Complete Digital Marketing Course in Dubai

The Digital Marketing course in Dubai provides 36 hours of in-depth training on online marketing. Participants learn essential skills covering email, social media, ads, and multimedia messaging. Key modules include Marketing Fundamentals, SEO, Social Media Marketing, Google Tools, and Practical Marketing Approaches. Trainers teach user behaviour analysis, content strategy, PPC, email marketing, website optimisation, and Google Analytics. Upon completion, participants can effectively use digital channels to enhance brands' competitive edge and digital presence.

Accredited By

  • 36 Hours Training
  • Online / Classroom / Onsite
  • 20 Jul, 2024 / 28 Jul, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is The Digital Marketing Course in Dubai All About?

The Digital Marketing course in Dubai teaches you how to promote brands online. We cover web-based advertising, social media, email marketing, SEO, PPC, and more. Our course provides hands-on learning with real-world examples. You will learn to create effective digital strategies, optimize websites, and analyze data using tools like Google Analytics. The course equips you with the skills to build a strong digital presence and attract new customers.

Why is the Digital Marketing Course in Dubai Important?

The Digital Marketing course in Dubai is crucial for businesses to effectively reach and engage their target audience online. It covers essential skills like SEO, PPC, content marketing, and social media management. Our course ensures professionals stay updated with the latest trends, enhance their marketing strategies, and improve ROI. With modules on email marketing, website optimization, and Google Analytics, it equips learners with comprehensive tools to excel in digital marketing and boost their career opportunities.

How Does a Digital Marketing Course in Dubai Help You Get Hired by Companies?

A Digital Marketing course in Dubai equips you with essential skills to attract and engage customers online. You learn strategies to increase brand visibility, generate leads, and utilize cost-effective digital marketing techniques. The UAE's focus on technology and innovation boosts demand for these skills. Our course teaches you to effectively use digital channels, making you a valuable asset for companies seeking to expand their digital presence and reach a larger audience.

Industry Trends


Dubai's tech hub status drives a need for digital marketing skills. Our course, led by experts, keeps you ahead in the competitive market by providing current industry knowledge. Stay adaptable in the ever-changing digital landscape and seize ample opportunities.

Market trends

In Dubai's digital marketing, trends like mobile experiences, influencer collaborations, and data-driven decisions drive demand. A Digital Marketing Course in Dubai offers skills crucial for staying ahead, connecting with audiences, and gaining a competitive edge.

Salary Trends

With the Digital Marketing course in Dubai, individuals can prepare for high-demand roles in a rapidly growing field. Trained professionals are highly valued for their expertise, with abundant opportunities and competitive salaries reflecting the dynamic nature of the market.

Demand & Opportunities


In Dubai, the demand for digital marketing skills is high due to significant government investments in technology. With the increasing online presence of consumers, there are promising opportunities for growth and career advancement in the rapidly evolving digital marketing industry.

Here are some of the notable job opportunities:

  1. Digital Marketing Manager
  2. SEO Specialist
  3. Email Marketer
  4. Social Media Manager
  5. Content Strategist

Course Outcome


Successful completion of the Digital Marketing course in Dubai will help you to:

  • Develop essential skills for Internet research
  • Gain insights into challenges in global markets
  • Learn traditional marketing in digital contexts
  • Understand the importance of digital relationship techniques
  • Explore cultural and ethical aspects in global digital markets
  • Gain expertise in content, social media, SEO, and PPC
  • Master analytics with Google Analytics and develop effective digital marketing strategies

Course Module


  • Inbound and outbound strategies
  • Traditional vs. Digital Marketing
  • Digital Channels
  • Audience Research
  • Competitive Research
  • Industry Research
  • SMART Objectives
  • Social Listening
  • The Buyer Journey
  • Marketing Functions
  • Concepts and Principles
  • Processes and Tools
  • Key Terminology
  • Social Media Platforms
  • The Benefits of Social Media Marketing
  • Social Media Metrics
  • Tools and Analysis
  • Community Techniques and Best Practice
  • Storytelling
  • Video
  • Campaign Setup
  • Campaign Management
  • The Process of PPC
  • PPC Campaign set up
  • PPC Campaign management
  • Targeting in PPC
  • Bidding and Bid prices
  • Keyword planner
  • Setting up and managing Extensions
  • Landing pages and PPC
  • Audience lists in PPC
  • Match types in PPC
  • Conversion tracking in PPC
  • PPC Reporting
  • Key Concepts in Email Marketing
  • Frameworks for Email Marketing
  • Planning an Email Marketing campaign
  • Email Marketing and Sales Integration
  • Email Writing and Design
  • Database Management
  • Tools and Tactics in Email Marketing
  • Creating Effective Email Marketing Campaigns
  • Gateway pages and data capture
  • Digital Sales Messaging
  • Positioning
  • Testing and Optimization
  • Marketing Automation
  • Web Analytics Fundamentals
  • Reporting Terminology
  • Benefits and Limitations
  • Account Setup
  • Campaign Types
  • Audience Acquisition
  • Settings and Filters
  • Goals, Funnels and Trends
  • Linking Google Analytics with Other Tools
  • Events and Conversion Reports
  • Tracking Code Implementation
  • Multi-Channel Reporting
  • Custom Reporting, Annotations, Custom Segments
  • Content Alignment
  • Community Management
  • Content Strategy and Planning
  • Content Management Systems
  • Content Audits
  • Content Calendar
  • Consumer Profiles
  • Content Formats
  • Content Seeding
  • Content Marketing Metrics
  • The SEO Landscape Today
  • SEO and personalisation
  • SEO and localisation
  • The impact and uses of social media in SEO
  • How search engines work
  • Keyword analysis
  • On-page and technical SEO
  • Off-page SEO
  • Algorithm updates
  • The use and purpose of Inbound links
  • Key Concepts, Benefits and Value
  • Key Advertising Platforms
  • YouTube Channel Setup
  • Video Best Practices
  • Ad Buying Mechanisms
  • Google Display Network Types
  • Targeting Types
  • Audience Targeting
  • Contextual Targeting
  • Ad Formats and Sizes
  • Responsive and Non-Responsive Ads
  • Cross Channel Ad Linking
  • Remarketing
  • Bidding Strategies
  • Measurement and Optimization
  • Design Principles and Website Copy
  • Mobile First Design
  • SEO and UX
  • Best Practice in UX Design
  • UX and UI Design, Benefits and Principles
  • A/B Testing
  • User Testing Panels
  • Key Optimization Performance Factors
  • Implementing Optimization
  • Website Monitoring
  • Evaluation Tools
  • Power of AI Tools
  • Digital Strategy Fundamentals
  • Strategy Components and Framework
  • Strategy Purpose
  • Strategy Research
  • Resource Mapping
  • Budget Planning
  • ROI and Success Metrics
  • Setting KPIs
  • Forecasting
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy

Program Dates


20 Jul
  • 09:00 AM
  • Sat
  • Online Live
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28 Jul
  • 02:00 PM
  • Sun
  • Classroom
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Expert Instructors & Teaching Methods


Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

CPD Certification

Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation (MoFAIC) for UAE visa issuance. 

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Why Count on Learners Point?


Being a leading provider of the Digital Marketing course in Dubai, at Learners Point we help professionals master the necessary skill sets to complete Digital Marketing training.

Following are the USPs our Digital Marketing course in Dubai offers you:

  • We look at real-world scenarios organizations face and formulate our Digital Marketing course in Dubai evaluating practical requirements
  • Apart from theoretical knowledge, we also focus on practical case studies to give you a reality check and insight into what exactly will be asked of you while delivering in a demanding role
  • Our Complete Digital Marketing course in Dubai in Dubai also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organizing group sessions, we also offer a guided learning experience to enhance the quality of our Digital Marketing course in Dubai
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience


"The Digital Marketing Course in Dubai is structured for practical learning. The modules on marketing automation and analytics were particularly insightful, enhancing my job readiness."

Shafina Ali

Content Marketing Strategist

"The comprehensive curriculum of the Digital Marketing Course covered everything from SEO to mobile marketing. The practical approach and industry-focused projects were invaluable in building my skills."

Shafique Arifin

E- Commerce Marketing Manager

"As a graduate of the Digital Marketing Course in Dubai, I gained expertise in search ads and social media marketing. The course's industry-relevant content made a significant impact on my career."

Aliya Nasek

Digital Marketing Analyst

"Completing the course equipped me with skills in content marketing and online advertising. The hands-on approach and relevant modules boosted my confidence in digital marketing."

Lalak Majidi

Social Media Manager

The Digital Marketing Course in Dubai provided a thorough understanding of SEO, social media, and analytics. Practical sessions and industry insights prepared me for real-world challenges."

Alisha Mazak

SEO Specialist

Our Graduates


Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Complete Digital Marketing Course in Dubai

Our Digital Marketing course in Dubai includes insights into Dubai's unique market trends, consumer behaviour, and cultural nuances. Individuals learn how to tailor digital strategies to effectively reach and engage Dubai's diverse audience.

The common industries which look for individuals after completing a Digital Marketing Course in Dubai are as follows: 1)Legal/law firms 2)Retail Industry 3)Food Industry 4)E-commerce Industry 5)Real-Estate Industry

Learners Point offers 3 types of classes for Digital Marketing Course in Dubai. Students can choose between one of the following: 1)One-on-one training sessions 2)Instructor-led classroom-based group coaching 3)High-quality live and interactive online sessions

The best promotion-ready jobs after completion of the digital marketing course in Dubai. The list is as follows: 1)Digital Marketing Manager 2)SEO Specialist 3)Social Media Specialist 4)Copywriter 5)Content Marketing Manager

The key advantages of pursuing a digital marketing course in Dubai are as follows: 1)Cost-Efficient Solution 2)Reach Local & Global Audiences 3)Precise and Ideal Targeting Audience 4)Engage, Connect, and Track Your Customer 5)Increase in Brand Loyalty

The scope for the Digital Marketing Course in Dubai is as follows: 1) As a thriving hub for technology and innovation, the city exhibits a high demand for individuals equipped with digital marketing skills.  2)The dynamic landscape and evolving market help in pursuing a career in this field.

Upon successful completion of the Digital Marketing course in Dubai, participants will receive an internationally recognized certification from CPD-UK that demonstrates their proficiency in digital marketing concepts and skills, enhancing their credibility in the job market. 

At Learners Point, if a participant doesn’t wish to proceed with the Digital Marketing Course in Dubai after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.

The top digital marketing course in Dubai are as follows: 1)Complete Digital Marketing by Learners Point Academy 2)Digital Marketing Workshop by Boot Camp Digital 3)Digital Marketing Course by Simplilearn 4)Digital Marketing Certification by Delphi Training Centre

The scope for professionals after completing the digital marketing training program is as follows: 1)Importance of E-commerce 2)Surge in Global Internet 3)Change in Customer Behaviour

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