Digital Marketing Course in US

Master Digital Marketing fundamentals & strategy

36-Hour comprehensive training

Hands-on projects & industry certifications

Test marketing scenarios in Automation Sandbox

Master marketing capabilities with applied AI tools

Coached by experienced Digital Marketing experts

4.3/5

5478 Enrolled

Overview

What we are going to teach you:

Enhance your website’s visibility with effective SEO techniques
Drive targeted traffic to your site with PPC advertising
Create, track, and optimize impactful social media campaigns
Build and manage a subscriber list for successful email marketing
Use the right social media platforms to engage your audience
Leverage mobile marketing for precise targeting
Continuously improve your digital marketing efforts for better results

Learning Objectives

By the end of the course, you will be able to:

Develop essential marketing techniques

Understand key challenges

Learn traditional marketing online

Master digital interactions

Examine global issues

Develop necessary techniques

Master content seeding strategies

Ready to get started?

Overall ratings by our students

Upcoming sessions

Melroy

With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.

Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.

At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.

Core Competencies

Search Engine Optimisation (SEO) & Google Ranking Strategy
Google Ads / PPC Campaigns (Search, Display, Video)
Web & E-commerce Analytics (GA4, Conversion Funnels)
Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
Email Marketing & Automation
Landing Page Optimisation & UX for Conversions
Digital Strategy Consulting
Website Content & Conversion Rate Optimisation Strategy
Programmatic Advertising & Media Buying
Retail & E-commerce Marketing (Shopify, WooCommerce)

Professional Qualification

FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
Head of Marketing Communications – Tavola Trading, Dubai, UAE
General Manager, Marketing Services – Booksplus, Dubai, UAE
Business Head, E-city Entertainment – Essel Group, India
Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
General Manager, Marketing Services – India Book Distributors Ltd., India
Manager, Corporate Communications – India Book Distributors Ltd., India
Copywriter – Roots Communications Pvt. Ltd., India

CPD Certification

Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Related courses

Curriculum

Inbound and Outbound Strategies
Traditional vs. Digital Marketing
Digital Channels
Audience Research
Competitive Research
Industry Research
SMART Objectives
Social Listening
The Buyer Journey
AI in Digital Marketing
Overview of AI and its impact on marketing strategies
AI tools for customer segmentation and targeting
Research & planning for Predictive analytics for customer behavior

Content Alignment
Community Management
Content Strategy and Planning
Content Management Systems
Content Audits
Content Calendar
Consumer Profiles
Content Formats
Content Seeding
Content Marketing Metrics
AI in Content Marketing
AI-driven content creation tools (e.g., GPT models)
Personalization algorithms for tailored content delivery
AI for analyzing content performance and SEO optimization

Key Terminology
Social Media Platforms
The Benefits of Social Media Marketing
Social Media Metrics
Tools and Analysis
AI in Social Media Marketing
AI analytics for social media performance reporting
Chatbots for customer interaction and engagement
Sentiment analysis tools for brand monitoring

Community Techniques and Best Practice
Storytelling
Video
Campaign Setup
Campaign Management
The SEO Landscape Today
SEO and Personalization
SEO and Localization
The Impact and Uses of Social Media in SEO
How Search Engines Work
Keyword Analysis
On-page and Technical SEO
Off-page SEO
Algorithm Updates
The Use and Purpose of Inbound Links
AI in SEO
AI tools for keyword research and content recommendations
Machine learning for predicting search engine ranking changes
Natural language processing (NLP) for content optimization

The Process of PPC
PPC Campaign Setup
PPC Campaign Management
Targeting in PPC
Smart Bidding & Bidding Strategies
Keyword Planner
Setting Up and Managing Extensions
Landing Pages and PPC
Audience Lists in PPC
Match Types in PPC
Conversion Tracking in PPC
PPC Reporting
AI tools for creating creatives & ad copy optimization

Key Concepts, Benefits, and Value
Key Advertising Platforms
YouTube Channel Setup
Video Best Practices
Ad Buying Mechanisms
Google Display Network Types - Google Display &
Social Media Paid ADS
Targeting Types
Audience Targeting
Contextual Targeting
Ad Formats and Sizes
Responsive and Non-Responsive Ads
Cross-Channel Ad Linking
Remarketing
Bidding Strategies
Measurement and Optimization
AI in setting up campaign

Key Concepts in Email Marketing
Frameworks for Email Marketing
Planning an Email Marketing Campaign
Email Marketing and Sales Integration
Email Writing and Design
Database Management
Tools and Tactics in Email Marketing
Creating Effective Email Marketing Campaigns
Gateway Pages and Data Capture
Digital Sales Messaging
Positioning
Testing and Optimization
Marketing Automation
AI in Email Marketing
AI for personalizing email content and timing
Intelligent segmentation based on user behavior
Automated A/B testing for optimizing email campaigns

Design Principles and Website Copy
Mobile First Design
SEO and UX
Best Practice in UX Design
UX and UI Design, Benefits, and Principles
A/B Testing
User Testing Panels
Key Optimization Performance Factors
Implementing Optimization
Website Monitoring
Evaluation Tools
AI in Website Optimization
AI for user experience testing and heatmap analysis
Personalization engines for dynamic website content
AI tools for continuous performance monitoring and improvement

Web Analytics Fundamentals
Reporting Terminology
Benefits and Limitations
Account Setup
Campaign Types
Audience Acquisition
Settings and Filters
Goals, Funnels, and Trends
Linking Google Analytics with Other Tools
Events and Conversion Reports
Tracking Code Implementation
Multi-Channel Reporting
Custom Reporting, Annotations, Custom Segments
AI in Analytics
Predictive analytics for forecasting user behavior
AI tools for automated data insights and reporting

Power of AI Tools
Digital Strategy Fundamentals
Strategy Components and Framework
Strategy Purpose
Strategy Research
Resource Mapping
Budget Planning
ROI and Success Metrics
Setting KPIs
Forecasting
Developing a Creative Strategy
Executing a Digital Marketing Strategy
Communicating a Digital Marketing Strategy
AI in Digital Marketing Strategy
AI-driven market research tools for data analysis
Role of AI in enhancing customer experience and engagement
strategies

Frequently asked questions

Our Digital Marketing course in US offers a hands-on learning atmosphere. Through our comprehensive training, you will gain an understanding of Google tools, social media marketing, and SEO. Our internationally recognized qualifications will help you grow professionally and succeed in the ever-evolving digital industry.

Our Digital Marketing classes help participants gain knowledge of SEO techniques, social media strategies, content creation, email marketing, PPC advertising, analytics, etc. You will learn how to use Google Ads and Google Analytics to perform data-driven analysis on customer behavior.

Our Digital Marketing course in US is an entry-level training for beginners. No prior knowledge or experience is required to enroll in this program. Anyone interested in leveling up their careers in the field of online marketing is welcome to join.

These are some of the most demanding job roles in and around the US in the field of online marketing:

Digital Marketing Manager
SEO Specialist
Social Media Manager
Content Marketing Strategist
PPC Specialist
Email Marketing Specialist
Web Analytics Expert
Affiliate Marketing Manager

Learners will master various AI-driven tools for automated data insights and reporting. As artificial intelligence is transforming the online industry, businesses benefit from improved customer engagement. Through AI in SEO, you will master voice search optimization and machine learning tools for successful content marketing.