generate ad creative variants and audience segment suggestions
1
GA4 account/property setup
2
Event-based tracking model
3
GTM tags, triggers, variables
4
Conversion event configuration
5
Cross-platform attribution basics
AI Integration
- Interpret GA4 reports and flag anomalies with AI
1
AI-driven bidding and optimisation using Performance Max and Advantage+
2
AI creative generation for advertisements
3
Predictive audience targeting
4
Responsible use of AI on GCC consumer data
AI Integration
- Generate and test AI advertising creative variants
1
Landing page audit
2
Heatmaps and session recordings
3
A/B testing methodology
4
Funnel drop-off analysis
5
CRO hypothesis framework
AI Integration
- Generate A/B testing hypotheses from behavioural data
1
Automation workflow design
2
Connecting marketing tools via Zapier/Make
3
Trigger-based campaigns
4
Reducing manual reporting work
AI Integration
- Design an automation flow combining AI content generation with distribution
1
E-commerce funnel fundamentals and KPIs, including AOV, cart abandonment, and repeat purchase rate
2
Setting up a free storefront in Square Online for practice campaigns
3
Product feed and Shopping integration via Merchant Center
4
Dynamic retargeting ads via Meta Commerce Manager
5
GCC seasonal campaign planning for Ramadan, Eid, and White Friday
6
WooCommerce as a free self-hosted alternative, with hosting costs applying when self-hosted
AI Integration
- Case Study: GCC seasonal e-commerce campaign for White Friday
1
TikTok Ads Manager basics
2
Spark Ads
3
Creative norms for GCC TikTok audiences
AI Integration
- Case Study: GCC TikTok campaign benchmark
1
GCC creator & content compliance recap (UAE NMA Influencer/Advertiser Permit, KSA GAMR "Mawthooq", disclosure rules)
2
Content pillars & editorial calendar design
3
Persona & journey mapping
4
GCC cultural calendar (Ramadan, Eid, National Days)
5
Content governance workflow in Notion
AI Integration
- Case Study: GCC seasonal content plan
1
Search intent & bilingual keyword research, incl. topic clustering
2
On-page & technical SEO fundamentals
3
AEO/GEO fundamentals—optimizing content for AI answer engines and AI Overviews, structured data for AI discoverability, checking brand visibility in ChatGPT/Perplexity/AI search results
4
Local SEO for GCC businesses
5
Competitor content gap analysis
AI Integration
- Case Study: GCC e-commerce SEO strategy
1
AI-assisted ideation and drafting
2
Brand-voice-consistent prompting
3
Repurposing one asset into multiple formats
4
AI content disclosure norms in GCC markets
5
Quality control and fact-checking of AI output
AI Integration
- Case Study: AI-scaled content production
1
Headline and hook writing
2
Storytelling frameworks, including StoryBrand and AIDA
3
Bilingual copy adaptation rather than direct translation
4
CTA writing
5
Brand narrative development
AI Integration
- Case Study: GCC brand narrative case
1
Engagement and organic performance metrics
2
Search Console query analysis
3
Content-attributed conversions
4
Reporting to stakeholders
AI Integration
- Case Study: Organic traffic growth review
Participants take on the role of a digital marketing manager launching and scaling a product — including an e-commerce storefront — in a competitive GCC market. In Section A, they build and optimize the paid launch: budget allocation, platform mix, e-commerce feed and retargeting setup, bidding, and real-time optimization across Google, Meta, and TikTok.
In Section B, they build the organic layer on top of it: SEO, AEO/GEO, content calendar, AI-assisted production, and performance reporting — responding to evolving data and stakeholder expectations across both halve
A hands-on environment spanning both sections: AI-assisted bid and creative testing, plus e-commerce feed/retargeting automation, in Section A; AI-assisted content production, repurposing, and dashboard-building in Section B.
Participants leave with direct experience building and testing AI-powered marketing workflows, not just discussing them.
Meet your Trainer
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
Meet your Trainer
Ms. Thavi
Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.
Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.
Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.
Core Competencies:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Performance Marketing
- Digital Marketing
- Analytics
- Heat maps
- CRO
- SEM
- A/B Testing
- Media Planning & Budgeting
- Entrepreneurship
Professional Qualifications:
- City Chair for Brand Creation & Marketing G100: Mission Million
- Founder, True North Marketing
- Member, Dubai Business Women Council (DBWC)
- Consulting Specialist in Performance Marketing & Social Media
- Certified Paid Social Specialist (Top 3% Uplers)
- Head of Marketing, The CAD Co.
- Senior Executive, Social Media Marketing, Blob Media LLP
- Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
- Advanced Performance Marketing Mentorship Program – Growth School
- Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
- The Fundamentals of Digital Marketing – Google Digital Garage
- Social Media Marketing – HubSpot Academy
- Performance Marketing – Advanced Course, Young Urban Project
Meet your Trainer
Melroy
With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.
Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.
At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.
Core Competencies
- Search Engine Optimisation (SEO) & Google Ranking Strategy
- Google Ads / PPC Campaigns (Search, Display, Video)
- Web & E-commerce Analytics (GA4, Conversion Funnels)
- Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
- Email Marketing & Automation
- Landing Page Optimisation & UX for Conversions
- Digital Strategy Consulting
- Website Content & Conversion Rate Optimisation Strategy
- Programmatic Advertising & Media Buying
- Retail & E-commerce Marketing (Shopify, WooCommerce)
Professional Qualification
- FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
- Head of Marketing Communications – Tavola Trading, Dubai, UAE
- General Manager, Marketing Services – Booksplus, Dubai, UAE
- Business Head, E-city Entertainment – Essel Group, India
- Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
- General Manager, Marketing Services – India Book Distributors Ltd., India
- Manager, Corporate Communications – India Book Distributors Ltd., India
- Copywriter – Roots Communications Pvt. Ltd., India
Learning Outcomes
With this course you can master every aspect of Digital Marketing:
1
Configure GA4 and Google Tag Manager to accurately track, measure, and interpret campaign performance data
2
Apply SEO, AEO, and GEO techniques to enhance search visibility and AI-driven discoverability
3
Manage and optimise paid advertising campaigns across Google Ads, Meta, and other digital platforms
4
Implement UAE and Saudi Arabia digital advertising compliance and data-consent requirements
5
Develop persuasive copywriting and storytelling content for multi-channel marketing campaigns
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
Our Digital Marketing Course covers essential skills like SEO, social media marketing, email marketing, PPC with Google Ads, website optimisation, Google Analytics, and digital marketing strategy. Through hands-on exercises, it equips you to use these abilities and become an expert in this domain.
The program also emphasises practical learning through AI-driven tools. Learners gain hands-on experience in automating workflows, optimising performance and balancing data-driven insights with creative strategy.
Our training covers various aspects of online marketing, including SEO Techniques, Social Media Strategies, Content Creation, Email Marketing, PPC Advertising, Analytics, etc. Participants also learn about consumer behaviour, branding, and the importance of data collection and privacy.
Prompt engineering is the process of crafting effective inputs, known as prompts to guide the behaviour of AI models like ChatGPT. It involves creating clear and specific questions or instructions to get accurate and useful responses.
AI tools are integrated into every module to work smarter and faster across key digital marketing tasks. Copilot applications****Bold in the curriculum help with keyword research, content drafting, ad copy generation, campaign planning, email automation and performance analysis. The course also includes an Automation Sandbox and an AI-powered Industry Simulation. This allows participants to practice use AI tools in real-world marketing workflow scenarios.
This hands-on practice helps you make data-driven marketing decisions faster and more accurately. The goal is to blend automation with creativity, so you learn not just how to use AI, but how to guide it strategically.
The best promotion-ready jobs after completion of the digital marketing course in Dubai. The list is as follows:
1)Digital Marketing Manager
2)SEO Specialist
3)Social Media Specialist
4)Copywriter
5)Content Marketing Manager
Yes, our training covers SEO in Digital Marketing. This includes:
1. SEO Fundamentals
2. Keyword Research and Analysis
3. Technical SEO
4. Local SEO
5. SEO Tools and Analytics
6. Backlink/Link building strategy to improve domain authority
7. SEO best practices and algorithm updates
The popular skills professionals will learn after completion of the digital marketing training are as follows:
1)Search Engine Optimization
2)Search Engine Marketing
3)Google Adwords
4)Google Analytics
5)Pay Per Click
The Digital Marketing prepares you with skills for various roles. You can pursue jobs like Marketing Specialist or specialise in SEO, social media, or PPC.
Here are the names of the best training institues offering the top digital marketing course in Dubai are as follows:
1)Complete Digital Marketing by Learners Point Academy
2)Digital Marketing Workshop by Boot Camp Digital
3)Digital Marketing Course by Simplilearn
4)Digital Marketing Certification by Delphi Training Centre
The emerging trends professionals will learn after completing digital marketing training are as follows:
1)Artificial Intelligence (AI) and Machine Learning
2)Voice Search Optimisation
3)Influencer Marketing
4)Augmented Reality (AR) and Virtual Reality (VR)
5)User-Generated Content (UGC)
The key advantages of pursuing a digital marketing course in Dubai are as follows:
1)Cost-Efficient Solution
2)Reach Local and Global Audiences
3)Precise and Ideal Targeting Audience
4)Engage, Connect, and Track Your Customer
5)Increase in Brand Loyalty
The key strategies professionals will learn after completion of the Digital Marketing training course are as follows:
1)Cost-effective and Measurable Results
2)Customer Reach in the Purchasing Journey
3)Client Targeting Options
4)Greater Brand Credibility
5)Endless Customization on the Spot
The different terms professionals will master after completing digital marketing course are as follows:
1)Push Marketing
2)Pull Marketing
3)A/B Testing
4)Customer Segmentation
5)Brand Positioning
SEO or Search Engine Optimisation has a very important role in digital marketing. It helps in website visibility in search engine results and ranking the pages on top which helps in driving organic traffic and business to the organisations. Professionals will have a solid grasp of SEO after attending our courses.
At Learners Point, our offerings extend beyond Digital Marketing. This includes courses like E-commerce Mastery, SEO, Social Media Marketing, Branding, Instagram Marketing, and Facebook Marketing courses. Each course is carefully designed to provide specialised training, helping individuals to thrive in various online business and marketing aspects.
Working professionals who aspire to balance their studies and workplace duties can do so with the flexibility offered by our Digital Marketing course in Dubai. To assist candidates in earning this certification, we also provide this training in several locations across the world.
Choosing Learners Point equips you with industry-relevant skills to master the modern marketing landscape. Our core USPs include:
- Recognized Certifications: Earn globally recognized, CPD-certified and KHDA-approved credentials.
- Applied AI Integration: Master AI tools for automation, analytics, and content creation through our exclusive "Automation Sandbox."
- Fortune 500 Experts: Learn directly from top-tier global performance marketers with vast real-world expertise.
- Comprehensive 36-Hour Training: Deep dive into advanced SEO, PPC, social media, and email marketing campaigns.
- Career Enablement: Fast-track your job search with AI-powered mock interviews and professional resume-building services.
- Unlimited Class Access: Enjoy flexible, continuous learning with unlimited access to live, instructor-led sessions.
- Project-Based Learning: Gain practical, hands-on experience by working on real-world projects and data-driven marketing case studies.
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- Learn more about courses
- Understand about our methodology
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