Customer Relationship Management Course

The Customer Relationship Management training is designed to equip professionals with a sound foundation of CRM concepts and best practices. This immersive Relationship Manager course highlights different aspects of customer management and innovation, enabling participants to build essential domain experience in creating relationships with potential customers. In today’s business landscape, where customers and their words are highly essential for the sustainability of a business, this Client Relationship Management training imparts industry-ready skills to delegates and help them with achieving their career goals.

Accredited By

  • 24 Hours Training
  • Online / Classroom / Onsite
  • 23 Jul, 2023 / 23 Aug, 2023
  • Additional Program Dates
  • 100K+ Happy Students

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What is this Customer Relationship Management course all about?

The Customer Relationship Management course introduces professionals to foundational concepts of CRM that they can implement for the long-term profitability of their organizations. The Customer Relationship Management course outline covers CRM concepts. Through theoretical and practical sessions, this comprehensive Customer Relationship training offers a thorough understanding of the tools and techniques used by industry experts to engage customers and maximise opportunities.

Why is getting trained in Customer Relationship Management important?

Customer Relationship Management training helps professionals to develop their competency in CRM principles and practices. In this Relationship Manager course, participants explore the ins and outs of customer relationship processes and various techniques involved in the process. Participants can develop an understanding of the tools, techniques, terms and benefits of CRM and gain mastery of the ways to implement them in real-life situations.

Why do companies hire professionals with  Customer Relationship Management certification?

Customer relationship management plays a crucial role in businesses. Companies hire certified customer service professionals with demonstrated knowledge and skills in customer relationships. These professionals are more proactive in focusing efforts and resources to create unsurpassable levels of customer retention. They help businesses in attaining better relationships with their customers enabling companies to efficiently conduct business and generate revenue.

Industry Trends

Customer relationship management plays an important role in a company's success owing to the benefits they bring to businesses. Customer Relationship training comes with its own set of merits and opportunities in the market. Let us see how.

Market trends

The demand for customer relationship professionals is on the rise. Robert Half’s 2022 Salary Guide lists customer management among the hottest jobs in administrative and customer support which makes skilled professionals on hot seats. According to the U. S Bureau of Labor Statistics, the employment of customer relations management professionals is projected to grow 5% from 2020 to 2030 bringing about 361,700 openings each year.

Salary Trends

Today, a career in the customer service field is extremely rewarding as effective customer relationship management is crucial in nearly every industry. Certifications in the customer relationship management field bring a plethora of job opportunities and impressive salary packages. As per the data from, a Customer Service Representative in the United Arab Emirates typically earns around 7,260 AED per month. This can go up to AED 11,000 depending upon ones’ experience in the field.

Demand & Opportunities

Customer relationship management is becoming the backbone of businesses and is a large and quickly-growing field. With the right skillset, professionals can attract a myriad of opportunities. The Customer Relationship Management certification gives an assurance of the necessary competency in related roles, thus making these opportunities easier to avail.

A few of the most-sought customer relations jobs available in the Dubai region (as observed in popular Dubai job portals) follow:

  1. Relationship Managers build strong relationships with customers and business clients
  2. Regional Managers oversee several separate stores, offices or business branches within organizations
  3. Brand Managers are responsible for creating and implementing marketing and communication activities for a brand
  4. Client Managers engage in day-to-day communications with customers in an organization
  5. Client Relations Managers are responsible for building relationships with key employees among customers

Course Outcome

Successful completion of the Customer Relationship Management course will help you to:

  • Gain a sound foundation of CRM concepts and best practices
  • Explore the ins and outs of customer relationship processes
  • Describe managing customer perception
  • Understand different components of a CRM plan
  • Develop and implement customer relationship management strategies

Course Module

  • The key role of the Customer Relationship Manager (CRM) in Developing a competitive edge
  • Understanding the differences between Business-To-Business (B2B) Customer Relationship Management, and Business-To-Consumer (B2C) Customer Relationship Management
  • Identifying barriers to providing exceptional customer service
  • Understanding why the happy ‘Internal Customer’ is more motivated to provide exceptional ‘External Customer’ service
  • Identifying the ‘Perception Points’ of your organization
  • Detailed analysis of your ‘Perception Points’
  • Understanding your customers’ changing needs
  • The key steps of Customer Service
  • Calculating Customer Lifetime Value (CLV)
  • Changing Times – the impact of technology on CRM
  • Understanding different Customer Feedback Mechanisms
  • Creating a CRM dashboard – ‘What Gets Measured Can Be Improved!’
  • Dealing with Queries, Questions, and Complaints
  • Handling unreasonable requests effectively
  • Creating an exceptional service recovery mechanism for enhancing customer retention
  • Using Customer Feedback to innovate and ‘Stay Ahead of the Competition’
  • The best practices in CRM – learning from highly relevant case studies
  • How to create ‘Long-Term Loyal Customers’

Program Dates

Expert Instructors & Teaching Methods

Mr. Tatek is a Certified Trainer and Executive Coach who has worked on multiple assignments including Leadership Development, Behavioral Training and Talent Management, with deep domain expertise in developing Human Capital. He is a T&D expert with over 15 years of comprehensive experience in consulting with leaders and decision-makers to improve business effectiveness and engage employees. Tatek, who brings about 20 years of relevant experience in the MENA region is a real people person passionate about using his strength and knowledge to train and help professionals grow. Mr Tatek’s experience in the banking, management & consultancy, and the learning & development industry has helped him make a mark for himself in the L&D field. He regularly works with senior executives, corporates, and at the same time, individual clients. After graduating with a Bachelor of Arts with a specialisation in Public Administration and Development Management, Mr Tatek has worked closely with the KHDA & CPD and delivered training programs across all levels of management. Mr Tatek is a genuinely exceptional communicator recognised for presenting complex topics with clarity, creativity and enthusiasm.

Work Experience

  • ⦾ Soft Skills Trainer & Senior Corporate Training Manager, Learners Point  Academy, Dubai, UAE
  • ⦾ Customer Service Manager, Western Union Money Transfer, Addis Ababa, Ethiopia
  • ⦾ Managing Partner, Quantum Consultancy, Addis Ababa, Ethiopia


Core Competencies


  • ⦾ Strategising on training framework spanning need analysis, mapping training requirements, gap bridging, content development and delivery to develop an efficient workforce and motivated employees who can achieve maximum productivity for fast-growing organisations
  • ⦾ Measuring training effectiveness
  • ⦾ Create training policies, procedures, and metrics and ensure their alignment with organisational goals
  • ⦾ Liaising with training bodies like KHDA and CPD
  • ⦾ Developing learning strategies that incorporate skills & knowledge
  • ⦾ Innovative training and coaching techniques and delivery style
  • ⦾ Conducting TNA using the Stop/Start & Continue methods

Tatek Abayneh Mebratu

Mr. Pinaki Chakraborty is a renowned corporate trainer having more than 30 years of experience altogether. Mr. Pinaki has worked extensively for 22 years in the training and development of employees. He has hands-on experience in Customer Service Management, Office Management, Time Management, and 30 other crucial management-related topics. He has delivered training in every part of Dubai and India and won accolades in various public speaking competitions. Having trained students in more than 80 countries, the beneficiary of this training includes banking employees to FMCG employees. The best part about his training is that he customizes and presents in a simplistic way for the students to learn comfortably. According to Mr. Chakraborty, all students should feel valued and supported in a classroom atmosphere that is supportive and upbeat. He is committed to assisting students in realizing their maximum potential and developing them into successful, well-rounded people, both professionally and personally.

Work Experience

  • ⦾ Corporate Trainer & Organizational Development Consultant, Learners Point Academy, Dubai
  • ⦾ Corporate Training and Development Manager, Madi International, Dubai
  • ⦾ Corporate Trainer, Brain Power Training Centre, Dubai


Major Clients


  • ⦾ ITC Ltd.
  • ⦾ Dr. Reddy’s Foundation
  • ⦾ Cox & Kings Tours
  • ⦾ NSEit (National Stock Exchange)
  • ⦾ Tower Auto India (Unit Of Tower USA)
  • ⦾ HDFC Bank
  • ⦾ Rajiv Gandhi Intl. Airport, Hyderabad
  • ⦾ Air Liquide
  • ⦾ Randstad
  • ⦾ Mylan Labs
  • ⦾ Larsen & Toubro (L&T – Construction Div)
  • ⦾ United Technologies Co.(Otis, Carrier)
  • ⦾ Deloitte Audit
  • ⦾ Llyods Steel
  • ⦾ Hyundai Motors R&D Team
  • ⦾ Coca-Cola

Mr. Pinaki Chakraborty

Why Count on Learners Point?

Being the leading provider of the Customer Relationship Management course in Dubai, at Learners Point we help professionals master the necessary skillsets for a successful career ahead.

Following are the USPs our Customer Relationship Management training course offers you:

  • We look at real-world scenarios organizations face and formulate our Customer Relationship Management training course evaluating practical requirements
  • Apart from theoretical knowledge, we also focus on practical case studies to give you a reality check and insight into what exactly will be asked of you while delivering in a demanding role
  • Our bespoke Customer Relationship Management course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organizing group sessions, we also offer a guided learning experience to enhance the quality of our Customer Relationship Management training program
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

"I enrolled for the Customer Relationship Management training after suggestion from a colleague. The institute makes you feel completely at home. I never felt bored in any of the classes although having years of experience. The trainer made the classes interesting by involving everyone. Every one of us was given equal chances to participate and clear our doubts. Very happy with the experience."

Jafar Sanwari

Customer Success - Product Experience

"A very professional institute. Anyone who wishes to attend any professional course should definitely enquire with this institute. I joined for the Customer Relationship training for better prospect in career. The whole LP team always motivated me and made me believe in my abilities. I am very thankful to the whole team."

Wafeeqa Niyas

Customer Success Lead

"The Customer Relationship training at Learners Point was really an eye opener. I came to know a lot of things I never heard before. The experience has been very fruitful. The staff is very friendly. The trainer for the course explained everything in detail. Truly recommended."

Afsana Kareem

Customer Success Officer

"I joined Learners Point to attend the Customer Relationship Management course. I am very happy with the services. The course materials provided during the course have helped me a lot in understanding all the concepts. The trainer for the course was very attentive and cooperative. Thanks to the classes, I am confident in whatever I have learned."

Adil Ahmed

Customer Care Manager

"A very valuable customer relationship training course that helped me get my first job here is Dubai. Thanks to Learners Point Academy."

Priyanka Gandhi

Customer Success Manager

"Undoubtedly, it was a great session. Mr Tatek is a great guy who will make things easier for you. Thanks Learners Point Academy for this Customer Relationship Management Course."

Arman Zaveri

Relationship Manager

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Customer Relationship Management Course

The customer service field is a good career choice. A career in customer relationship management can lead you down a variety of job roles in different industries which are in demand and rewarding. With a considerably higher projected job growth rate between 2020 and 2030, customer relationship management is a high-growth career field.
This Customer Relationship Management training helps you to develop your competency in CRM principles and practices. In this training, you explore the ins and outs of customer relationship processes and various techniques involved in the process. You can develop an understanding of the tools, techniques, terms and benefits of CRM and gain mastery of the ways to implement them in real-life situations.
No, there aren’t any specific entry requirements for enrolling in this Customer Relationship Management training in Dubai. However, a minimum professional working experience will be an added advantage.
At Learners Point, if a participant doesn’t wish to proceed with the training after the registration due to any reason, he or she is entitled to a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.
As every aspect of an organisation considers customer satisfaction a crucial part of their business growth, customer service as an industry has emerged as one of the fastest-growing sectors over the decade. Due to the economical advancements in the nation, Dubai is attracting aspiring professionals. These growing trends contribute to the creation of new opportunities that are ever more critical raising the demand and competition for top talent in Dubai.
This Customer Relationship Management training in Dubai is best suited for professionals interested in accelerating their learning curve in the field of customer relations by enhancing their skills and knowledge.
The training sessions at Learners Point are interactive, immersive, and intensive hands-on programs. We offer 3 modes of delivery and participants can choose from instructor-led classroom-based group coaching, one-to-one training session, or high-quality live and interactive online sessions as per convenience.