Digital Marketing Course in Australia
Master Digital Marketing fundamentals & strategy
36-Hour comprehensive training
Hands-on projects & industry certifications
Test marketing scenarios in Automation Sandbox
Master marketing capabilities with applied AI tools
Coached by experienced Digital Marketing experts
4.7/54100 EnrolledEnrolled Learners
4.7/54100 EnrolledEnrolled Learners
Overview
What our training includes:
- Grasp of traditional and digital marketing channels
- Understand search engine optimisation and paid search using Google Ads
- Gain expertise in social media and content strategies
- Create effective email marketing campaigns
- Understand website optimisation techniques
- Understand website optimisation techniques
- Analyse data using Google Analytics for informed decisions
- Apply skills through hands-on exercises and real-world examples
Upcoming sessions
Curriculum
1
Inbound and Outbound Strategies
2
Traditional vs. Digital Marketing
3
Digital Channels
4
Audience Research
5
Competitive Research
6
Industry Research
7
SMART Objectives
8
Social Listening
9
The Buyer Journey
10
AI in Digital Marketing
11
Overview of AI and its impact on marketing strategies
12
AI tools for customer segmentation and targeting
13
Research & planning for Predictive analytics for customer behavior
1
Content Alignment
2
Community Management
3
Content Strategy and Planning
4
Content Management Systems
5
Content Audits
6
Content Calendar
7
Consumer Profiles
8
Content Formats
9
Content Seeding
10
Content Marketing Metrics
11
AI in Content Marketing
12
AI-driven content creation tools (e.g., GPT models)
13
Personalization algorithms for tailored content delivery
14
AI for analyzing content performance and SEO optimization
1
Key Terminology
2
Social Media Platforms
3
The Benefits of Social Media Marketing
4
Social Media Metrics
5
Tools and Analysis
6
AI in Social Media Marketing
7
AI analytics for social media performance reporting
8
Chatbots for customer interaction and engagement
9
Sentiment analysis tools for brand monitoring
1
Community Techniques and Best Practice
2
Storytelling
3
Video
4
Campaign Setup
5
Campaign Management
6
The SEO Landscape Today
7
SEO and Personalization
8
SEO and Localization
9
The Impact and Uses of Social Media in SEO
10
How Search Engines Work
11
Keyword Analysis
12
On-page and Technical SEO
13
Off-page SEO
14
Algorithm Updates
15
The Use and Purpose of Inbound Links
16
AI in SEO
17
AI tools for keyword research and content recommendations
18
Machine learning for predicting search engine ranking changes
19
Natural language processing (NLP) for content optimization
1
The Process of PPC
2
PPC Campaign Setup
3
PPC Campaign Management
4
Targeting in PPC
5
Smart Bidding & Bidding Strategies
6
Keyword Planner
7
Setting Up and Managing Extensions
8
Landing Pages and PPC
9
Audience Lists in PPC
10
Match Types in PPC
11
Conversion Tracking in PPC
12
PPC Reporting
13
AI tools for creating creatives & ad copy optimization
1
Key Concepts, Benefits, and Value
2
Key Advertising Platforms
3
YouTube Channel Setup
4
Video Best Practices
5
Ad Buying Mechanisms
6
Google Display Network Types - Google Display &
7
Social Media Paid ADS
8
Targeting Types
9
Audience Targeting
10
Contextual Targeting
11
Ad Formats and Sizes
12
Responsive and Non-Responsive Ads
13
Cross-Channel Ad Linking
14
Remarketing
15
Bidding Strategies
16
Measurement and Optimization
17
AI in setting up campaign
1
Key Concepts in Email Marketing
2
Frameworks for Email Marketing
3
Planning an Email Marketing Campaign
4
Email Marketing and Sales Integration
5
Email Writing and Design
6
Database Management
7
Tools and Tactics in Email Marketing
8
Creating Effective Email Marketing Campaigns
9
Gateway Pages and Data Capture
10
Digital Sales Messaging
11
Positioning
12
Testing and Optimization
13
Marketing Automation
14
AI in Email Marketing
15
AI for personalizing email content and timing
16
Intelligent segmentation based on user behavior
17
Automated A/B testing for optimizing email campaigns
1
Design Principles and Website Copy
2
Mobile First Design
3
SEO and UX
4
Best Practice in UX Design
5
UX and UI Design, Benefits, and Principles
6
A/B Testing
7
User Testing Panels
8
Key Optimization Performance Factors
9
Implementing Optimization
10
Website Monitoring
11
Evaluation Tools
12
AI in Website Optimization
13
AI for user experience testing and heatmap analysis
14
Personalization engines for dynamic website content
15
AI tools for continuous performance monitoring and improvement
1
Web Analytics Fundamentals
2
Reporting Terminology
3
Benefits and Limitations
4
Account Setup
5
Campaign Types
6
Audience Acquisition
7
Settings and Filters
8
Goals, Funnels, and Trends
9
Linking Google Analytics with Other Tools
10
Events and Conversion Reports
11
Tracking Code Implementation
12
Multi-Channel Reporting
13
Custom Reporting, Annotations, Custom Segments
14
AI in Analytics
15
Predictive analytics for forecasting user behavior
16
AI tools for automated data insights and reporting
1
Power of AI Tools
2
Digital Strategy Fundamentals
3
Strategy Components and Framework
4
Strategy Purpose
5
Strategy Research
6
Resource Mapping
7
Budget Planning
8
ROI and Success Metrics
9
Setting KPIs
10
Forecasting
11
Developing a Creative Strategy
12
Executing a Digital Marketing Strategy
13
Communicating a Digital Marketing Strategy
14
AI in Digital Marketing Strategy
15
AI-driven market research tools for data analysis
16
Role of AI in enhancing customer experience and engagement
17
Strategies
Meet your Trainer
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
Meet your Trainer
Ms. Thavi
Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.
Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.
Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.
Core Competencies:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Performance Marketing
- Digital Marketing
- Analytics
- Heat maps
- CRO
- SEM
- A/B Testing
- Media Planning & Budgeting
- Entrepreneurship
Professional Qualifications:
- City Chair for Brand Creation & Marketing G100: Mission Million
- Founder, True North Marketing
- Member, Dubai Business Women Council (DBWC)
- Consulting Specialist in Performance Marketing & Social Media
- Certified Paid Social Specialist (Top 3% Uplers)
- Head of Marketing, The CAD Co.
- Senior Executive, Social Media Marketing, Blob Media LLP
- Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
- Advanced Performance Marketing Mentorship Program – Growth School
- Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
- The Fundamentals of Digital Marketing – Google Digital Garage
- Social Media Marketing – HubSpot Academy
- Performance Marketing – Advanced Course, Young Urban Project
Meet your Trainer
Melroy
With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.
Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.
At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.
Core Competencies
- Search Engine Optimisation (SEO) & Google Ranking Strategy
- Google Ads / PPC Campaigns (Search, Display, Video)
- Web & E-commerce Analytics (GA4, Conversion Funnels)
- Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
- Email Marketing & Automation
- Landing Page Optimisation & UX for Conversions
- Digital Strategy Consulting
- Website Content & Conversion Rate Optimisation Strategy
- Programmatic Advertising & Media Buying
- Retail & E-commerce Marketing (Shopify, WooCommerce)
Professional Qualification
- FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
- Head of Marketing Communications – Tavola Trading, Dubai, UAE
- General Manager, Marketing Services – Booksplus, Dubai, UAE
- Business Head, E-city Entertainment – Essel Group, India
- Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
- General Manager, Marketing Services – India Book Distributors Ltd., India
- Manager, Corporate Communications – India Book Distributors Ltd., India
- Copywriter – Roots Communications Pvt. Ltd., India
Learning Outcomes
Upon course completion, you will be able to:
1
Master effective digital marketing tactics
2
Engage audiences across digital platforms
3
Drive impactful campaigns with top tools
4
Boost visibility and traffic
5
Set up and optimise paid search campaigns
6
Design successful display and video ads
7
Plan efficient campaigns with automation tools
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
Our Digital Marketing course in Australia covers essential skills like SEO, social media marketing, email marketing, PPC with Google Ads, website optimisation, Google Analytics, and digital marketing strategy. Through hands-on exercises, it equips you to use these abilities and become an expert in this domain.
The Digital Marketing course offers comprehensive training in essential digital marketing skills. Gain expertise in SEO, Social Media Marketing, and Google tools. Learn to develop effective marketing strategies and understand global market challenges. Be job-ready with practical experience and certification.
The Digital Marketing course equips you with skills for various roles. You can pursue jobs like Marketing Specialist or specialise in SEO, social media or PPC. It covers fundamentals to advanced techniques.
Our certification program in Australia covers various aspects of online marketing, including SEO Techniques, Social Media Strategies, Content Creation, Email Marketing, Ppc Advertising, Analytics, etc. Participants also learn about consumer behaviour, branding, and the importance of data collection and privacy.
There are 3 training modes available are:
1. Online Session
2. Offline Session
3. Blended Training Session
The best remote jobs after completing this training program are as follows:
1. Digital Marketing Specialist
2. Copy Writer
3. Digital Marketing Manager
4. Search Engine Optimisation Manager
5. Content Writer
Do you want to learn more about Learners Point Academy?
- Learn more about courses
- Understand about our methodology
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