Digital Marketing Course in Oman
Master Digital Marketing fundamentals & strategy
36-Hour comprehensive training
Hands-on projects & industry certifications
Test marketing scenarios in Automation Sandbox
Master marketing capabilities with applied AI tools
Coached by experienced Digital Marketing experts
4.9/54580 EnrolledEnrolled Learners
Overview
What we are set to teach you:
- Enhance your website’s visibility with effective SEO techniques
- Drive targeted traffic to your site with PPC advertising
- Create, track, and optimize impactful social media campaigns
- Create smarter outreach campaigns with Microsoft Copilot with hands-on practice in Automation Sandbox
- Build and manage a subscriber list for successful email marketing
- Use the right social media platforms to engage your audience
- Leverage mobile marketing for precise targeting
- Continuously improve your digital marketing efforts for better results
Upcoming sessions
Curriculum
1
Inbound and Outbound Strategies
2
Traditional vs. Digital Marketing
3
Digital Channels
4
Audience Research
5
Competitive Research
6
Industry Research
7
SMART Objectives
8
Social Listening
9
The Buyer Journey
10
Generate comprehensive competitor analysis summaries, draft precise SMART goals, and track real-time audience insights across digital channels with Microsoft Copilot
11
Master Copilot for research automation and social listening dashboards to inform marketing direction and strategy
12
Leverage AI’s strength in automated campaign reporting and competitive intelligence to accelerate analysis and decision support.
13
Build critical judgment to spot when Copilot suggests generic, brand-disconnected strategies—ensuring a foundation that blends data-driven efficiency with human strategic insight
1
Content Alignment
2
Community Management
3
Content Strategy and Planning
4
Content Management Systems
5
Content Audits
6
Content Calendar
7
Consumer Profiles
8
Content Formats
9
Content Seeding
10
Content Marketing Metrics
11
Use Copilot to draft blog posts, build comprehensive content calendars, and run performance audits at scale to speed up content operations
12
Gain expertise in AI-assisted content ideation, calendar automation, and systematic content audits to plan and refine campaigns
13
Master the human skills AI can’t replace—establishing brand voice, tone, and creative storytelling for authentic communication
14
Develop judgment to see where Copilot excels in structure and efficiency, and where human creativity is essential especially in brand storytelling and authentic messaging by spotting generic or repetitive AI copy that needs a human touch to bring the brand to life
1
Key Terminology
2
Social Media Platforms
3
The Benefits of Social Media Marketing
4
Social Media Metrics
5
Tools and Analysis
6
Use Copilot to schedule posts, draft engaging captions, and generate detailed engagement reports across multiple platforms
7
Build proficiency in AI-driven content scheduling, metrics reporting, and analytics automation
8
Strengthen human skills for authentic community engagement and relationship management
9
Master the distinction between AI’s data/automation strengths and the non-negotiable human expertise needed for complaints, sensitive replies, and emotionally charged interactions
10
Recognize when AI responses lack empathy and cultural awareness, which genuine community building requires
1
Community Techniques and Best Practice
2
Storytelling
3
Video Integration
4
Campaign Setup and Management
5
The SEO Landscape Today
6
SEO and Personalization
7
SEO and Localization
8
Role of Social Media in SEO
9
Search Engine Functioning
10
Keyword Analysis
11
On-page and Technical SEO
12
Off-page SEO
13
Algorithm Updates
14
Inbound Links
15
Use Copilot to suggest high-value keywords, draft optimized meta descriptions, and run comprehensive on-page SEO audits with technical precision
16
Master AI for keyword analysis, algorithm monitoring, and technical optimization tasks
17
Develop strategic skills to refine content storytelling and improve user experience (UX)
18
Build judgment to spot where Copilot excels in data-driven technical work vs. where human creativity drives success
19
Apply human expertise especially in link-building strategy and content development
20
Learn to detect irrelevant or low-quality AI-suggested links, ensuring a balance of technical excellence and compelling human storytelling in SEO
1
The Process of PPC
2
Campaign Setup
3
Campaign Management
4
Targeting in PPC
5
Smart Bidding & Strategies
6
Keyword Planner
7
Setting Up and Managing Extensions
8
Landing Pages and PPC
9
Audience Lists in PPC
10
Match Types in PPC
11
Conversion Tracking in PPC
12
PPC Reporting
13
Use Copilot to draft ad copy variations, optimize bidding strategies intelligently, and track CTR & conversions in real time
14
Build expertise with AI for keyword clustering, automated budget pacing, and comprehensive reporting
15
Master the human art of targeting precision and persuasive messaging
16
Develop judgment to see where AI excels in data optimization vs. where human creativity is critical.
17
Focus human input on crafting compelling ad copy that converts
18
Learn to spot AI-generated ads that lack emotional resonance and persuasive power, which are essential for superior performance
1
Key Concepts, Benefits, and Value
2
Key Advertising Platforms
3
YouTube Channel Setup
4
Video Best Practices
5
Ad Buying Mechanisms
6
Google Display Network Types
7
Targeting Types
8
Audience Targeting
9
Contextual Targeting
10
Ad Formats and Sizes
11
Responsive and Non-Responsive Ads
12
Cross-Channel Ad Linking
13
Remarketing
14
Bidding Strategies
15
Measurement and Optimization
16
Use Copilot to generate detailed ad performance reports, suggest intelligent audience targeting, and optimize remarketing segmentation
17
Master AI implementation for reporting, campaign optimization, and audience analysis
18
Develop creative expertise to design compelling visuals and craft engaging video storytelling
19
Leverage AI’s strengths in performance tracking and audience insights while keeping human creativity central to campaign success
20
Recognize when AI recommendations are generic or emotionally flat, especially in video creative design and storytelling, and refine them to convert viewers into customers
1
Key Concepts in Email Marketing
2
Frameworks for Email Marketing
3
Planning an Email Marketing Campaign
4
Email Writing and Design
5
Database Management
6
Tools and Tactics in Email Marketing
7
Creating Effective Email Marketing Campaigns
8
Gateway Pages and Data Capture
9
Sales Messaging and Positioning
10
Testing and Optimization
11
Marketing Automation
12
Use Copilot to personalize subject lines, intelligently segment lists, and automate sophisticated A/B testing workflows
13
Build expertise in AI-driven automation workflows, list segmentation, and optimization testing
14
Master the human craft of compelling messaging and authentic brand tone
15
Develop judgment to see where AI excels in personalization/efficiency and where over-automation backfires—especially when excessive personalization feels “spammy”
16
Learn to spot declining engagement metrics as signals to shift toward more human-centered messaging strategies
1
Design Principles and Website Copy
2
Mobile-First Design
3
SEO and UX
4
Best Practice in UX Design
5
UX and UI Design, Benefits, and Principles
6
A/B Testing
7
User Testing Panels
8
Optimization Factors
9
Monitoring and Evaluation Tools
10
Use Copilot to track UX issues, draft comprehensive A/B test summaries, analyze heatmaps, and suggest data-driven optimization opportunities
11
Build proficiency in AI-powered UX reporting and data insights to inform improvements
12
Develop design expertise to make final UX/UI decisions that align with brand guidelines and user needs
13
Master the distinction between AI’s strength in spotting optimization opportunities via data and the human judgment required for design choices
14
Recognize when AI suggestions ignore brand standards or miss intuitive user behavior, and apply human insight to create exceptional digital experiences
1
Web Analytics Fundamentals
2
Reporting Terminology
3
Account Setup
4
Campaign Types
5
Audience Acquisition
6
Settings and Filters
7
Goals, Funnels, and Trends
8
Linking GA with Other Tools
9
Events and Conversion Reports
10
Tracking Code Implementation
11
Multi-Channel Reporting
12
Custom Reporting
13
Use Copilot to automate dynamic dashboards, interpret complex trends, generate accurate forecasts, and create funnel reports with predictive analytics
14
Master AI for insight preparation and data visualization to speed analysis
15
Develop strategic skills to interpret business impact and link insights to organizational KPIs
16
Build judgment to see where AI excels in data processing and pattern recognition
17
Know where human interpretation is critical, especially in strategic analysis
18
Identify when AI reports feel disconnected from real business objectives
19
Ensure your analytics strategy converts insights into actionable business intelligence
1
Power of AI Tools
2
Digital Strategy Fundamentals
3
Strategy Components and Framework
4
Strategy Purpose
5
Strategy Research
6
Resource Mapping
7
Budget Planning
8
ROI and Success Metrics
9
Setting KPIs
10
Forecasting
11
Developing a Creative Strategy
12
Executing a Digital Marketing Strategy
13
Communicating a Digital Marketing Strategy
14
Use Copilot to build KPI dashboards, draft strategic reports, support budget modeling, and forecast market trends with data-driven precision
15
Gain expertise in AI-powered research automation and forecasting to accelerate planning
16
Master the human capability to set strategic direction and develop creative strategy
17
Distinguish AI’s analytical strength in trend identification from the human insight needed to finalize creative strategy
18
Recognize when AI outputs are generic or non-brand-specific, and refine them
19
Ensure your strategy blends data intelligence with creative vision and contextual understanding to drive market leadership
1
Identify 5–7 repetitive digital marketing tasks (SEO audits, reporting, segmentation).
2
Assign AI copilots to these workflows, keeping validation checkpoints.
3
Select 3 areas for AI copilots to maximize productivity.
4
Identify 2 areas requiring manual human control (creative/strategic).
5
Draft roadmap with metrics for implementation.
6
Quantify productivity improvements via AI copilots.
7
Assess risks of over-reliance on automation.
8
Create governance framework balancing automation with oversight.
9
Individual: Strategic AI-integrated workflow plan.
10
Group: Collaborative workflow mapping and presentation.
Meet your Trainer
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
Meet your Trainer
Ms. Thavi
Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.
Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.
Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.
Core Competencies:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Performance Marketing
- Digital Marketing
- Analytics
- Heat maps
- CRO
- SEM
- A/B Testing
- Media Planning & Budgeting
- Entrepreneurship
Professional Qualifications:
- City Chair for Brand Creation & Marketing G100: Mission Million
- Founder, True North Marketing
- Member, Dubai Business Women Council (DBWC)
- Consulting Specialist in Performance Marketing & Social Media
- Certified Paid Social Specialist (Top 3% Uplers)
- Head of Marketing, The CAD Co.
- Senior Executive, Social Media Marketing, Blob Media LLP
- Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
- Advanced Performance Marketing Mentorship Program – Growth School
- Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
- The Fundamentals of Digital Marketing – Google Digital Garage
- Social Media Marketing – HubSpot Academy
- Performance Marketing – Advanced Course, Young Urban Project
Meet your Trainer
Melroy
With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.
Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.
At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.
Core Competencies
- Search Engine Optimisation (SEO) & Google Ranking Strategy
- Google Ads / PPC Campaigns (Search, Display, Video)
- Web & E-commerce Analytics (GA4, Conversion Funnels)
- Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
- Email Marketing & Automation
- Landing Page Optimisation & UX for Conversions
- Digital Strategy Consulting
- Website Content & Conversion Rate Optimisation Strategy
- Programmatic Advertising & Media Buying
- Retail & E-commerce Marketing (Shopify, WooCommerce)
Professional Qualification
- FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
- Head of Marketing Communications – Tavola Trading, Dubai, UAE
- General Manager, Marketing Services – Booksplus, Dubai, UAE
- Business Head, E-city Entertainment – Essel Group, India
- Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
- General Manager, Marketing Services – India Book Distributors Ltd., India
- Manager, Corporate Communications – India Book Distributors Ltd., India
- Copywriter – Roots Communications Pvt. Ltd., India
Learning Outcomes
After completing this course, you will acquire the skills and knowledge to
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
The Digital Marketing Course in Oman is designed to help learners master modern online marketing strategies, tools and platforms. It covers key areas like SEO, social media marketing, content creation, email marketing, PPC advertising and analytics.
The course also integrates Automation Sandbox features and AI tools like Microsoft Copilot to streamline campaign planning and automate repetitive tasks. It is ideal for beginners and professionals looking to build strong digital marketing skills aligned with industry demands in Oman.
The kind of job opportunities you can expect after completing the Digital Marketing Course in Oman are as follows:
1) SEO Specialist
2) Certified Google Ads Expert
3) Lead Generation Expert
4) Content Marketing Strategist
5) Digital Marketing Manager
6) Social Media Marketing Specialist
AI tools such as Copilot simplify reporting by gathering insights from multiple platforms and highlighting patterns. This include:
1. Auto-generated dashboards
2. Trend identification
3. Anomaly detection
4. Campaign improvement recommendations
Yes. You learn how to integrate AI decision-making into your marketing plans. The course teaches you when to rely on automation and when to apply manual expertise.
By combining strategic thinking with AI support, you develop the ability to design scalable and efficient digital marketing campaigns.
Yes. You practise segmentation using AI models inside the Automation Sandbox. This includes the following:
1. Behaviour-based clustering
2. Interest-driven groups
3. Purchase-intent prediction
4. Lookalike modelling
AI tools guide you in spotting optimization gaps, evaluating underperforming assets and proposing solutions. You learn to interpret AI-generated insights while maintaining strategic control.
This dual approach ensures you are not just using AI tools, but effectively managing it to improve campaign success across channels
Learners Point offers 3 types of classes for Digital Marketing Course in Oman. Students can choose between one of the following:
1) One-on-one training sessions
2) Instructor-led classroom-based group coaching
3) High-quality live and interactive online sessions
At Learners Point, if a participant doesn’t wish to proceed with the Digital Marketing Course in Oman after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.
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