Complete Digital Marketing

Digital Marketing Course Certification

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Tips & Opportunities

  • We help you understand Digital marketing scope in depth to facilitate making the right choice.
  • You get lifetime access to our online learning resources.
  • You get connected with our Alumni network & expert instructors.
  • The reality based assignments can be added to your experience lists.
  • We help you with finding the right career opportunities by connecting with recruiters.

Course Module

  • Segmentation, Targeting and Positioning (STP)
  • 3C's - Customer, Content & Channels,
  • Goals, Funnel,
  • Customer Persona, & User Journey,
  • Key Performance Indicators (KPI)
  • Customer Acquisition Cost (CAC)  and Customer Lifetime Value (CLV)
  • Channels mapping
  • Unique Selling Proposition

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Grouping, Content planning, Content Type,
  • Google Keyword Planner Tool
  • Copywriting Best Practices
  • Advertising Best Practices

  • Lead Magnet,
  • Nudges, Optimisation tactics, UX, UI
  • Conversion Optimization
  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Landing Page User Flow
  • Conversion Optimization Patterns for Engaging website Visitors
  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

  • Key analytics concepts
  •             Goal set up
  •             Account set up, code and profiles
  •             Goal configuration and funnels
  •             Dashboard
  •             Audience
  •             Acquisitions
  •             Technology
  •             Advertising
  •             AdWords campaigns
  •             Traffic sources
  •             Scheduling and delivery
  •             Bounce rate
  •             Site speed
  •             Site search
  •             Events
  •             Conversions
  •             Ecommerce
  •             Reporting
  •             Real time reporting
  •             Intelligence reporting
  •             Customised reporting
  •             Rules and guidelines

  • Indexing & Crawling Basics
  • Optimizing Crawl Budget,Anatomy of a Search Result (Search Snippet), On-page SEO
  • HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
  • Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
  • Mobile SEO
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs
  • Off-page SEO
  • Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
  • Local SEO
  • What is Local SEO
  • Google My Business
  • Local Pages on your website
  • Local Listings/Citations
  • Google Search console, Tags, Google My Business

  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
  • Ad Formats
  • Ad Text Policies
  • Ad Text Best Practices
  • DKI
  • Ad Extensions
  • Keyword Research
  • Tools – Keyword Planner & Estimator
  • Keyword Match types
  • Keyword Strategies
  • Landing Page
  • Bidding and Budget
  • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

  • Creation of Google Display Network
  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns
  • Mobile Ad Campaigns
  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo
  • Shopping Campaigns – Introduction
  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns
  • YouTube Marketing – Introduction & Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

 

  • Key social media concepts
  •             Social media goals
  •             Setting goals and priorities
  •             Implementing social
  •             New social challenges
  •             Listening first
  •             The quality scale
  •             Landing pages
  •             Facebook promotions, offers and events
  •             Promote an event
  •             Event follow up
  •             Facebook places, advertising and sponsored stories
  •             Goals and targeting
  •             Scheduling and delivery
  •             Apps and plugins
  •             Facebook groups and page insights
  •             LinkedIn groups, job search, and advertising
  •             Promoted tweets
  •             Promoted Twitter accounts
  •             KPI measures
  •             Analytics
  •             Third party apps
  •             Reporting

Tracking Pixels

  • The importance of tracking pixels
  • Facebook Pixel Implementation
  • Twitter Pixel Implementation
  • LinkedIn Pixel Implementation
  • Pixel Debugging & Best Practices

Marketing Funnels 

  • Starting with the objective in mind
  • Understanding how different social media channels can fit as part of the overall marketing mix

Account Structure & Ad Types

  • Best practice recommendations and guidance on structuring social media campaigns
  • Ad objective exploration / examples / best practices
  • Insights into ad formats across Facebook, Twitter, and LinkedIn
  • What works what doesn’t
  • The importance of matching these to the objective in mind
  • How to expand your audiences and grow your campaigns
  • 6 top audiences all attendees should build
  • Review of existing account structure for attendees and recommendations on how to improve

Audience Research & Development

  • Insight into best practices for audience development
  • Sources to gather audience insights
  • Sequential advertising – what it is and how you can set it up
  • Different available audiences and best practices for use on Facebook
  • Different available audiences and best practices for use on Twitter
  • Different available audiences and best practices for use on LinkedIn
  • Hands-on audience development session, working on your business or client campaigns specifically

Campaign Setup + Optimisation

  • Best practice recommendations on account naming structure taxonomy
  • Split-testing using dynamic creative
  • Reaching broader international audiences using dynamic language optimisation
  • Budget optimisation best practices
  • Budget allocation for social campaigns

 

  • Developing your mobile marketing strategy
  •             Study the competitive Landscape
  • Getting started App store optimization
  • App store category and keywords
  • Icons, Screenshots and Video
  • Organic Reviews and feedback
  • Google Play vs IOS
  • Mobile Web vs App
  • User Acquisition
  • Vertical Marketplace Listing & Optimization

 

  • Key email marketing concepts
  •             Campaign process
  •             Online data capture
  •             Offline data capture
  •             Segmentation
  •             Email design
  •             User behavior
  •             User characteristics
  •             Email copy
  •             Email structure
  •             Email delivery
  •             Email systems
  •             Filtering
  •             Scheduling
  •             Measurement
  •             Key terms and metrics
  •             Split testing
  •             Rules and guidelines

  • Personal and Conversational.
  • Reasons: Surpassed Social Media Usage. Less downloads.
  • Channels: Whatsapp, Messenger, Google My Business Message, Instagram Direct, Website Chatbot, Apple Chat
  • Use Cases
  • Conversational Engagement Promotional Tactics

In this module students are given a project as a final task in their course.

Learning Approch

  • Designed with a focus on real world relevance
  • Real-world case studies
  • Hands-on Assignments
  • Individualized Instructor
  • Career Guidance
Program
Dates

Certification (LP Certificate)

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Certification (CPD)

Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance. 

Certification (KHDA)

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Expert Instructors & Teaching Methods

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Expert Instructors & Teaching Methods

Our trainers and instructors are highly experienced individuals in the field of digital marketing. They offer the best learning experience by engaging students with real-time assignments. The learning approach encourages all students to participate in the class and clear all doubts. Our instructors are available throughout office hours to provide support in learning, offering tips and advice whenever needed. With their expertise and guidance you can gain confidence in all aspects of the course. The live instructor classes are extremely interactive where the instructor will lead you through the course material. You can converse with the instructor through chat, voice messages and even share your screen for further assistance. You can also interact with other students and hear their conversation with the instructor in the group sessions. The self-paced e-learning course is a great option for students who don’t have enough time to attend regular classes. Through our in-depth, easy to understand videos you can learn at your own time without hassle of time commitments. The instructors are available to answer your queries during the e-learning phase.

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Expert Instructors & Teaching Methods

Learners Experience

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Jithin Jacob :Senior analyst

I had to visit Dubai in between my semester breaks from Dublin. I was looking for a digital marketing course while I was in and came across Learner's Point. I was amazed by the experience. The 24 hour CPD certification course in Digital media marketing was very informative and I enjoyed it. Anyone who's looking to add more experience to their education with the help of best in class tutors, this is the place for it!

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Rana Greiche :Student

It was such a pleasure to deal with a professional teacher, I've learned so much & I found my teacher so generous! Giving me advice on my work & helping me using what I have learned at the learning Point Training Institute for my work, there was homework as well as revision on everything that was done in previous sessions. Due to the virus's current situation, everything was managed perfectly. In a week we could resume the courses online with great scheduling and presentation as if I was at the institute. Considering an online course. I definitely suggest that center.

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Jithin Jacob :Senior analyst

I had to visit Dubai in between my semester breaks from Dublin. I was looking for a digital marketing course while I was in and came across Learner's Point. I was amazed by the experience. The 24 hour CPD certification course in Digital media marketing was very informative and I enjoyed it. Anyone who's looking to add more experience to their education with the help of best in class tutors, this is the place for it!

img
Rana Greiche :Student

It was such a pleasure to deal with a professional teacher, I've learned so much & I found my teacher so generous! Giving me advice on my work & helping me using what I have learned at the learning Point Training Institute for my work, there was homework as well as revision on everything that was done in previous sessions. Due to the virus's current situation, everything was managed perfectly. In a week we could resume the courses online with great scheduling and presentation as if I was at the institute. Considering an online course. I definitely suggest that center.

Frequently Asked Questions

Marketing of products and services on the internet through digital technologies is referred to as Digital marketing. This form of marketing involves digital platforms like blogs, apps, websites and mobile applications

This comprehensive digital market course is for anyone and everyone interested in acquiring digital marketing skills. You can be a senior marketing professional, a small business owner or a student interest in digital marketing as a career option. We also recommend web developers, content writers, bloggers and mass communication professionals to join a digital marketing course and learn about digital marketing.

Digital marketing offers a lot of career opportunities like Social Media Marketer, Content Developer, Professional Blogger, Website Designer, Campaign Manager, Digital Brand Manager, SEO specialist and Business Analytics Specialist. There can be more specialised roles in the field of digital marketing pertaining to a specialised skill or area of marketing like Email marketing expert and Mobile Marketing expert,.

Upon completion of the course, you will be armed with the skills to form strategic campaigns for various digital marketing channels, analyse data, maintain budgets and optimise customer retention. You have lifetime access to the online resources for learning.

Yes, at the end of the course a digital certificate will be given to all attendees. This certificate can be published online for job search and skills addition to profile on LinkedIn. Yes, at the end of the course a digital certificate will be given to all attendees. This certificate can be published online for job search and skills addition to profile on LinkedIn.

Our digital marketing course prices are listed on our website and the payment can be made online through credit cards.

Yes! Our digital marketing course will help you understand the concepts, tools and rules of email marketing. We have an entire module dedicated to email marketing and customer retention. The social media marketing module will cover other marketing platforms like Facebook, Twitter, Instagram and LinkedIn.

Digital marketing is a vast subject and is always changing. Therefore, to make successful career one needs to learn from the experts. Attending a course from a reputed institute and holding a certificate of completion is the first step. Once you are in the field, stay updated of latest trends, meet with fellow digital marketing professionals, create an online presence, use your creativity with designs and have in-depth knowledge of analytics.