Ecommerce Mastery

New idea search Unlocking the customer value chain, chain decoupling, market networks & niche market

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Course Objectives

  • Comprehensive curriculum (advanced level topics)
  • Designed with a focus on real-world relevance
  • Hands-on assignments
  • Individualised instructor support
  • Ongoing guidance

Course Module

  • Cost per acquiring one customer 
  • Cost per action calculation
  • New idea search Unlocking the customer value chain, chain decoupling, market networks & niche market
  • eCommerce business model General retail model, subscription drop shipping & virtual products
  • Cost structure & pricing
  • Addressable market size
  • Mindset - offline model is not to replicated
  • Evaluating market viability
  • Conducting competitive analysis
  • Customer segments persona & pain points

  • Self-hosted vs hosted 
  • Setting up your store
  • Development basics
  • Cost of development
  • Online marketplace and Fulfillment services (amazon FBA, and noon)

  • Sales funnel (customer acquisition & retention)
  • Sample ads & content (best creative examples)
  •  Content asset collection method
  •  Pillar page search optimisation & google shopping
  •  Social commerce & advertising
  •  Chatbot referral engagement campaigns viral coefficient
  •  First 1000 customers plan
  •  Email automation

  • Automate shipping and collections
  • Payment gateway options Paypal and other lean payment options

  • Required skillsets (Graphic, copywriting development, strategy, community) tools for automation

Learning Approch

  • Designed with a focus on real world relevance
  • Real-world case studies
  • Hands-on Assignments
  • Individualized Instructor
  • Career Guidance
Program
Dates

Certification (LP Certificate)

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Certification (KHDA)

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Expert Instructors & Teaching Methods

Firoz Aziz Khan

Firoz Aziz Khan is a senior digital marketing expert with over 8 years of client and consulting experience in consumer products, hospitality, health, fitness and retailing. He is a practitioner and lecturer on digital marketing (SEO, PPC, Social Media, Video, Conversational) etc. He began his entreprenenurial journey four years ago and is currently running a digital marketing consultancy firm servicing some prominent international clients.

Major accomplishments include the launch of one of the unique eCommerce retail concepts, the turnaround of a flagship consumer product, the positioning of a well known brand, the launch of numerous new products and concepts, and the development of a long list of programs which drove profitable increases in customer traffic.

Firoz Aziz Khan

Learners Experience

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Priyansh B :Marketing executive

Exceptional course, amazing teacher, great team supports and wonderful community.

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Faizal :Senior marketing professional

Digital marketing is so important these days for marketing professionals like me. I joined this digital marketing course and I am very happy with their course content and teaching methods. I would recommend this digital marketing course for all professionals.

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Priyansh B :Marketing executive

Exceptional course, amazing teacher, great team supports and wonderful community.

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Faizal :Senior marketing professional

Digital marketing is so important these days for marketing professionals like me. I joined this digital marketing course and I am very happy with their course content and teaching methods. I would recommend this digital marketing course for all professionals.

Frequently Asked Questions

Our trainings are mostly instructor led and classroom based. However, we also offer high quality live and interactive online sessions.

Our highly skilled faculties from around the globe are experts in their fields and come with decades of diverse industry experience. Our trainers are internationally recognized and locally preferred with rich research driven experience which will ensure highly customizable, engaging and top in the class learning experience.

Choosing LearnersPoint is true value for money as our trainings are right blend of theory and practice and specially developed keeping tomorrow's business needs in mind. All the training sessions are closely monitored through specially designed progress tracker to ensure reinforced and unparalleled learning experience.

Once you have registered for a course and wish to not to proceed with the training for any reason, you are entitled for a refund of the fees provided we are notified in writing within 2 days from the date of initial registration before the training commencement. The refunds are processed within 4 weeks from the day of withdrawal.