Complete Digital Marketing Course in Kenya

Excel your digital marketing career with our Digital Marketing Course in Kenya. Our training equips participants with skills from all aspects of digital marketing. This will help them remain competitive. Our course focuses on the basic principles of digital marketing. Participants will learn to integrate and communicate with clients in real-time to enhance income. Anyone involved in the planning, implementation, or measurement of digital strategies can benefit from this training.

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  • 36 Hours Training
  • Online / Classroom / Onsite
  • 20 Jul, 2024 / 27 Jul, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Digital Marketing Course in Kenya All About?

Our Digital Marketing Course in Kenya focuses on increasing the effectiveness of one's online marketing initiatives. Participants will learn how to create a detailed marketing strategy. They will learn about SEO, social media, display and search advertising, content strategy, email marketing, and more.

Why is the Digital Marketing Course in Kenya Important?

The Digital Marketing Course in Kenya is crucial for everyone who wants to increase their digital marketing skills and competence. The demand for professional and qualified digital marketers has increased. Our course focuses on effective marketing tactics and strategies to help professionals work more productively.

How Does a Digital Marketing Course in Kenya Help You Get Hired by Companies?

Companies recognise professionals who have completed the Digital Marketing Course in Kenya. A digital marketing consultant can help firms reach their online goals efficiently and cost-effectively. Because of their domain experience, these people make excellent business partners. Their capacity to successfully build and implement a strategic marketing plan is highly valuable.

Industry Trends

The digital marketing industry offers several opportunities for both start-ups and established businesses. The rapidly growing digital advertising industry is predicted to reach 679.80 billion USD by 2023. This highlights the growing demand for qualified digital marketing specialists.

Market trends

The digital marketing industry is growing rapidly. As reported by Internet World Stats, the global internet penetration rate is 65.7%. According to the US Bureau of Labor Statistics, overall employment in marketing is predicted to increase by 6%. The global digital marketing sector is predicted to grow at a CAGR of 17.4% by 2027.

Salary Trends

There is an increasing demand for digital marketing jobs in Kenya. Salary packages for digital marketing specialists are likely to be profitable. A Digital Marketing Manager's average salary is 25% greater than that of a Marketer. In Kenya, a Digital Marketing Manager earns an average annual salary of approximately 1,788,300 KES. 

Demand & Opportunities

The increasing demand for digital marketing skills has created numerous job opportunities across the globe. After completing the Digital Marketing Course in Kenya, one can easily avail of some of the high-paying job opportunities in various industries. 

Here are some of the most in-demand job roles one can find in Kenya are listed:

  1. SEO Specialist
  2. Certified Google Ads Expert
  3. Lead Generation Expert
  4. Social Media Marketing Specialist
  5. Content Marketing Strategist
  6. Digital Marketing Manager

Course Outcome

Successful completion of the Digital Marketing Course in Kenya will help you to:

  • Analyse the relationship of marketing, operations, and human resources in real-time delivery
  • Demonstrate cognitive knowledge of the skills required in conducting online research, as well as in identifying, assessing, and selecting digital market opportunities
  • Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks
  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked
  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics
  • Comprehend the importance of conversion and working with digital relationship marketing
  • Analyse cross-cultural and ethical issues in globalised digital markets

Course Module

  • Inbound and outbound strategies
  • Traditional vs. Digital Marketing
  • Digital Channels
  • Audience Research
  • Competitive Research
  • Industry Research
  • SMART Objectives
  • Social Listening
  • The Buyer Journey
  • Marketing Functions
  • Concepts and Principles
  • Processes and Tools
  • Key Terminology
  • Social Media Platforms
  • The Benefits of Social Media Marketing
  • Social Media Metrics
  • Tools and Analysis
  • Community Techniques and Best Practice
  • Storytelling
  • Video
  • Campaign Setup
  • Campaign Management
  • The Process of PPC
  • PPC Campaign set up
  • PPC Campaign management
  • Targeting in PPC
  • Bidding and Bid prices
  • Keyword planner
  • Setting up and managing Extensions
  • Landing pages and PPC
  • Audience lists in PPC
  • Match types in PPC
  • Conversion tracking in PPC
  • PPC Reporting
  • Key Concepts in Email Marketing
  • Frameworks for Email Marketing
  • Planning an Email Marketing campaign
  • Email Marketing and Sales Integration
  • Email Writing and Design
  • Database Management
  • Tools and Tactics in Email Marketing
  • Creating Effective Email Marketing Campaigns
  • Gateway pages and data capture
  • Digital Sales Messaging
  • Positioning
  • Testing and Optimization
  • Marketing Automation
  • Web Analytics Fundamentals
  • Reporting Terminology
  • Benefits and Limitations
  • Account Setup
  • Campaign Types
  • Audience Acquisition
  • Settings and Filters
  • Goals, Funnels and Trends
  • Linking Google Analytics with Other Tools
  • Events and Conversion Reports
  • Tracking Code Implementation
  • Multi-Channel Reporting
  • Custom Reporting, Annotations, Custom Segments
  • Content Alignment
  • Community Management
  • Content Strategy and Planning
  • Content Management Systems
  • Content Audits
  • Content Calendar
  • Consumer Profiles
  • Content Formats
  • Content Seeding
  • Content Marketing Metrics
  • The SEO Landscape Today
  • SEO and personalisation
  • SEO and localisation
  • The impact and uses of social media in SEO
  • How search engines work
  • Keyword analysis
  • On-page and technical SEO
  • Off-page SEO
  • Algorithm updates
  • The use and purpose of Inbound links
  • Key Concepts, Benefits and Value
  • Key Advertising Platforms
  • YouTube Channel Setup
  • Video Best Practices
  • Ad Buying Mechanisms
  • Google Display Network Types
  • Targeting Types
  • Audience Targeting
  • Contextual Targeting
  • Ad Formats and Sizes
  • Responsive and Non-Responsive Ads
  • Cross Channel Ad Linking
  • Remarketing
  • Bidding Strategies
  • Measurement and Optimization
  • Design Principles and Website Copy
  • Mobile First Design
  • SEO and UX
  • Best Practice in UX Design
  • UX and UI Design, Benefits and Principles
  • A/B Testing
  • User Testing Panels
  • Key Optimization Performance Factors
  • Implementing Optimization
  • Website Monitoring
  • Evaluation Tools
  • Power of AI Tools
  • Digital Strategy Fundamentals
  • Strategy Components and Framework
  • Strategy Purpose
  • Strategy Research
  • Resource Mapping
  • Budget Planning
  • ROI and Success Metrics
  • Setting KPIs
  • Forecasting
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy

Program Dates

20 Jul
  • 09:00 AM
  • Sat
  • Classroom
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27 Jul
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Being a leading provider of the Digital Marketing Course in Kenya, at Learners Point we help professionals master the necessary skill sets to complete Digital Marketing training in Kenya.

Following are the USPs our Digital Marketing Course offers you:

  • We look at real-world scenarios organisations face and formulate our Digital Marketing training in Kenya evaluating practical requirements
  • Aside from theoretical knowledge, we also focus on practical case studies to give you a real-world insight into what to expect
  • Our Complete Digital Marketing course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organising group sessions, we also offer a guided learning experience to enhance the quality of our training
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

“Completing the Digital Marketing Course in Kenya changed my career path. I feel more confident in my profession. I have gained a lot of expertise in lead generation. Thank you Learners Point Academy.”

Joshua Abdi

Lead Generation Expert

“I am very happy with the course structure. The course modules are very informative and are updated with the latest techniques and methods.”

Nia Omar

Social Media Marketing Specialist

“Overall my experience at LPA in this course was very good. The trainer was excellent and taught me all the important techniques of all types of digital marketing. The course is value for money.”

Maliza Barasa

Content Marketing Strategist

“I am quite pleased with the Digital Marketing Course in Kenya at Learners. The training goes over all facets of digital marketing in detail. I'm quite delighted with the training. The trainer is also quite experienced.”

David Mumbi

Digital Marketing Manager

“Thanks to Learners Point's Digital Marketing Course in Kenya, I am now employed as an SEO Specialist. It was quite beneficial in improving my SEO abilities and understanding. I am delighted with this course.”

Martin Kiprono

SEO Specialist

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Complete Digital Marketing Course in Kenya

This Digital Marketing Course in Kenya gives marketing professionals a global advantage by preparing them to flourish with complete marketing tactics. It ensures immediate revenue growth in an ever-changing digital landscape.

At Learners Point, if a participant doesn’t wish to proceed with the Digital Marketing Course in Kenya after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.

Learners Point offers 3 types of classes for the Digital Marketing Course in Kenya. Students can choose between one of the following:



1)One-on-one training sessions 2)Instructor-led classroom-based group coaching 3)High-quality live and interactive online sessions

Yes, the Digital Marketing Course certification is globally recognised.



 

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