Complete Digital Marketing Course in Oman

Our Digital Marketing Course in Oman will prepare you to be a digital marketing professional. Our training will teach participants skills in all aspects of digital marketing. This will help them stay competitive. Our training covers the fundamentals of digital marketing. Participants will learn how to integrate and reach out to clients in real-time scenarios to increase revenue. The course is appropriate for anyone involved in planning, implementing, or measuring digital strategies.

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Accredited By

  • 36 Hours Training
  • Online / Classroom / Onsite
  • 27 Jul, 2024 / 27 Jul, 2024
  • Additional Program Dates
  • 100K+ Happy Students

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What is the Digital Marketing Course in Oman All About?

Our Digital Marketing Course in Oman focuses on maximising the effectiveness of one's online marketing efforts. Participants will learn how to develop a thorough marketing plan. They will learn about display and search ads, SEO, social media, content strategy, email marketing and much more.

Why is the Digital Marketing Course in Oman Important?

The Digital Marketing Course in Oman is essential for anyone looking to improve their abilities and expertise in digital marketing. The requirement for skilled and qualified digital marketers has grown. Our course focuses on effective marketing approaches and strategies for employees to function productively.

How Does a Digital Marketing Course in Oman Help You Get Hired by Companies?

Companies value professionals who have finished the Digital Marketing Course in Oman. A digital marketing specialist can help businesses achieve their online objectives efficiently and cost-effectively. Because of their domain expertise, these individuals make ideal business partners. Their ability to effectively develop and implement a strategic marketing plan is quite valuable.

Industry Trends

The digital marketing industry provides numerous chances for both start-ups and established organisations. The expanding digital advertising business is expected to reach an amazing 679.80 billion USD by 2023. This demonstrates the increasing demand for qualified digital marketing specialists.

Market trends

The digital marketing industry is expanding rapidly. As per Internet World Stats, the UAE's internet penetration rate is 98.4%. The US Bureau of Labor Statistics states that overall employment in marketing is expected to grow by 6%. The global digital marketing sector is expected to develop at a 17.4% CAGR between 2019 and 2027.

Salary Trends

There is an ever-growing demand for digital marketing careers in Oman. Digital marketing professionals can expect lucrative salary packages. A Digital Marketing Manager's average income is 25% higher than that of a Marketer. In Oman, a Digital Marketing Manager in Oman earns an average salary of around 20,520 OMR per year. 

Demand & Opportunities

The increasing demand for digital marketing skills has created numerous job opportunities across the globe. After completing the Digital Marketing Course in Oman, one can easily avail of some of the high-paying job opportunities in various industries. 

Here are some of the most in-demand job roles one can find in Oman are listed:

  1. SEO Specialist
  2. Certified Google Ads Expert
  3. Lead Generation Expert
  4. Social Media Marketing Specialist
  5. Content Marketing Strategist
  6. Digital Marketing Manager

Course Outcome

Successful completion of the Digital Marketing Course in Oman will help you to:

  • Analyse the relationship of marketing, operations, and human resources in real-time delivery
  • Demonstrate cognitive knowledge of the skills required in conducting online research, as well as in identifying, assessing, and selecting digital market opportunities
  • Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks
  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked
  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics
  • Comprehend the importance of conversion and working with digital relationship marketing
  • Analyse cross-cultural and ethical issues in globalised digital markets

Course Module

  • Inbound and outbound strategies
  • Traditional vs. Digital Marketing
  • Digital Channels
  • Audience Research
  • Competitive Research
  • Industry Research
  • SMART Objectives
  • Social Listening
  • The Buyer Journey
  • Marketing Functions
  • Concepts and Principles
  • Processes and Tools
  • Key Terminology
  • Social Media Platforms
  • The Benefits of Social Media Marketing
  • Social Media Metrics
  • Tools and Analysis
  • Community Techniques and Best Practice
  • Storytelling
  • Video
  • Campaign Setup
  • Campaign Management
  • The Process of PPC
  • PPC Campaign set up
  • PPC Campaign management
  • Targeting in PPC
  • Bidding and Bid prices
  • Keyword planner
  • Setting up and managing Extensions
  • Landing pages and PPC
  • Audience lists in PPC
  • Match types in PPC
  • Conversion tracking in PPC
  • PPC Reporting
  • Key Concepts in Email Marketing
  • Frameworks for Email Marketing
  • Planning an Email Marketing campaign
  • Email Marketing and Sales Integration
  • Email Writing and Design
  • Database Management
  • Tools and Tactics in Email Marketing
  • Creating Effective Email Marketing Campaigns
  • Gateway pages and data capture
  • Digital Sales Messaging
  • Positioning
  • Testing and Optimization
  • Marketing Automation
  • Web Analytics Fundamentals
  • Reporting Terminology
  • Benefits and Limitations
  • Account Setup
  • Campaign Types
  • Audience Acquisition
  • Settings and Filters
  • Goals, Funnels and Trends
  • Linking Google Analytics with Other Tools
  • Events and Conversion Reports
  • Tracking Code Implementation
  • Multi-Channel Reporting
  • Custom Reporting, Annotations, Custom Segments
  • Content Alignment
  • Community Management
  • Content Strategy and Planning
  • Content Management Systems
  • Content Audits
  • Content Calendar
  • Consumer Profiles
  • Content Formats
  • Content Seeding
  • Content Marketing Metrics
  • The SEO Landscape Today
  • SEO and personalisation
  • SEO and localisation
  • The impact and uses of social media in SEO
  • How search engines work
  • Keyword analysis
  • On-page and technical SEO
  • Off-page SEO
  • Algorithm updates
  • The use and purpose of Inbound links
  • Key Concepts, Benefits and Value
  • Key Advertising Platforms
  • YouTube Channel Setup
  • Video Best Practices
  • Ad Buying Mechanisms
  • Google Display Network Types
  • Targeting Types
  • Audience Targeting
  • Contextual Targeting
  • Ad Formats and Sizes
  • Responsive and Non-Responsive Ads
  • Cross Channel Ad Linking
  • Remarketing
  • Bidding Strategies
  • Measurement and Optimization
  • Design Principles and Website Copy
  • Mobile First Design
  • SEO and UX
  • Best Practice in UX Design
  • UX and UI Design, Benefits and Principles
  • A/B Testing
  • User Testing Panels
  • Key Optimization Performance Factors
  • Implementing Optimization
  • Website Monitoring
  • Evaluation Tools
  • Power of AI Tools
  • Digital Strategy Fundamentals
  • Strategy Components and Framework
  • Strategy Purpose
  • Strategy Research
  • Resource Mapping
  • Budget Planning
  • ROI and Success Metrics
  • Setting KPIs
  • Forecasting
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy

Program Dates

27 Jul
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Being a leading provider of the Digital Marketing Course in Oman, at Learners Point we help professionals master the necessary skill sets to complete Digital Marketing training in Oman.

Following are the USPs our Digital Marketing Course offers you:

  • We look at real-world scenarios organisations face and formulate our Digital Marketing training in Oman evaluating practical requirements
  • Aside from theoretical knowledge, we also focus on practical case studies to give you a real-world insight into what to expect
  • Our Complete Digital Marketing course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organising group sessions, we also offer a guided learning experience to enhance the quality of our training
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

“Completing Learners Point's Digital Marketing Course in Oman transformed my job path. I now feel more confident about my future in digital marketing. This course has helped me improve my skills and knowledge.”

Tabina Rahbi

Lead Generation Expert

“This course has helped me to learn everything about SEO, social media campaigns, paid ads and more. The trainer is very knowledgeable and experienced and helped me to build new skills and knowledge.”

Zayna Al Riyami

Social Media Marketing Specialist

“After joining this course, my skills and knowledge have enhanced a lot. The course modules are informative and are filled with the latest updates and methods. The course was very helpful in shaping my digital marketing career.”

Jazmin Al Jahafi

Content Marketing Strategist

“I am very happy with the Digital Marketing Course in Oman at Learners. The course covers all aspects of digital marketing in depth. I am quite pleased with the training. The trainer is also highly experienced.”

Abdul Hendasy

Digital Marketing Manager

“Thanks to this Digital Marketing Course in Oman at  Learners Point, I am now working as an SEO Specialist. This course was very good in developing my SEO skills and knowledge. I am very satisfied with the course.”

Ondreya Al Mukhini

SEO Specialist

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Complete Digital Marketing Course in Oman

The kind of job opportunities you can expect after completing the Digital Marketing Course in Oman are as follows: 1)SEO Specialist 2)Certified Google Ads Expert 3)Lead Generation Expert 4)Content Marketing Strategist 5)Digital Marketing Manager 6)Social Media Marketing Specialist

At Learners Point, if a participant doesn’t wish to proceed with the Digital Marketing Course in Oman after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.

Learners Point offers 3 types of classes for Digital Marketing Course in Oman. Students can choose between one of the following: 1) One-on-one training sessions 2) Instructor-led classroom-based group coaching 3)High-quality live and interactive online sessions

Yes, the Digital Marketing Course certification is globally recognised.

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