Digital Marketing Course in Kenya

Master Digital Marketing fundamentals & strategy

36-Hour comprehensive training

Hands-on projects & industry certifications

Test marketing scenarios in Automation Sandbox

Master marketing capabilities with applied AI tools

Coached by experienced Digital Marketing experts

4.75/5

4600 Enrolled

Overall ratings by our students

Upcoming sessions

Ms. Farida

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies:

Performance Marketing
Media Planning
Social Media Marketing
Optimizing PPC/CPC/ CPL/ CPS Campaigns
Campaign Analyzing
Keyword Research
Analyzing Consumer Journey Funnel
Content Strategy
E-Commerce Marketing
Campaign Optimization & Analysis
Search Engine Marketing Optimization
Growth Strategy

Professional Qualifications:

Google Analytics
Appsflyer
META Business Suite
Semrush
TUNE
Similar Web
Sprout Social
Brandwatch
Post-Graduation in Digital Marketing, The DMTI, Mumbai
Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai

Ms. Thavi

Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.

Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.

Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.

Core Competencies:

Google Ads
Facebook Ads
LinkedIn Ads
Performance Marketing
Digital Marketing
Analytics
Heat maps
CRO
SEM
A/B Testing
Media Planning & Budgeting
Entrepreneurship

Professional Qualifications:

City Chair for Brand Creation & Marketing G100: Mission Million
Founder, True North Marketing
Member, Dubai Business Women Council (DBWC)
Consulting Specialist in Performance Marketing & Social Media
Certified Paid Social Specialist (Top 3% Uplers)
Head of Marketing, The CAD Co.
Senior Executive, Social Media Marketing, Blob Media LLP
Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
Advanced Performance Marketing Mentorship Program – Growth School
Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
The Fundamentals of Digital Marketing – Google Digital Garage
Social Media Marketing – HubSpot Academy
Performance Marketing – Advanced Course, Young Urban Project

Melroy

With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.

Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.

At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.

Core Competencies

Search Engine Optimisation (SEO) & Google Ranking Strategy
Google Ads / PPC Campaigns (Search, Display, Video)
Web & E-commerce Analytics (GA4, Conversion Funnels)
Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
Email Marketing & Automation
Landing Page Optimisation & UX for Conversions
Digital Strategy Consulting
Website Content & Conversion Rate Optimisation Strategy
Programmatic Advertising & Media Buying
Retail & E-commerce Marketing (Shopify, WooCommerce)

Professional Qualification

FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
Head of Marketing Communications – Tavola Trading, Dubai, UAE
General Manager, Marketing Services – Booksplus, Dubai, UAE
Business Head, E-city Entertainment – Essel Group, India
Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
General Manager, Marketing Services – India Book Distributors Ltd., India
Manager, Corporate Communications – India Book Distributors Ltd., India
Copywriter – Roots Communications Pvt. Ltd., India

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

CPD Certification

Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Related courses

Curriculum

Inbound and Outbound Strategies
Traditional vs. Digital Marketing
Digital Channels
Audience Research
Competitive Research
Industry Research
SMART Objectives
Social Listening
The Buyer Journey
AI in Digital Marketing
Overview of AI and its impact on marketing strategies
AI tools for customer segmentation and targeting
Research & planning for Predictive analytics for customer behavior

Content Alignment
Community Management
Content Strategy and Planning
Content Management Systems
Content Audits
Content Calendar
Consumer Profiles
Content Formats
Content Seeding
Content Marketing Metrics
AI in Content Marketing
AI-driven content creation tools (e.g., GPT models)
Personalization algorithms for tailored content delivery
AI for analyzing content performance and SEO optimization

Key Terminology
Social Media Platforms
The Benefits of Social Media Marketing
Social Media Metrics
Tools and Analysis
AI in Social Media Marketing
AI analytics for social media performance reporting
Chatbots for customer interaction and engagement
Sentiment analysis tools for brand monitoring

Community Techniques and Best Practice
Storytelling
Video
Campaign Setup
Campaign Management
The SEO Landscape Today
SEO and Personalization
SEO and Localization
The Impact and Uses of Social Media in SEO
How Search Engines Work
Keyword Analysis
On-page and Technical SEO
Off-page SEO
Algorithm Updates
The Use and Purpose of Inbound Links
AI in SEO
AI tools for keyword research and content recommendations
Machine learning for predicting search engine ranking changes
Natural language processing (NLP) for content optimization

The Process of PPC
PPC Campaign Setup
PPC Campaign Management
Targeting in PPC
Smart Bidding & Bidding Strategies
Keyword Planner
Setting Up and Managing Extensions
Landing Pages and PPC
Audience Lists in PPC
Match Types in PPC
Conversion Tracking in PPC
PPC Reporting
AI tools for creating creatives & ad copy optimization

Key Concepts, Benefits, and Value
Key Advertising Platforms
YouTube Channel Setup
Video Best Practices
Ad Buying Mechanisms
Google Display Network Types - Google Display &
Social Media Paid ADS
Targeting Types
Audience Targeting
Contextual Targeting
Ad Formats and Sizes
Responsive and Non-Responsive Ads
Cross-Channel Ad Linking
Remarketing
Bidding Strategies
Measurement and Optimization
AI in setting up campaign

Key Concepts in Email Marketing
Frameworks for Email Marketing
Planning an Email Marketing Campaign
Email Marketing and Sales Integration
Email Writing and Design
Database Management
Tools and Tactics in Email Marketing
Creating Effective Email Marketing Campaigns
Gateway Pages and Data Capture
Digital Sales Messaging
Positioning
Testing and Optimization
Marketing Automation
AI in Email Marketing
AI for personalizing email content and timing
Intelligent segmentation based on user behavior
Automated A/B testing for optimizing email campaigns

Design Principles and Website Copy
Mobile First Design
SEO and UX
Best Practice in UX Design
UX and UI Design, Benefits, and Principles
A/B Testing
User Testing Panels
Key Optimization Performance Factors
Implementing Optimization
Website Monitoring
Evaluation Tools
AI in Website Optimization
AI for user experience testing and heatmap analysis
Personalization engines for dynamic website content
AI tools for continuous performance monitoring and improvement

Web Analytics Fundamentals
Reporting Terminology
Benefits and Limitations
Account Setup
Campaign Types
Audience Acquisition
Settings and Filters
Goals, Funnels, and Trends
Linking Google Analytics with Other Tools
Events and Conversion Reports
Tracking Code Implementation
Multi-Channel Reporting
Custom Reporting, Annotations, Custom Segments
AI in Analytics
Predictive analytics for forecasting user behavior
AI tools for automated data insights and reporting

Power of AI Tools
Digital Strategy Fundamentals
Strategy Components and Framework
Strategy Purpose
Strategy Research
Resource Mapping
Budget Planning
ROI and Success Metrics
Setting KPIs
Forecasting
Developing a Creative Strategy
Executing a Digital Marketing Strategy
Communicating a Digital Marketing Strategy
AI in Digital Marketing Strategy
AI-driven market research tools for data analysis
Role of AI in enhancing customer experience and engagement
strategies

Frequently asked questions

This Digital Marketing Course in Kenya gives marketing professionals a global advantage by preparing them to flourish with complete marketing tactics. It ensures immediate revenue growth in an ever-changing digital landscape.

Learners Point offers 3 types of classes for the Digital Marketing Course in Kenya. Students can choose between one of the following:

1)One-on-one training sessions 2)Instructor-led classroom-based group coaching 3)High-quality live and interactive online sessions

At Learners Point, if a participant doesn’t wish to proceed with the Digital Marketing Course in Kenya after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.

Yes, the Digital Marketing Course certification is globally recognised.