Customer Relationship Management Course
KHDA approved training & certification
24 hours of intensive learning program led by industry professionals
Course modules on based on latest CRM practices
Receive a completion certificate
Flexible & convenient payment options
4.5/54.5/5Overview
Skills we aim to impart
- Learn strategies for different customer types like B2B & B2C CRM
- Measure & Improve Customer Value by tracking CLV and optimising services
- Understand how to use customer feedback to innovate and ‘Stay Ahead of the Competition’
- Implement strategies for long-term customer relationships
- Overall career mentorship to excel in customer management landscape in Dubai
Upcoming sessions
Curriculum
- •The key role of the Customer Relationship Manager (CRM) in Developing a competitive edge
- •Understanding the differences between Business-To-Business (B2B) Customer Relationship Management, and Business-To-Consumer (B2C) Customer Relationship Management
- •Identifying barriers to providing exceptional customer service
- •Understanding why the happy ‘Internal Customer’ is more motivated to provide exceptional ‘External Customer’ service
- •Identifying the ‘Perception Points’ of your organization
- •Detailed analysis of your ‘Perception Points’
- •Understanding your customers’ changing needs
- •The key steps of Customer Service
- •Calculating Customer Lifetime Value (CLV)
- •Changing Times – the impact of technology on CRM
- •Understanding different Customer Feedback Mechanisms
- •Creating a CRM dashboard – ‘What Gets Measured Can Be Improved!’
- •Dealing with Queries, Questions, and Complaints
- •Handling unreasonable requests effectively
- •Creating an exceptional service recovery mechanism for enhancing customer retention
- •Using Customer Feedback to innovate and ‘Stay Ahead of the Competition’
- •The best practices in CRM – learning from highly relevant case studies
- •How to create ‘Long-Term Loyal Customers’
Meet your Trainer
Tatek Abayneh Mebratu
Mr. Tatek is a Certified Trainer and Executive Coach with over 20 years of experience in the MENA region. He specializes in Leadership Development, Behavioral Training, and Talent Management, with deep expertise in Human Capital development.
With a career spanning over 15 years in training and consulting, Mr. Tatek has worked with senior executives and corporate teams to enhance business performance and employee engagement.
He holds a Bachelor of Arts in Public Administration and Development Management and has delivered training programs across all management levels. His work with KHDA and CPD further highlights his credibility in the field. Tatek has also held roles in the banking, consultancy, and learning and development sectors, including positions at Western Union and Quantum Consultancy. Currently, he serves as a Senior Corporate Training Manager at Learners Point Academy, Dubai.
Core Competencies:
- Strategising on training framework spanning need analysis, mapping training requirements, and delivery to develop an efficient workforce and motivated employees for maximum productivity in fast-growing organisations
- Measuring training effectiveness
- Create training policies, procedures, and metrics and ensure their alignment with organisational goals
- Innovative training and coaching techniques and delivery style
- Conducting TNA using the Stop/Start & Continue methods
Professional Qualifications:
- Certified Trainer (CPD) with expertise in Leadership Development, Behavioral Training, and Talent Management
- Certified in Coaching Skills for Leaders and Managers, Marketing and Communication, and Corporate and Strategic Communication Skills for Managers
- Certified in Investigative Journalism
- Master of Business Administration (MBA) in Marketing and Sales from Amity University
- Bachelor of Arts in Public Administration and Development Management from Alpha University College
- Over 20 years of experience in the MENA region, specializing in Human Capital development and corporate training
- Extensive experience in training programs across all management levels, including work with KHDA and CPD
- Proven track record in leadership roles within banking, consultancy, and learning and development sectors, including positions at Western Union and Quantum Consultancy
- Currently serving as Senior Corporate Training Manager at Learners Point Academy, Dubai
Learning Outcomes
When training is completed, you will master the following:
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
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Frequently asked questions
Our CRM course aims to give professionals the information and abilities they need to establish and preserve enduring bonds with customers. It covers topics like important methods, resources, and methods for efficiently handling consumer connections in order to increase client loyalty and satisfaction.
This Customer Relationship Management training helps you to develop your competency in CRM principles and practices. In this course, you explore the ins and outs of customer relationship processes and various techniques involved in the process. You can develop an understanding of the tools, techniques, terms, and benefits of CRM and gain mastery of the ways to implement them in real-life situations.
As every aspect of an organization considers customer satisfaction a crucial part of their business growth, customer service as an industry has emerged as one of the fastest-growing sectors over the decade. Due to the economic advancements in the nation, Dubai is attracting aspiring professionals. These growing trends contribute to the creation of new opportunities that are ever more critical raising the demand and competition for top talent in Dubai.
There aren’t any specific entry requirements for enrolling in this Customer Relationship Management certification training in Dubai. However, a minimum professional working experience will be an added advantage.
This is one of the best Client Relationship Management Courses in Dubai and is best suited for professionals interested in accelerating their learning curve in the field of customer relations by enhancing their skills and knowledge.
Dubai has abundant job opportunities for individuals who have a certification in Customer Relationship Management:
- CRM Specialist
- Sales Representative
- Customer Success Manager
- Marketing Specialist
- Business Analyst (CRM)
- Technical Support Specialist (CRM Systems)
- And many more …
The customer service field is a good career choice. Getting a customer relationship management certification can lead you down a variety of job roles in different industries that are in demand and rewarding. With a considerably higher projected job growth rate between 2020 and 2030, customer relationship management is a high-growth career field.
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