E-commerce Mastery Course in Kenya

The E-commerce Mastery Course in Kenya provides professionals with a thorough understanding of the latest online retail fundamentals. The course introduces all the fundamental concepts needed to start an E-commerce business. It focuses on e-commerce platforms, warehouses, shipping, marketing, customer service and payment processing. Participants will learn about common challenges and how to address them to manage businesses more efficiently. Our E-commerce Mastery Course in Kenya is KHDA-approved.

Accredited By

  • 30 Hours Training
  • Online / Classroom / Onsite
  • 1 Mar, 2024 / 31 Mar, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the E-commerce Mastery Course in Kenya All About?

The E-commerce Mastery Course in Kenya trains professionals on how to successfully build, maintain and grow an E-commerce business. Candidates acquire experience with current E-commerce methods. Using a variety of case studies, this course equips students with abilities that they may apply in the workplace. This training will prepare participants to successfully start and grow their businesses.

Why is the E-commerce Mastery Course in Kenya Important?

The E-commerce Mastery Course in Kenya is essential for professionals seeking to develop and grow a profitable business. Marketers today rely heavily on e-commerce. Thus, our training enables one to understand e-commerce techniques and methods, giving them a competitive edge.

How Does an E-commerce Mastery Course in Kenya Help You Get Hired by Companies?

Companies prefer to hire individuals who completed the E-commerce Mastery Course in Kenya. Trained professionals are expert and efficient in designing and managing online stores. They also create new marketing strategies based on an examination of business data.

Industry Trends

E-commerce has become an increasingly significant part of the worldwide consumer experience. Current industry trends like AI-assisted selling, smarter mobile purchasing, sustainability, and others have revolutionised the E-commerce business model. To keep up with these changes, more professionals are improving their E-commerce skills.

Market trends

The e-commerce market is estimated to generate USD 5,307.00 billion by 2028. The market is growing at a CAGR of 9.83%. In addition, by 2028, the E-commerce sector is expected to have 4.5 billion users. This suggests that the field of E-commerce provides excellent career opportunities.

Salary Trends

In the E-commerce business, trend shifts created a high demand for trained professionals. Companies are providing lucrative career possibilities for trained E-commerce professionals. In Kenya, E-commerce Directors earn an average of 2,471,700 KES per year. This value may rise based on the industry, location and degree of experience.

Demand & Opportunities

Today, e-commerce plays an important role in the marketplace. It has developed into a rapidly developing business with multiple potential. The E-commerce Mastery Course in Kenya trains individuals with the necessary competency in related roles. This helps candidates to easily avail good career opportunities.

A few of the most in-demand e-commerce jobs available in Kenya are as follows:

  1. Marketing Specialists 
  2. E-commerce Project Managers 
  3. SEO Specialists
  4. Business Analysts 
  5. E-commerce Directors

Course Outcome

Successful completion of the E-commerce Mastery Course in Kenya will help you to:

  • Master the fundamental concepts of building an e-commerce business
  • Gain an understanding of proven marketing tactics to attract customers to buy
  • Scale marketing investments and sales in a targeted manner
  • Identify and source products online that are in demand
  • Build a profitable e-commerce store from scratch
  • Grow the profitability of your online business

Course Module

  • Cost per acquiring one customer 
  • Cost per action calculation
  • New idea search Unlocking the customer value chain, chain decoupling, market networks & niche market
  • E-commerce business model General retail model, subscription drop shipping & virtual products
  • Cost structure & pricing
  • Addressable market size
  • The Mindset-offline model is not to be replicated
  • Evaluating market viability
  • Conducting competitive analysis
  • Customer segments persona & pain points
  • Sales funnel (customer acquisition & retention)
  • Sample ads & content (best creative examples)
  • Content asset collection method
  • Pillar page search optimization & google shopping
  • Social commerce & advertising
  • Chatbot referral engagement campaigns viral coefficient
  • The first 1000 customers plan
  • Email automation
  • Required skill sets (Graphic, copywriting development, strategy, community) tools for automation
  • Self-hosted vs hosted 
  • Setting up your store
  • Development basics
  • Cost of development
  • Online marketplace and Fulfilment services (amazon FBA, and noon)
  • Automate shipping and collections
  • Payment gateway options Paypal and other lean payment options

Program Dates

1 Mar
  • 09:00 AM
  • Fri
  • Classroom
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8 Mar
  • 09:00 AM
  • Fri
  • Online Live
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25 Mar
  • 06:30 PM
  • Mon
  • Classroom
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31 Mar
  • 10:00 AM
  • Sun
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 



Professional Skills


  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 


Professional & Academic Background


  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Being the leading provider of the E-commerce Mastery Course in Kenya, we have substantial experience in teaching relevant skills and knowledge.

Our E-commerce Mastery Course in Kenya offer the following advantages:

  • Our E-commerce Mastery course is designed based on real-world scenarios, formulating and evaluating practical requirements
  • Our E-commerce courses in Kenya strive to provide a reality check and insight into the requirements of a challenging role and how to fulfil it
  • We also provide live interactive sessions and hands-on experience through assignments associated with the actual work environment
  • To enhance the learning experience of our students we provide organised group sessions and integrated training modules
  • Our discrete approach to career guidance enables our students to get successfully placed in renowned organisations

Learners Experience

“I am glad I joined Learners Point Academy's E-commerce Mastery Course in Kenya. The course design is quite good. The trainer covered all of the key ideas in a short length of time. I am thankful to my trainer as well."

Asilia Wangari

Product Manager

“Thanks to Learners Point Academy, the training has helped me to grow in my career. My skills and confidence have developed a lot. After completing the course, I got appointed as an E-commerce Analyst in a good company.”

Nadia Mutuku

E-commerce Analyst

“The training program is very organised. The course modules are updated and they follow the latest E-commerce patterns and techniques. Overall, I am very impressed with the training experience.”

Felistas Wafula

Customer Experience Manager

“Thanks to this course, I can now efficiently manage my company's e-commerce. The course helped me learn about modern approaches and capabilities. The trainer is an industry specialist who provided me with insights into real-world difficulties. Thank you, Learners Point Academy.”

William Kibet

Digital Marketing Specialist

“The E-commerce Mastery Course in Kenya at Learners Point was the best career investment. The training covers all of the fundamental ideas of E-commerce. I have not only acquired new skills and knowledge but also excelled in my job.”

Joshua Ochieng

E-commerce Manager

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on E-commerce Mastery Course in Kenya

There are no eligibility criteria for enrolling in the E-commerce Mastery Course in Kenya.

The E-commerce Mastery Course in Kenya is delivered in two languages; Arabic and English

At Learners Point, if a participant doesn’t wish to proceed with the E-commerce Mastery Course in Kenya after registration for any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.

After completing the E-commerce Mastery Course in Kenya, you can expect the following job roles:

1)Marketing Specialists
2)E-commerce Project Managers
3)SEO Specialists
4)Business Analysts
5)E-commerce Directors
Learners Point offers 3 types of classes for the E-commerce Mastery Course in Kenya. Students can choose between one of the following:

1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
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