Complete Digital Marketing Course

Our Digital Marketing course offers thorough training to become a marketing expert in the online space. Spanning 36 hours, it covers both traditional and digital channels, emphasising the evolution of consumer behaviour. Our modules include SEO, social media marketing, content marketing, PPC using Google Ads, and email marketing. Participants learn to create effective strategies, integrate various channels, and drive revenue growth. Our course also covers website optimisation, Google Analytics, and digital marketing strategy, ensuring a comprehensive understanding of modern marketing techniques. Key topics include inbound and outbound strategies, content management, campaign setup, keyword analysis, audience targeting, and performance measurement.

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  • 36 Hours Training
  • Online / Classroom / Onsite
  • 20 Jul, 2024 / 27 Jul, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Digital Marketing Course All About?

The Digital Marketing course equips individuals with essential skills to enhance online marketing strategies. Our course includes modules on social media marketing, search engine optimisation, paid search using Google Ads, display and video advertising, and email marketing. Additionally, it covers website optimisation, analytics with Google Analytics, and formulating a digital marketing strategy. Through practical exercises and real-world examples, our course prepares individuals to drive online success for organisations and brands.

Why is the Digital Marketing Course important?

The Digital Marketing course is essential for mastering online marketing skills. It covers key areas like SEO, social media, and email marketing, helping professionals create effective strategies. The course also teaches data analysis with tools like Google Analytics, enabling informed decision-making. This training is crucial for staying competitive and driving business growth in the digital age.

How Does a Digital Marketing Course Help You Get Hired by Companies?

The Digital Marketing course is crucial because companies value professionals with comprehensive training in digital marketing. A digital marketing expert helps businesses achieve their online goals efficiently and cost-effectively. These professionals are essential for developing effective marketing strategies, managing campaigns, and analyzing performance metrics. With expertise in SEO, social media, email marketing, and PPC, they can drive significant online growth. Companies prefer individuals with this training for strategic roles due to their domain expertise and ability to navigate the digital landscape. 

Industry Trends

Completing the Digital Marketing course opens numerous prospects in the booming industry. The digital advertising sector is expected to reach 679.80 billion USD, creating a high demand for skilled professionals. Opportunities abound for both new and established companies.

Market trends

The Digital Marketing course is rapidly growing, driven by a 98.4% internet penetration rate in the UAE. The US Bureau of Labor Statistics forecasts a 6% employment growth in marketing. Globally, the digital marketing industry is expected to grow at a CAGR of 17.4% from 2019 to 2027.

Salary Trends

The Digital Marketing course offers lucrative opportunities, leading to higher salaries compared to traditional marketing roles. Completing our course can result in a significant salary increase, reflecting the promising trends in the digital marketing field.

Demand & Opportunities

The Digital Marketing course opens doors to high-demand opportunities in the digital realm. It prepares individuals for lucrative roles such as Digital Marketing Managers, offering promising career prospects and significant salary growth.

Some of the notable job opportunities are as follows:

  1. SEO Specialist
  2. Certified Google Ads Expert
  3. Lead Generation Expert
  4. Social Media Marketing Specialist
  5. Content Marketing Strategist

Course Outcome

Successful completion of the Digital Marketing course will help you to:

  • Develop and execute effective inbound and outbound digital marketing strategies
  • Create and manage engaging content across diverse digital platforms
  • Utilize social media tools and techniques to drive impactful campaigns
  • Optimize websites for search engines to enhance visibility and traffic
  • Set up, manage, and optimize paid search campaigns using Google Ads
  • Design and implement successful display and video advertising campaigns
  • Plan and execute effective email marketing campaigns, leveraging automation tools for efficiency

Course Module

  • Inbound and outbound strategies
  • Traditional vs. Digital Marketing
  • Digital Channels
  • Audience Research
  • Competitive Research
  • Industry Research
  • SMART Objectives
  • Social Listening
  • The Buyer Journey
  • Marketing Functions
  • Concepts and Principles
  • Processes and Tools
  • Key Terminology
  • Social Media Platforms
  • The Benefits of Social Media Marketing
  • Social Media Metrics
  • Tools and Analysis
  • Community Techniques and Best Practice
  • Storytelling
  • Video
  • Campaign Setup
  • Campaign Management
  • The Process of PPC
  • PPC Campaign set up
  • PPC Campaign management
  • Targeting in PPC
  • Bidding and Bid prices
  • Keyword planner
  • Setting up and managing Extensions
  • Landing pages and PPC
  • Audience lists in PPC
  • Match types in PPC
  • Conversion tracking in PPC
  • PPC Reporting
  • Key Concepts in Email Marketing
  • Frameworks for Email Marketing
  • Planning an Email Marketing campaign
  • Email Marketing and Sales Integration
  • Email Writing and Design
  • Database Management
  • Tools and Tactics in Email Marketing
  • Creating Effective Email Marketing Campaigns
  • Gateway pages and data capture
  • Digital Sales Messaging
  • Positioning
  • Testing and Optimization
  • Marketing Automation
  • Web Analytics Fundamentals
  • Reporting Terminology
  • Benefits and Limitations
  • Account Setup
  • Campaign Types
  • Audience Acquisition
  • Settings and Filters
  • Goals, Funnels and Trends
  • Linking Google Analytics with Other Tools
  • Events and Conversion Reports
  • Tracking Code Implementation
  • Multi-Channel Reporting
  • Custom Reporting, Annotations, Custom Segments
  • Content Alignment
  • Community Management
  • Content Strategy and Planning
  • Content Management Systems
  • Content Audits
  • Content Calendar
  • Consumer Profiles
  • Content Formats
  • Content Seeding
  • Content Marketing Metrics
  • The SEO Landscape Today
  • SEO and personalisation
  • SEO and localisation
  • The impact and uses of social media in SEO
  • How search engines work
  • Keyword analysis
  • On-page and technical SEO
  • Off-page SEO
  • Algorithm updates
  • The use and purpose of Inbound links
  • Key Concepts, Benefits and Value
  • Key Advertising Platforms
  • YouTube Channel Setup
  • Video Best Practices
  • Ad Buying Mechanisms
  • Google Display Network Types
  • Targeting Types
  • Audience Targeting
  • Contextual Targeting
  • Ad Formats and Sizes
  • Responsive and Non-Responsive Ads
  • Cross Channel Ad Linking
  • Remarketing
  • Bidding Strategies
  • Measurement and Optimization 
  • Design Principles and Website Copy
  • Mobile First Design
  • SEO and UX
  • Best Practice in UX Design
  • UX and UI Design, Benefits and Principles
  • A/B Testing
  • User Testing Panels
  • Key Optimization Performance Factors
  • Implementing Optimization
  • Website Monitoring
  • Evaluation Tools
  • Power of AI Tools
  • Digital Strategy Fundamentals
  • Strategy Components and Framework
  • Strategy Purpose
  • Strategy Research
  • Resource Mapping
  • Budget Planning
  • ROI and Success Metrics
  • Setting KPIs
  • Forecasting
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy

Program Dates

20 Jul
  • 09:00 AM
  • Sat
  • Classroom
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27 Jul
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Being a leading provider of the Digital Marketing course, at Learners Point we help professionals master the necessary skill sets to complete Digital Marketing training.

Following are the USPs our Digital Marketing course offers you:

  • We look at real-world scenarios organizations face and formulate our Digital Marketing course evaluating practical requirements
  • Apart from theoretical knowledge, we also focus on practical case studies to give you a reality check and insight into what exactly will be asked of you while delivering in a demanding role
  • Our Complete Digital Marketing course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organizing group sessions, we also offer a guided learning experience to enhance the quality of our Digital Marketing course
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

"Digital Marketing Course exceeded my expectations. The practical approach and industry-relevant content provided a complete understanding of the digital landscape."

Nuama Reath

Email Marketing Strategist

"The course delved into the intricacies of digital marketing trends and tools. It wasn't just theory; it was an interactive learning journey that prepared me for real-world scenarios."

Ravitha Seth

Content Marketing Manager

"The comprehensive Digital Marketing Course equipped me with diverse skills needed in today's market. Real-world applications and case studies made the learning experience enriching and applicable."

Maulana Mashiq

SEO Analyst

"Completing the course gave me a thorough understanding of digital marketing tools. It was a practical and valuable experience that enhanced my professional competence."

Reana Mullick

Social Media Coordinator

"The Digital Marketing Course provided a solid foundation in online strategies. Practical insights and hands-on experience made a significant impact on my marketing skills."

Zaidi Haq

Digital Marketing Specialist

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Complete Digital Marketing Course

The Digital Marketing course offers comprehensive training in essential digital marketing skills. Gain expertise in SEO, Social Media Marketing, and Google tools. Learn to develop effective marketing strategies and understand global market challenges. Be job-ready with practical experience and certification.

The Digital Marketing course covers various aspects of online marketing, including SEO Techniques, Social Media Strategies, Content Creation, Email Marketing, Ppc Advertising, Analytics, etc. Participants also learn about consumer behaviour, branding, and the importance of data collection and privacy.

The accreditation body for our Digital Marketing Certification is Continuous Professional Development (CPD - UK).

The best remote jobs after completing digital marketing training are as follows: 1)Digital Marketing Specialist 2)Copy Writer 3)Digital Marketing Manager 4)Search Engine Optimization Manager 5)Content Writer

The promising benefits after completing Digital Marketing Certification are as follows: 1)Vast Career Opportunities 2)Lucrative Salaries 3)Better Job Security 4)Flexible Work Culture 5)Entrepreneurship Opportunities

The top digital marketing course in Dubai are as follows: 1)Complete Digital Marketing by Learners Point Academy 2)Digital Marketing Workshop by Boot Camp Digital 3)Digital Marketing Course by Simplilearn 4)Digital Marketing Certification by Delphi Training Centre

The key advantages of pursuing a digital marketing course in Dubai are as follows: 1)Cost-Efficient Solution 2)Reach Local & Global Audiences 3)Precise and Ideal Targeting Audience 4)Engage, Connect, and Track Your Customer 5)Increase in Brand Loyalty

The different terms professionals will master after completing digital marketing course are as follows: 1)Push Marketing 2)Pull Marketing 3)A/B Testing 4)Customer Segmentation 5)Brand Positioning

The Digital Marketing course equips you with skills for various roles. You can pursue jobs like Marketing Specialist or specialize in SEO, social media, or PPC. It covers fundamentals to advanced techniques.

Yes, our Digital Marketing certification is globally recognised.

The modes for the Digital Marketing training are as follows: 1)Online Session 2)Offline Session 3)Blended Training Session

The best promotion-ready jobs after completion of the digital marketing course in Dubai. The list is as follows: 1)Digital Marketing Manager 2)SEO Specialist 3)Social Media Specialist 4)Copywriter 5)Content Marketing Manager

The popular skills professionals will learn after completion of the digital marketing training are as follows: 1)Search Engine Optimization 2)Search Engine Marketing 3)Google Adwords 4)Google Analytics 5)Pay Per Click

The emerging trends professionals will learn after completing digital marketing training are as follows: 1)Artificial Intelligence (AI) and Machine Learning 2)Voice Search Optimization 3)Influencer Marketing 4)Augmented Reality (AR) and Virtual Reality (VR) 5)User-Generated Content (UGC)

The key strategies professionals will learn after completion of the Digital Marketing training course are as follows: 1)Cost-effective and Measurable Results 2)Customer Reach in the Purchasing Journey 3)Client Targeting Options 4)Greater Brand Credibility 5)Endless Customization on the Spot

The scope for professionals after completing the digital marketing training program is as follows: 1)Importance of E-commerce 2)Surge in Global Internet 3)Change in Customer Behaviour

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