Complete Digital Marketing Course in Nigeria

Our Digital Marketing Course in Nigeria assists individuals with the skills needed to be successful as a digital marketing professional. The comprehensive training covers all parts of digital marketing. It ensures that participants gain a competitive edge in the industry. The course looks into the fundamental principles of digital marketing. Hence providing practical knowledge applicable to planning, implementing, and measuring effective digital strategies.

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Accredited By

  • 36 Hours Training
  • Online / Classroom / Onsite
  • 27 Jul, 2024 / 27 Jul, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Digital Marketing Course in Nigeria All About?

The Digital Marketing Course in Nigeria is essential for improving one's abilities in the online space. There is an increasing need for skilled digital marketers who can boost the online presence of a brand or organisation. The goal of our course is to teach students efficient marketing techniques and methods. Thus help them to carry out their jobs effectively. 

Why is the Digital Marketing Course in Nigeria Important?

The Digital Marketing Course in Nigeria helps improve skills to successfully navigate the online space for businesses. The demand for skilled and qualified digital marketers has grown significantly. Our course is designed to focus on effective marketing approaches. It enables employees to function productively in their roles. 

How Does a Digital Marketing Course in Nigeria Help You Get Hired by Companies?

Companies highly appreciate professionals who have completed the Digital Marketing Course in Nigeria. A digital marketing specialist is instrumental in helping businesses efficiently and cost-effectively. These individuals, with their domain expertise, become ideal business partners, offering valuable insights. Their ability to develop and implement a strategic marketing plan is a highly valuable asset for companies.

Industry Trends

The digital marketing industry presents numerous opportunities for both start-ups and established organizations. The expanding digital advertising sector is projected to reach an impressive 679.80 billion USD by 2023, highlighting the growing demand for qualified digital marketing specialists. 

Market trends

The digital marketing industry is experiencing rapid growth. The US Bureau of Labor Statistics projects a 6% overall employment growth in marketing. Globally, the digital marketing sector is anticipated to develop at a 17.4% CAGR between 2019 and 2027.

Salary Trends

In Nigeria, there is a rising need for jobs in digital marketing. Professionals in digital marketing could expect good compensation packages. The average salary of a digital marketing manager is twenty-five per cent more than that of an ordinary marketer. Professionals in Nigeria make an average of NGN 1,00,000 per month after completing the course.

Demand & Opportunities

The rising demand for digital marketing skills has created numerous job opportunities across the globe. After completing the Digital Marketing Course in Nigeria, one can easily access high-paying job opportunities in various industries.

Here are some of the most in-demand job roles one can find in Nigeria:

  1. SEO Specialist
  2. Certified Google Ads Expert
  3. Lead Generation Expert
  4. Social Media Marketing Specialist
  5. Content Marketing Strategist

Course Outcome

Successful completion of the Digital Marketing Course in Nigeria will help you to:

  • Understand the interrelation of marketing, operations, and human resources 
  • Gain knowledge of the skills required for effective online research
  • Learn emerging trends in digital marketing
  • Get knowledge to evaluate challenges related to globalized markets.
  • Master traditional marketing mix

Course Module

  • Inbound and outbound strategies
  • Traditional vs. Digital Marketing
  • Digital Channels
  • Audience Research
  • Competitive Research
  • Industry Research
  • SMART Objectives
  • Social Listening
  • The Buyer Journey
  • Marketing Functions
  • Concepts and Principles
  • Processes and Tools
  • Key Terminology
  • Social Media Platforms
  • The Benefits of Social Media Marketing
  • Social Media Metrics
  • Tools and Analysis
  • Community Techniques and Best Practice
  • Storytelling
  • Video
  • Campaign Setup
  • Campaign Management
  • The Process of PPC
  • PPC Campaign set up
  • PPC Campaign management
  • Targeting in PPC
  • Bidding and Bid prices
  • Keyword planner
  • Setting up and managing Extensions
  • Landing pages and PPC
  • Audience lists in PPC
  • Match types in PPC
  • Conversion tracking in PPC
  • PPC Reporting
  • Key Concepts in Email Marketing
  • Frameworks for Email Marketing
  • Planning an Email Marketing campaign
  • Email Marketing and Sales Integration
  • Email Writing and Design
  • Database Management
  • Tools and Tactics in Email Marketing
  • Creating Effective Email Marketing Campaigns
  • Gateway pages and data capture
  • Digital Sales Messaging
  • Positioning
  • Testing and Optimization
  • Marketing Automation
  • Web Analytics Fundamentals
  • Reporting Terminology
  • Benefits and Limitations
  • Account Setup
  • Campaign Types
  • Audience Acquisition
  • Settings and Filters
  • Goals, Funnels and Trends
  • Linking Google Analytics with Other Tools
  • Events and Conversion Reports
  • Tracking Code Implementation
  • Multi-Channel Reporting
  • Custom Reporting, Annotations, Custom Segments
  • Content Alignment
  • Community Management
  • Content Strategy and Planning
  • Content Management Systems
  • Content Audits
  • Content Calendar
  • Consumer Profiles
  • Content Formats
  • Content Seeding
  • Content Marketing Metrics
  • The SEO Landscape Today
  • SEO and personalisation
  • SEO and localisation
  • The impact and uses of social media in SEO
  • How search engines work
  • Keyword analysis
  • On-page and technical SEO
  • Off-page SEO
  • Algorithm updates
  • The use and purpose of Inbound links
  • Key Concepts, Benefits and Value
  • Key Advertising Platforms
  • YouTube Channel Setup
  • Video Best Practices
  • Ad Buying Mechanisms
  • Google Display Network Types
  • Targeting Types
  • Audience Targeting
  • Contextual Targeting
  • Ad Formats and Sizes
  • Responsive and Non-Responsive Ads
  • Cross Channel Ad Linking
  • Remarketing
  • Bidding Strategies
  • Measurement and Optimization
  • Design Principles and Website Copy
  • Mobile First Design
  • SEO and UX
  • Best Practice in UX Design
  • UX and UI Design, Benefits and Principles
  • A/B Testing
  • User Testing Panels
  • Key Optimization Performance Factors
  • Implementing Optimization
  • Website Monitoring
  • Evaluation Tools
  • Power of AI Tools
  • Digital Strategy Fundamentals
  • Strategy Components and Framework
  • Strategy Purpose
  • Strategy Research
  • Resource Mapping
  • Budget Planning
  • ROI and Success Metrics
  • Setting KPIs
  • Forecasting
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy

Program Dates

27 Jul
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Being a leading provider of Digital Marketing Course in Nigeria, at Learners Point we help professionals master the necessary skill sets to complete Digital Marketing training in Nigeria.

Following are the USPs our Digital Marketing Course offers you:

  • We look at real-world scenarios organisations face and formulate our Digital Marketing training in Nigeria evaluating practical requirements
  • Aside from theoretical knowledge, we also focus on practical case studies to give you a real-world insight into what to expect
  • Our Complete Digital Marketing course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organising group sessions, we also offer a guided learning experience to enhance the quality of our training
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

 “Digital Marketing Course exceeded my expectations. The emphasis on practical insights and industry-relevant content allowed me to confidently apply my knowledge in real-world scenarios."

Culina Maira

Email Marketing Manager

"I appreciate the hands-on experience and exposure to actual work environments provided by the Digital Marketing Course. The guided learning and group sessions were crucial for enhancing my skill set."

Tammy Oboya

Content Marketing Strategist

"The course's focus on real-world scenarios and practical assignments gave me a deep understanding of digital marketing. Its approach to career guidance was instrumental in securing a valuable position."

Yunin Rakh

Social Media Marketing Coordinator

"Completing the Digital Marketing Course equipped me with comprehensive skills. The industry-aligned training and expert guidance helped me transition seamlessly into a digital marketing role."

Udina Narekh

Digital Marketing Specialist

"The Digital Marketing Course at Learners Point provided me with a solid foundation. Practical case studies and hands-on experience gave me confidence in executing digital strategies effectively."

Riana Maath

SEO Analyst

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Complete Digital Marketing Course in Nigeria

Learners Point offers 3 types of classes for Digital Marketing Course in Nigeria. Students can choose between one of the following: 1)One-on-one training sessions 2)Instructor-led classroom-based group coaching 3)High-quality live and interactive online sessions

Yes, the Digital Marketing Course certification in Nigeria is globally recognised.

At Learners Point, if a participant doesn’t wish to proceed with the Digital Marketing Course in Nigeria after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.

The accreditation body for our Digital Marketing Course is Continuous Professional Development (CPD - UK).

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