Digital Marketing Course in US
Master Digital Marketing fundamentals & strategy
36-Hour comprehensive training
Hands-on projects & industry certifications
Test marketing scenarios in Automation Sandbox
Master marketing capabilities with applied AI tools
Coached by experienced Digital Marketing experts
4.3/55478 EnrolledEnrolled Learners
4.3/55478 EnrolledEnrolled Learners
Overview
What we are going to teach you:
- Enhance your website’s visibility with effective SEO techniques
- Drive targeted traffic to your site with PPC advertising
- Create, track, and optimize impactful social media campaigns
- Build and manage a subscriber list for successful email marketing
- Use the right social media platforms to engage your audience
- Leverage mobile marketing for precise targeting
- Continuously improve your digital marketing efforts for better results
Upcoming sessions
Curriculum
1
Inbound and Outbound Strategies
2
Traditional vs. Digital Marketing
3
Digital Channels
4
Audience Research
5
Competitive Research
6
Industry Research
7
SMART Objectives
8
Social Listening
9
The Buyer Journey
10
AI in Digital Marketing
11
Overview of AI and its impact on marketing strategies
12
AI tools for customer segmentation and targeting
13
Research & planning for Predictive analytics for customer behavior
1
Content Alignment
2
Community Management
3
Content Strategy and Planning
4
Content Management Systems
5
Content Audits
6
Content Calendar
7
Consumer Profiles
8
Content Formats
9
Content Seeding
10
Content Marketing Metrics
11
AI in Content Marketing
12
AI-driven content creation tools (e.g., GPT models)
13
Personalization algorithms for tailored content delivery
14
AI for analyzing content performance and SEO optimization
1
Key Terminology
2
Social Media Platforms
3
The Benefits of Social Media Marketing
4
Social Media Metrics
5
Tools and Analysis
6
AI in Social Media Marketing
7
AI analytics for social media performance reporting
8
Chatbots for customer interaction and engagement
9
Sentiment analysis tools for brand monitoring
1
Community Techniques and Best Practice
2
Storytelling
3
Video
4
Campaign Setup
5
Campaign Management
6
The SEO Landscape Today
7
SEO and Personalization
8
SEO and Localization
9
The Impact and Uses of Social Media in SEO
10
How Search Engines Work
11
Keyword Analysis
12
On-page and Technical SEO
13
Off-page SEO
14
Algorithm Updates
15
The Use and Purpose of Inbound Links
16
AI in SEO
17
AI tools for keyword research and content recommendations
18
Machine learning for predicting search engine ranking changes
19
Natural language processing (NLP) for content optimization
1
The Process of PPC
2
PPC Campaign Setup
3
PPC Campaign Management
4
Targeting in PPC
5
Smart Bidding & Bidding Strategies
6
Keyword Planner
7
Setting Up and Managing Extensions
8
Landing Pages and PPC
9
Audience Lists in PPC
10
Match Types in PPC
11
Conversion Tracking in PPC
12
PPC Reporting
13
AI tools for creating creatives & ad copy optimization
1
Key Concepts, Benefits, and Value
2
Key Advertising Platforms
3
YouTube Channel Setup
4
Video Best Practices
5
Ad Buying Mechanisms
6
Google Display Network Types - Google Display &
7
Social Media Paid ADS
8
Targeting Types
9
Audience Targeting
10
Contextual Targeting
11
Ad Formats and Sizes
12
Responsive and Non-Responsive Ads
13
Cross-Channel Ad Linking
14
Remarketing
15
Bidding Strategies
16
Measurement and Optimization
17
AI in setting up campaign
1
Key Concepts in Email Marketing
2
Frameworks for Email Marketing
3
Planning an Email Marketing Campaign
4
Email Marketing and Sales Integration
5
Email Writing and Design
6
Database Management
7
Tools and Tactics in Email Marketing
8
Creating Effective Email Marketing Campaigns
9
Gateway Pages and Data Capture
10
Digital Sales Messaging
11
Positioning
12
Testing and Optimization
13
Marketing Automation
14
AI in Email Marketing
15
AI for personalizing email content and timing
16
Intelligent segmentation based on user behavior
17
Automated A/B testing for optimizing email campaigns
1
Design Principles and Website Copy
2
Mobile First Design
3
SEO and UX
4
Best Practice in UX Design
5
UX and UI Design, Benefits, and Principles
6
A/B Testing
7
User Testing Panels
8
Key Optimization Performance Factors
9
Implementing Optimization
10
Website Monitoring
11
Evaluation Tools
12
AI in Website Optimization
13
AI for user experience testing and heatmap analysis
14
Personalization engines for dynamic website content
15
AI tools for continuous performance monitoring and improvement
1
Web Analytics Fundamentals
2
Reporting Terminology
3
Benefits and Limitations
4
Account Setup
5
Campaign Types
6
Audience Acquisition
7
Settings and Filters
8
Goals, Funnels, and Trends
9
Linking Google Analytics with Other Tools
10
Events and Conversion Reports
11
Tracking Code Implementation
12
Multi-Channel Reporting
13
Custom Reporting, Annotations, Custom Segments
14
AI in Analytics
15
Predictive analytics for forecasting user behavior
16
AI tools for automated data insights and reporting
1
Power of AI Tools
2
Digital Strategy Fundamentals
3
Strategy Components and Framework
4
Strategy Purpose
5
Strategy Research
6
Resource Mapping
7
Budget Planning
8
ROI and Success Metrics
9
Setting KPIs
10
Forecasting
11
Developing a Creative Strategy
12
Executing a Digital Marketing Strategy
13
Communicating a Digital Marketing Strategy
14
AI in Digital Marketing Strategy
15
AI-driven market research tools for data analysis
16
Role of AI in enhancing customer experience and engagement
17
strategies
Meet your Trainer
Melroy
With over 15 years of industry experience, Melroy is an accomplished Digital Marketing Consultant and Trainer, driving digital transformation across various industries in the UAE and India. He is a passionate educator and practitioner specialising in SEO, Google Ads, E-commerce optimisation, Social Media Marketing, and Conversion Rate Optimisation.
Melroy has trained over 1,000 professionals and collaborated with 50+ brands across retail, hospitality, healthcare, and services sectors. He has been consistently delivering measurable growth in website traffic, online visibility, and conversion rates. Melroy has helped clients rank for 100+ competitive keywords on Google & boosted traffic by 20%+ in under 6 months for multiple websites. His approach blends hands-on strategy with next-generation tools like SEMrush, Ahrefs, SEO SpyGlass and Google Analytics.
At Learners Point, Melroy is leading a wide range of digital marketing disciplines. His training extends to research and analysis, lead generation, mobile marketing, email marketing, web analytics and online reputation building. Melroy’s expertise also lies in e-commerce management, including inventory optimisation, branding, and digital marketing strategies. He focuses on traditional marketing techniques, website content marketing, media buying and advertising, offering students a complete knowledge base for success in the dynamic field of digital marketing.
Core Competencies
- Search Engine Optimisation (SEO) & Google Ranking Strategy
- Google Ads / PPC Campaigns (Search, Display, Video)
- Web & E-commerce Analytics (GA4, Conversion Funnels)
- Social Media Marketing & Paid Campaigns (Meta, LinkedIn)
- Email Marketing & Automation
- Landing Page Optimisation & UX for Conversions
- Digital Strategy Consulting
- Website Content & Conversion Rate Optimisation Strategy
- Programmatic Advertising & Media Buying
- Retail & E-commerce Marketing (Shopify, WooCommerce)
Professional Qualification
- FZE Co-Founder – Emirates Business Solutions, Dubai, UAE
- Head of Marketing Communications – Tavola Trading, Dubai, UAE
- General Manager, Marketing Services – Booksplus, Dubai, UAE
- Business Head, E-city Entertainment – Essel Group, India
- Vice President, Marketing – India Book Distributors (Bombay) Ltd., India
- General Manager, Marketing Services – India Book Distributors Ltd., India
- Manager, Corporate Communications – India Book Distributors Ltd., India
- Copywriter – Roots Communications Pvt. Ltd., India
Learning Outcomes
By the end of the course, you will be able to:
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
Our Digital Marketing course in US offers a hands-on learning atmosphere. Through our comprehensive training, you will gain an understanding of Google tools, social media marketing, and SEO. Our internationally recognized qualifications will help you grow professionally and succeed in the ever-evolving digital industry.
Our Digital Marketing classes help participants gain knowledge of SEO techniques, social media strategies, content creation, email marketing, PPC advertising, analytics, etc. You will learn how to use Google Ads and Google Analytics to perform data-driven analysis on customer behavior.
Our Digital Marketing course in US is an entry-level training for beginners. No prior knowledge or experience is required to enroll in this program. Anyone interested in leveling up their careers in the field of online marketing is welcome to join.
These are some of the most demanding job roles in and around the US in the field of online marketing:
- Digital Marketing Manager
- SEO Specialist
- Social Media Manager
- Content Marketing Strategist
- PPC Specialist
- Email Marketing Specialist
- Web Analytics Expert
- Affiliate Marketing Manager
Learners will master various AI-driven tools for automated data insights and reporting. As artificial intelligence is transforming the online industry, businesses benefit from improved customer engagement. Through AI in SEO, you will master voice search optimization and machine learning tools for successful content marketing.
Do you want to learn more about Learners Point Academy?
- Learn more about courses
- Understand about our methodology
- Let’s talk about Corporate trainings
- Anything else that you want to know, we are here for you!
