Complete Digital Marketing Course in Saudi Arabia
Digital Marketing fundamentals and strategic framework
75 hours of comprehensive training
Hands-on projects & industry certifications
Advanced marketing capabilities through applied AI integration
Coached by experienced Digital Marketing experts
Flexible learning options with easy instalments
4.6/54769 EnrolledEnrolled Learners
4.6/54769 EnrolledEnrolled Learners
Overview
We impart lessons that help you to:
- Strengthen website visibility through SEO, AEO, and GEO strategies for organic growth and discoverability
- Generate qualified traffic using paid search and social media advertising campaigns
- Plan, monitor, and optimise high-performing social media campaigns
- Use generative AI for content, creatives, and audience outreach
- Improve landing page results through conversion rate optimisation (CRO) techniques
- Build automated marketing workflows for campaign execution, tracking, and performance reporting
Upcoming sessions
Curriculum
1
Digital funnel and the role of paid and organic media
2
GCC digital landscape overview
3
KPI framework (CPC, CPM, CPA, ROAS)
4
Campaign objective-setting
5
GCC regulatory environment (UAE NMA Advertiser Permit, KSA GAMR “Mawthooq” licence, PDPL data-consent basics)
6
Account structure planning
AI Integration
- Draft a campaign brief and compliance checklist with ChatGPT
1
Account/campaign structure
2
Bilingual keyword research and match types
3
Search ad creation and Quality Score
4
Performance Max setup
5
Merchant Center feed setup for Shopping
6
Smart bidding strategies
7
Conversion tracking basics
AI Integration
- Generate keyword lists and ad copy variants
1
Ads Manager architecture
2
Audience building & lookalikes (PDPL-aware)
3
Creative formats (Reels, Stories, carousel, catalog)
4
Budget & bid strategy
5
GCC disclosure rules for boosted/influencer content
AI Integration
- Generate ad creative variants and audience segment suggestions
1
GA4 account/property setup
2
Event-based tracking model
3
GTM tags, triggers, variables
4
Conversion event configuration
5
Cross-platform attribution basics
AI Integration
- Interpret GA4 reports and flag anomalies with AI
1
AI-driven bidding and optimisation using Performance Max and Advantage+
2
AI creative generation for advertisements
3
Predictive audience targeting
4
Responsible use of AI on GCC consumer data
AI Integration
- Generate and test AI advertising creative variants
1
Landing page audit
2
Heatmaps and session recordings
3
A/B testing methodology
4
Funnel drop-off analysis
5
CRO hypothesis framework
AI Integration
- Generate A/B testing hypotheses from behavioural data
1
Automation workflow design
2
Connecting marketing tools via Zapier/Make
3
Trigger-based campaigns
4
Reducing manual reporting work
AI Integration
- Design an automation flow combining AI content generation with distribution
1
E-commerce funnel fundamentals and KPIs, including AOV, cart abandonment, and repeat purchase rate
2
Setting up a free storefront in Square Online for practice campaigns
3
Product feed and Shopping integration via Merchant Center
4
Dynamic retargeting ads via Meta Commerce Manager
5
GCC seasonal campaign planning for Ramadan, Eid, and White Friday
6
WooCommerce as a free self-hosted alternative, with hosting costs applying when self-hosted
AI Integration
- Case Study: GCC seasonal e-commerce campaign for White Friday
1
TikTok Ads Manager basics
2
Spark Ads
3
Creative norms for GCC TikTok audiences
AI Integration
- Case Study: GCC TikTok campaign benchmark
1
GCC creator & content compliance recap (UAE NMA Influencer/Advertiser Permit, KSA GAMR "Mawthooq", disclosure rules)
2
Content pillars & editorial calendar design
3
Persona & journey mapping
4
GCC cultural calendar (Ramadan, Eid, National Days)
5
Content governance workflow in Notion
1
Search intent & bilingual keyword research, incl. topic clustering
2
On-page & technical SEO fundamentals
3
AEO/GEO fundamentals—optimizing content for AI answer engines and AI Overviews, structured data for AI discoverability, checking brand visibility in ChatGPT/Perplexity/AI search results
4
Local SEO for GCC businesses
5
Competitor content gap analysis
1
AI-assisted ideation and drafting
2
Brand-voice-consistent prompting
3
Repurposing one asset into multiple formats
4
AI content disclosure norms in GCC markets
5
Quality control and fact-checking of AI output
AI Integration
- Case Study: AI-scaled content production
1
Headline and hook writing
2
Storytelling frameworks, including StoryBrand and AIDA
3
Bilingual copy adaptation rather than direct translation
4
CTA writing
5
Brand narrative development
AI Integration
- Case Study: GCC brand narrative case
Participants take on the role of a digital marketing manager launching and scaling a product — including an e-commerce storefront — in a competitive GCC market. In Section A, they build and optimize the paid launch: budget allocation, platform mix, e-commerce feed and retargeting setup, bidding, and real-time optimization across Google, Meta, and TikTok.
In Section B, they build the organic layer on top of it: SEO, AEO/GEO, content calendar, AI-assisted production, and performance reporting — responding to evolving data and stakeholder expectations across both halve
Meet your Trainer
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
Meet your Trainer
Ms. Thavi
Ms. Thavi is a top-tier performance marketing expert, recognized globally as part of the top 3% of marketers. She brings her expertise to Learners Point Academy, delivering high-impact training in digital marketing, social media marketing, and e-commerce.
Ms. Thavi is the founder of a mar-tech company and a certified Google Ads and Facebook Ads expert. She offers practical insights drawn from years of experience. With accolades including the 25 Under 25 Award by Entrepreneurs Today and the Iconic Women Creating a Better World for All by the Women Economic Forum, she ensures learners are prepared for the competitive world of digital marketing.
Ms. Thavi’s teaching style is hands-on and results-driven, focusing on real-world applications like performance marketing, media planning, and conversion rate optimization (CRO). Her approach helps learners quickly become proficient, empowering them to implement successful marketing strategies in today’s digital landscape.
Core Competencies:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Performance Marketing
- Digital Marketing
- Analytics
- Heat maps
- CRO
- SEM
- A/B Testing
- Media Planning & Budgeting
- Entrepreneurship
Professional Qualifications:
- City Chair for Brand Creation & Marketing G100: Mission Million
- Founder, True North Marketing
- Member, Dubai Business Women Council (DBWC)
- Consulting Specialist in Performance Marketing & Social Media
- Certified Paid Social Specialist (Top 3% Uplers)
- Head of Marketing, The CAD Co.
- Senior Executive, Social Media Marketing, Blob Media LLP
- Digital Marketing Executive, School of Digital Marketing -Social Media and Operations Intern, Bozorr
- Advanced Performance Marketing Mentorship Program – Growth School
- Advanced Digital Marketing Diploma (ADMD), Soft pro DMTI
- The Fundamentals of Digital Marketing – Google Digital Garage
- Social Media Marketing – HubSpot Academy
- Performance Marketing – Advanced Course, Young Urban Project
Meet your Trainer
Melroy
With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.
Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.
At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.
Core Competencies
- Search Engine Optimisation (SEO) & Google Ranking Strategy
- Google Ads / PPC Campaigns (Search, Display, Video)
- Web & E-commerce Analytics (GA4, Conversion Funnels)
- Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
- Email Marketing & Automation
- Landing Page Optimisation & UX for Conversions
- Digital Strategy Consulting
- Website Content & Conversion Rate Optimisation Strategy
- Programmatic Advertising & Media Buying
- Retail & E-commerce Marketing (Shopify, WooCommerce)
Professional Qualification
- FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
- Head of Marketing Communications – Tavola Trading, Dubai, UAE
- General Manager, Marketing Services – Booksplus, Dubai, UAE
- Business Head, E-city Entertainment – Essel Group, India
- Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
- General Manager, Marketing Services – India Book Distributors Ltd., India
- Manager, Corporate Communications – India Book Distributors Ltd., India
- Copywriter – Roots Communications Pvt. Ltd., India
Learning Outcomes
Upon course completion, you will develop a robust skill set to:
1
Set up GA4 and Google Tag Manager for accurate performance tracking
2
Use SEO, AEO, and GEO to improve digital discoverability
3
Plan, manage, and optimise digital campaigns across Google Ads and Meta platforms
4
Create and maintain e-commerce feeds for shopping platforms
5
Apply UAE and Saudi digital advertising regulations and consent management requirements
6
Produce persuasive copy and stories for multi-channel campaigns
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
Our Digital Marketing Course in Saudi Arabia covers essential skills like SEO, social media marketing, email marketing, PPC with Google Ads, website optimisation, Google Analytics, and digital marketing strategy. Through hands-on exercises, it equips you to use these abilities and become an expert in this domain.
Our course in Saudi Arabia encompasses strategic planning, execution, and measurement across diverse digital channels, including Display Ads, Search Ads, Social Media, SEO and Email Marketing. The Complete Digital Marketing (CDM) certification program covers a wide range of essential topics, including:
- Marketing fundamentals and core digital marketing concepts
- Search Engine Optimisation (SEO) and content strategy
- Pay-Per-Click (PPC) advertising and Google Ads management
- Social media marketing across major platforms like Facebook, Instagram, and LinkedIn
- Email marketing campaigns and automation strategies
- Web analytics using Google Analytics and GA4
- Website optimization and user experience design
- AI-driven marketing using tools
- Marketing automation workflows
Prompt engineering in digital marketing works by creating specific and well-structured inputs which are called as prompts. This guides AI tools like chatbots to deliver relevant and high-quality outputs.
The AI tools serve as your digital assistant throughout the course. It helps you analyse trends, generate content, summarise insights and visualise performance data.
You will see how automation tools can streamline your workflow, letting you focus on creative strategy and decision-making. Learning to collaborate with them will make you more adaptable in modern marketing environments.
This course gives marketing professionals a worldwide advantage, empowering them to excel with comprehensive marketing strategies. It guarantees immediate revenue growth in the ever-changing digital environment.
Additionally, you gain expertise in SEO, Social Media Marketing and Google tools. Learn to develop effective marketing strategies and understand global market challenges.
After completing this course, learners can opt for lucrative job roles in various industries. Here are some of the notable job opportunities available in Saudi Arabia:
- Digital Marketing Manager
- SEO Specialist
- Email Marketer
- Social Media Manager
- Content Strategist
Yes. Our certification program offers professionals the flexibility they require to balance their studies and work responsibilities. We also offer this training in a number of places worldwide to help students obtain this certification.
AI can enhance the efficiency and effectiveness of digital marketing by automating tasks, personalising experiences, and improving decision-making. This course will teach you how to use AI tools to optimise your campaigns.
Some of the benefits are mentioned below:
1. AI personalises content and ads based on customer preferences
2. Automates repetitive tasks like campaign management and reporting
3. Analyses data to predict consumer behavior and optimize targeting
4. Improves targeting accuracy, ensuring relevant content reaches the right audience
5. You will learn to use AI for content creation, data analysis, and customer segmentation
The CDM course at Learners Point is tailored to address the local market dynamics and consumer behaviours. This helps our learners to get relevant insights and strategies for success in the Saudi Arabian market.
Enrolling in a Digital Marketing Courses can be an excellent option for professionals looking to transition into the field of digital marketing. It offers flexible learning opportunities and relevant skill development.
Yes, individuals enrolling in the Digital Marketing Course in Saudi Arabia will learn how to measure the success of digital campaigns. They will understand about key performance indicators (KPIs), data analysis techniques and tools like Google Analytics to track and optimise digital campaign performance.
Yes, our training in Saudi Arabia covers social media advertising concepts. This makes individuals master the various social media platforms and know how to create and optimise ads on platforms like Facebook, Instagram and LinkedIn and reach target audiences.
SEO or Search Engine Optimisation has a very important role in digital marketing. It helps in website visibility in search engine results and ranking the pages on top, which helps in driving organic traffic and business to the organisations. Professionals will have a solid grasp of SEO after attending our courses.
Digital marketing helps organisations in Saudi Arabia expand their reach beyond local markets. Platforms such as social media, search engines, and email make it easier to connect with audiences worldwide. By using strategies like SEO, paid advertising, and content marketing, brands can attract international customers with focused campaigns.
This Digital Marketing course will show you how to design global marketing strategies and adapt content for different audiences. You will also learn to track performance across regions. These skills will enable Saudi enterprises to build a stronger presence and grow with confidence on the global stage.
Choosing Learners Point equips you with industry-relevant skills to master the modern marketing landscape. Our core USPs include:
- Recognized Certifications: Earn globally recognized, CPD-certified and KHDA-approved credentials.
- Applied AI Integration: Master AI tools for automation, analytics, and content creation through our exclusive "Automation Sandbox."
- Fortune 500 Experts: Learn directly from top-tier global performance marketers with vast real-world expertise.
- Comprehensive 36-Hour Training: Deep dive into advanced SEO, PPC, social media, and email marketing campaigns.
- Career Enablement: Fast-track your job search with AI-powered mock interviews and professional resume-building services.
- Unlimited Class Access: Enjoy flexible, continuous learning with unlimited access to live, instructor-led sessions.
- Project-Based Learning: Gain practical, hands-on experience by working on real-world projects and data-driven marketing case studies.
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- Learn more about courses
- Understand about our methodology
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