Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

⦾Performance Marketing
⦾Media Planning & Buying
⦾Social Media Marketing
⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns
⦾Campaign Analyzing
⦾Keyword Research
⦾Analyzing Consumer Journey Funnel
⦾Content Strategy
⦾E-Commerce Marketing
⦾Campaign Optimization & Analysis
⦾Search Engine Marketing Optimization
⦾Growth Strategy

Professional Skills

⦾Google Analytics
⦾Appsflyer
⦾META Business suite
⦾Semrush
⦾TUNE
⦾Similar Web
⦾Sprout Social
⦾Brand watch

Professional & Academic Background

⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
⦾Our Own English High School, Dubai

Digital Upskilling Training for Banks