Complete Digital Marketing Course in Dubai
Digital Marketing fundamentals and strategic framework
5-days of comprehensive training
Hands-on projects & industry certifications
Advanced marketing capabilities through applied AI integration
Coached by experienced Digital Marketing experts
4.8/54565 EnrolledEnrolled Learners
4.8/54565 EnrolledEnrolled Learners
Overview
What will you learn from us:
- Enhance your website's visibility with effective SEO techniques
- Drive targeted traffic to your site with PPC advertising
- Create, track, and optimise impactful social media campaigns
- Deploy smarter outreach campaigns using Generative AI with hands-on practice
- Build and manage a subscriber list for successful email marketing
- Leverage mobile marketing for precise targeting
Upcoming sessions
Curriculum
1
Digital funnel and the role of paid and organic media
2
GCC digital landscape overview
3
KPI framework (CPC, CPM, CPA, ROAS)
4
Campaign objective-setting
5
GCC regulatory environment (UAE NMA Advertiser Permit, KSA GAMR “Mawthooq” licence, PDPL data-consent basics)
6
Account structure planning
AI Integration
- Draft a campaign brief and compliance checklist with ChatGPT
1
Account/campaign structure
2
Bilingual keyword research and match types
3
Search ad creation and Quality Score
4
Performance Max setup
5
Merchant Center feed setup for Shopping
6
Smart bidding strategies
7
Conversion tracking basics
AI Integration
- Generate keyword lists and ad copy variants
1
Ads Manager architecture
2
Audience building & lookalikes (PDPL-aware)
3
Creative formats (Reels, Stories, carousel, catalog)
4
Budget & bid strategy
5
GCC disclosure rules for boosted/influencer content
AI Integration
- Generate ad creative variants and audience segment suggestions
1
GA4 account/property setup
2
Event-based tracking model
3
GTM tags, triggers, variables
4
Conversion event configuration
5
Cross-platform attribution basics
AI Integration
- Interpret GA4 reports and flag anomalies with AI
1
AI-driven bidding and optimisation using Performance Max and Advantage+
2
AI creative generation for advertisements
3
Predictive audience targeting
4
Responsible use of AI on GCC consumer data
AI Integration
- Generate and test AI advertising creative variants
1
Landing page audit
2
Heatmaps and session recordings
3
A/B testing methodology
4
Funnel drop-off analysis
5
CRO hypothesis framework
AI Integration
- Generate A/B testing hypotheses from behavioural data
1
Automation workflow design
2
Connecting marketing tools via Zapier/Make
3
Trigger-based campaigns
4
Reducing manual reporting work
AI Integration
- Design an automation flow combining AI content generation with distribution
1
E-commerce funnel fundamentals and KPIs, including AOV, cart abandonment, and repeat purchase rate
2
Setting up a free storefront in Square Online for practice campaigns
3
Product feed and Shopping integration via Merchant Center
4
Dynamic retargeting ads via Meta Commerce Manager
5
GCC seasonal campaign planning for Ramadan, Eid, and White Friday
6
WooCommerce as a free self-hosted alternative, with hosting costs applying when self-hosted
1
TikTok Ads Manager basics
2
Spark Ads
3
Creative norms for GCC TikTok audiences
AI Integration
- Case Study: GCC TikTok campaign benchmark
1
GCC creator & content compliance recap (UAE NMA Influencer/Advertiser Permit, KSA GAMR "Mawthooq", disclosure rules)
2
Content pillars & editorial calendar design
3
Persona & journey mapping
4
GCC cultural calendar (Ramadan, Eid, National Days)
5
Content governance workflow in Notion
AI Integration
- Case Study: GCC seasonal content plan
1
Search intent & bilingual keyword research, incl. topic clustering
2
On-page & technical SEO fundamentals
3
AEO/GEO fundamentals—optimizing content for AI answer engines and AI Overviews, structured data for AI discoverability, checking brand visibility in ChatGPT/Perplexity/AI search results
4
Local SEO for GCC businesses
5
Competitor content gap analysis
1
AI-assisted ideation and drafting
2
Brand-voice-consistent prompting
3
Repurposing one asset into multiple formats
4
AI content disclosure norms in GCC markets
5
Quality control and fact-checking of AI output
AI Integration
- Case Study: AI-scaled content production
1
Headline and hook writing
2
Storytelling frameworks, including StoryBrand and AIDA
3
Bilingual copy adaptation rather than direct translation
4
CTA writing
5
Brand narrative development
1
Engagement and organic performance metrics
2
Search Console query analysis
3
Content-attributed conversions
4
Reporting to stakeholders
AI Integration
- Case Study: Organic traffic growth review
Participants take on the role of a digital marketing manager launching and scaling a product — including an e-commerce storefront — in a competitive GCC market. In Section A, they build and optimize the paid launch: budget allocation, platform mix, e-commerce feed and retargeting setup, bidding, and real-time optimization across Google, Meta, and TikTok.
In Section B, they build the organic layer on top of it: SEO, AEO/GEO, content calendar, AI-assisted production, and performance reporting — responding to evolving data and stakeholder expectations across both halve
A hands-on environment spanning both sections: AI-assisted bid and creative testing, plus e-commerce feed/retargeting automation, in Section A; AI-assisted content production, repurposing, and dashboard-building in Section B.
Participants leave with direct experience building and testing AI-powered marketing workflows, not just discussing them.
Meet your Trainer
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
Meet your Trainer
Ms. Thavi
Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.
Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.
Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.
Core Competencies:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Performance Marketing
- Digital Marketing
- Analytics
- Heat maps
- CRO
- SEM
- A/B Testing
- Media Planning & Budgeting
- Entrepreneurship
Professional Qualifications:
- City Chair for Brand Creation & Marketing G100: Mission Million
- Founder, True North Marketing
- Member, Dubai Business Women Council (DBWC)
- Consulting Specialist in Performance Marketing & Social Media
- Certified Paid Social Specialist (Top 3% Uplers)
- Head of Marketing, The CAD Co.
- Senior Executive, Social Media Marketing, Blob Media LLP
- Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
- Advanced Performance Marketing Mentorship Program – Growth School
- Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
- The Fundamentals of Digital Marketing – Google Digital Garage
- Social Media Marketing – HubSpot Academy
- Performance Marketing – Advanced Course, Young Urban Project
Meet your Trainer
Melroy
With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.
Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.
At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.
Core Competencies
- Search Engine Optimisation (SEO) & Google Ranking Strategy
- Google Ads / PPC Campaigns (Search, Display, Video)
- Web & E-commerce Analytics (GA4, Conversion Funnels)
- Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
- Email Marketing & Automation
- Landing Page Optimisation & UX for Conversions
- Digital Strategy Consulting
- Website Content & Conversion Rate Optimisation Strategy
- Programmatic Advertising & Media Buying
- Retail & E-commerce Marketing (Shopify, WooCommerce)
Professional Qualification
- FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
- Head of Marketing Communications – Tavola Trading, Dubai, UAE
- General Manager, Marketing Services – Booksplus, Dubai, UAE
- Business Head, E-city Entertainment – Essel Group, India
- Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
- General Manager, Marketing Services – India Book Distributors Ltd., India
- Manager, Corporate Communications – India Book Distributors Ltd., India
- Copywriter – Roots Communications Pvt. Ltd., India
Learning Outcomes
With this course, you will be able to ace every aspect of Digital Marketing:
1
Master effective digital marketing tactics to build and run integrated campaigns across channels.
2
Engage target audiences consistently across multiple digital platforms using channel-appropriate messaging.
3
Improve website visibility and boost organic traffic through structured optimisation techniques.
4
Set up and optimise paid search campaigns to improve reach and campaign performance.
5
Plan and manage efficient marketing campaigns using automation tools such as Zapier and Make.
6
Execute social media marketing campaigns designed to maximise return on investment.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Overall ratings by our students
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Frequently asked questions
The Digital Marketing course in Dubai is a globally recognised credential which provides in-depth knowledge on digital marketing. It covers important topics like SEO, PPC, video advertising, email marketing and social media. It is essential for individuals to gain real-world experience in implementing digital marketing strategies using hands-on projects.
The course is ideal for individuals who want to enhance their digital marketing skills and career prospects. They are as follows:
- Marketing professionals looking to upgrade their skills with AI-driven tools and automation techniques.
- Business owners and entrepreneurs aiming to boost brand visibility and online sales through data-driven strategies.
- Students and graduates who want to build a strong foundation in digital marketing and enter a fast-growing career field.
- Career changers seeking to transition into digital roles that blend creativity, analytics, and AI integration.
In digital marketing, prompt engineering refers to designing precise and strategic prompts to optimise how AI tools generate content. It can also be used to analyse data or automate customer interactions. Marketers can use it to craft better ad copy, SEO content and create email campaigns.
You will strengthen both your technical and strategic abilities by working with AI tools. You will emerge as a marketer who understands how to balance AI precision with human creativity. This include:
- Automating campaign reporting and keyword research
- Building predictive dashboards and content calendars
- Evaluating AI-generated insights for accuracy and brand alignment
A professional attending the Digital Marketing Training in Dubai will gain expertise in the following tools and platforms:
1. Google Analytics
2. Google Ads
3. Social media platforms (Facebook, LinkedIn, Instagram)
4. Email marketing platforms
5. Content management systems (CMS)
There are various sectors in Dubai in which you can get jobs after completing a Digital Marketing Course. Some of these are as follows:
- Legal/law firms
- Retail Industry
- Food Industry
- E-commerce Industry
- Real-Estate Industry
Yes, our training covers SEO in Digital Marketing. This includes:
1. Fundamentals of SEO
2. Keyword Research & Analysis
3. Technical SEO
4. Local SEO
5. SEO Tools and Analytics
6. Backlink/Link building strategy to improve domain authority
7. SEO best practices and algorithm updates
Upon successful completion of our Digital Marketing course, participants will receive an internationally recognised certification from CPD-UK that demonstrates their proficiency in digital marketing concepts and skills, enhancing their credibility in the job market.
The best promotion-ready jobs after completion of the digital marketing course in Dubai. The list is as follows:
1)Digital Marketing Manager
2)SEO Specialist
3)Social Media Specialist
4)Copywriter
5)Content Marketing Manager
The top digital marketing course in Dubai are as follows:
- Digital Marketing Course by Learners Point Academy
- Digital Marketing Workshop by Boot Camp Digital
- Digital Marketing Course by Simplilearn
- Digital Marketing Certification by Delphi Training Centre
- Digital Marketing Training at Knowledge Point
- Certified Digital Marketing Training By Easy Learn
AI is changing digital marketing by making customer experiences more personalised, optimising repetitive tasks, improving targeting, and delivering powerful insights. This course involves hands-on sessions to help you master practical AI tools for customer segmentation, predictive analytics, content creation, and campaign optimisation.
You will learn how AI can automate routine processes, refine ad targeting, and interpret large data sets to forecast consumer behaviour. With these skills, you will be prepared to stay competitive and innovative in today’s fast-evolving digital landscape. For those interested in building further expertise, the AI in Digital Marketing course provides a deeper dive into advanced strategies and applications.
This course on Digiatal Marketing introduces you to the key concepts in content marketing. You will get hands-on training in strategy planning, content seeding, and content performance analysis. You will learn how to create compelling content that resonates with your target audience, develop effective content calendars, and manage content across platforms.
You will explore social media marketing, learning key platforms, terminology, and metrics to engage audiences effectively. The course covers tools to analyse performance, AI-driven insights, chatbots for interaction, and sentiment monitoring. You will also learn strategies to optimise posts, plan content calendars, and boost engagement to strengthen your social media presence. Learners interested in specialising further can explore our Social Media Marketing Course.
The key advantages of pursuing a digital marketing course in Dubai are as follows:
- Cost-Efficient Solution
- Reach Local & Global Audiences
- Precise and Ideal Targeting Audience
- Engage, Connect & Track Your Customer
- Increase in Brand Loyalty
The scope for professionals after completing the digital marketing training program are as follows:
- Importance of E-commerce
- Surge in Global Internet
- Change in Customer Behaviour
Absolutely. Our certification program offers professionals the flexibility they require to balance their studies and work responsibilities. We also offer this training in a number of places worldwide to help students obtain this certification.
Choosing Learners Point equips you with industry-relevant skills to master the modern marketing landscape. Our core USPs include:
- Recognized Certifications: Earn globally recognized, CPD-certified and KHDA-approved credentials.
- Applied AI Integration: Master AI tools for automation, analytics, and content creation through our exclusive "Automation Sandbox."
- Fortune 500 Experts: Learn directly from top-tier global performance marketers with vast real-world expertise.
- Comprehensive 75-Hour Training: Deep dive into advanced SEO, PPC, social media, and email marketing campaigns.
- Career Enablement: Fast-track your job search with AI-powered mock interviews and professional resume-building services.
- Unlimited Class Access: Enjoy flexible, continuous learning with unlimited access to live, instructor-led sessions.
- Project-Based Learning: Gain practical, hands-on experience by working on real-world projects and data-driven marketing case studies.
Do you want to learn more about Learners Point Academy?
- Learn more about courses
- Understand about our methodology
- Let’s talk about Corporate trainings
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