Facebook Marketing Course in Dubai

Our Facebook Marketing course is designed to train individuals on the different tools and techniques used in the platform. By enrolling in this programme, one can gain a broad understanding of the marketing strategies and tools applied to this platform. Participants will also get to learn about various marketing methods including chatbots, marketplaces, 360-degree videos and more. Currently, Facebook marketing is one of the key contributors to a company’s success. The training will enable participants to target potential customers in new and innovative ways which will boost overall sales.

Accredited By

  • 24 Hours Training
  • Online / Classroom / Onsite
  • 27 Apr, 2024 / 27 Apr, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is this Facebook Marketing course all about?

One of the most sought-after courses, our Facebook marketing programme is designed for individuals to discover new and innovative ways to use this platform, engage with potential customers and attract new audiences. Participants will learn how to develop an action plan to meet the desired business objectives and goals by utilizing various business tools in the form of groups, videos, content and more. The programme enables participants to learn more about innovative advertising campaigns that will boost engagement and attract new followers. It includes solving case studies, quizzes, brand exercises and one-on-one interactions with the trainer for a smooth understanding of the course. In this programme, participants will learn about the impact of social media and the skills needed to run an engaging community and advertisement campaigns on social media platforms.

Why is this course important?

Facebook marketing is important because it enables participants to understand and create quality content for the target audience. It serves as a link between the sales department and customers to create interest and increase brand awareness. Participants will get an insight into the different performance metrics available to calculate the performance of a particular advertisement. Participants also get to learn the different types of advertisements.

Why do companies hire Facebook marketing professionals?

Facebook marketing professionals are in high demand worldwide. They have the required expertise to create demand for a product or service. Marketing professionals create, manage and optimize ad campaigns, helping businesses. Their knowledge of advertising and marketing is unparalleled. Hiring a Facebook-certified individual ensures the quality is not compromised and the output will be top-notch. They are well-equipped with cutting-edge technologies to ensure the smooth running of advertisement campaigns. 

Industry Trends

The demand for Facebook Marketing courses has increased along with the enormous demand for Facebook marketing professionals globally. The training offered by Learners Point Academy in Dubai has a unique set of benefits. Let's examine how.

Market trends

There is a significant demand for Facebook marketing experts, both domestically and internationally. As the market embraces contemporary technology, the need for certified people to run a business has increased manifold, and with it the requirement for Facebook-certified professionals. More institutions are incorporating Facebook Marketing courses. A wide range of positions falls under the category of Facebook marketer, including Facebook Marketing Expert, Marketing Manager, Senior SEO, Ads Specialist and Facebook Marketing Consultant.

Salary Trends

The Facebook certification is one of the most esteemed qualifications both domestically and internationally. High-level positions include many different titles like Marketing Expert, Marketing Manager, Marketing Expert and others. A Facebook marketing manager typically earns around AED 25,000 per month.

Demand & Opportunities

There are countless job prospects in the field of marketing and advertising. The majority of businesses employ marketing managers, marketing analysts and those who are adept at dealing with contemporary advertising technologies. The Facebook marketing certification ensures an individual’s grasp over the subject and opens the doors to a variety of opportunities.

Here are some of the roles that benefit from our Facebook Marketing certification programme in the UAE:

  1. Social Media Executives — they are responsible for enhancing their online presence and boosting overall effectiveness by examining and investigating social media trends
  2. Account Managers — they are in charge of budget reporting, billing, collection and financial reporting
  3. E-Commerce Managers — they create plans that address the functionality and layout of their businesses and other related platforms
  4. Strategic Planners — they execute the business plan and evaluates a company’s success
  5. Digital Managers — they are in charge of managing, directing and implementing the digital marketing strategy

Course Outcome

Successful completion of the Facebook Marketing course will help you in the following ways:

  • Master the tools and techniques of Facebook
  • Analyze data to make marketing decisions
  • Acquire knowledge to form different strategies 
  • Research and create social media content
  • Understand the value of Facebook in business transformation


Course Module

  • Introduction
  • The Facebook News Feed and Organic Reach
  • The Facebook Algorithm Today
  • Top Ranking Factors in the Facebook Algorithm
  • The Future of Facebook News Feed
  • Key Takeaways
  • Managing Facebook
  • Facebook Business Manager
  • Publishing, Scheduling and Moderation
  • Facebook Page Insights
  • Demo: Facebook Productivity Tools
  • Facebook, Pages, Groups and Events Policies
  • Key Takeaways
  • Introduction
  • Global Advertising Spend by Media
  • Facebook Ad Campaign Structure and Objectives
  • Facebook Ad Placements, Formats and Budgeting
  • Facebook Ad Performance, Testing and Tools
  • Key Takeaways
  • Introduction
  • Role of Marketing in the Future
  • Social Media Landscape
  • Facebook Introduction
  • Starting Your Facebook Journey
  • Facebook Options for Business
  • Key Takeaways
  •  Introduction
  •  Facebook Groups Set Up and Business Use
  •  Facebook Pages Setup, Business Use and Best Practises
  •  Anatomy of a Facebook Page
  •  Facebook Pages Best Practises
  • Facebook Messenger: How to Use for Business
  • Facebook Live: Set up and How to Use for Business 
  • Key Takeaways
  • Introduction
  • Facebook Social Plugins
  • Facebook Rights Manager
  • Set up Facebook Local and Facebook Place
  • Facebook and Non-Facebook Marketing Tools
  • Key Takeaways
  • Introduction
  • Facebook Ad Manager
  • Demo: Create Your Facebook Ad Campaign
  • Demo: Create Your Facebook Ad Set
  • Demo; Create Your Facebook Ad
  • Facebook Ad Images and Text
  • Facebook Ad Review Process
  • Key Takeaways

Program Dates

27 Apr
  • 11:00 AM
  • Sat
  • Classroom
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Expert Instructors & Teaching Methods


We, at Learners Point, take immense pride in our teaching methods and instructors. Our instructors are some of the best experts in their fields and employ a practical approach to learning. Many of them are globally recognised and have a diverse set of experience in their field of expertise. You are always sure to have the best in the industry as your teachers who are ready to guide you at every step and make the experience informative yet enjoyable.  Apart from the focus on learning your chosen course, our instructors also encourage students to develop communication skills and interpersonal skills necessary to excel in the practical world.

Our cutting edge teaching methods make every program an immersive and productive experience for the learners. Our learning methods are research-driven and are continuously updated to stay relevant to present times as well as the future. You will enjoy practical applications of everything learned through theory and regular mock examinations to help monitor your progress. Our courses are led by an instructor in a classroom setup and we do offer online high-quality sessions as well for individuals. We also monitor the training sessions with a progress tracker to maintain high standards of instruction & ethics.

Our Trainers

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 



Professional Skills


  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 


Professional & Academic Background


  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Learners Point Academy is not only the leading provider of the Facebook Marketing course in Dubai, we also help professionals gain the necessary skills to become a Facebook-certified professional.

What can you expect if you join our Facebook Marketing course:

  • Our Facebook Marketing course is developed by analyzing real-world situations that businesses must deal with and evaluating the necessary practical skills.
  • With projects based on real-world scenarios, our customized Facebook Marketing courses also give you practical experiences.
  • In addition to academic knowledge, we place a strong emphasis on real-world case studies to provide you with a holistic understanding of what will be expected of you while working in a demanding field.
  • To improve the standard of our Facebook Marketing training programme, we also provide group sessions that enable a smooth learning experience.
  • We also employ a discreet method of career counseling so that individuals can be successfully hired as professionals.

Learners Experience

"The learning process proceeded smoothly because the trainer was so helpful. Sessions for clarifying up specific questions were also very beneficial. My experience was generally positive. I'm grateful."

Ruman Akhtar

Digital Manager

"Choosing to enrol in Learners Point Academy was one of the greatest choices I have ever made. Everything was top quality, and the trainer was knowledgeable. I'll urge them to sign her up for more classes for sure."

Molly Freeman

E-Commerce Manager

"At first, I wasn't convinced, but thanks to the incredible trainer, I can state with pride that this was the best choice I ever made. Everything, from the employees to the training sessions, was excellent. Learners Point Academy, I appreciate you. I look forward to meeting you."

Bethy Jermine

Strategic Planner

"Learners Point Academy is the best spot to sign up for Facebook marketing courses. Everything, from the application procedure to the course materials, was excellent. I appreciate everything."

Shelly Costa

Account Manager

"One of Dubai's best institutions for Facebook marketing education. The trainer was very helpful, and the training modules are up to date on current issues. I want to thank Learners Point Academy for the wonderful learning opportunity."

Rumi Farukh

Social Media Executive

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Facebook Marketing Course in Dubai

There is a huge demand for Facebook marketing specialists in Dubai. The internet's steadily rising popularity has given businesses a huge opportunity to extend their influence into the online realm. One of the biggest marketplaces for internet marketing is the United Arab Emirates, and since the market requires qualified personnel, Facebook marketing is an excellent career path. The pay is above average, making it a lucrative career.
With the help of this course, professionals can gain complete understanding of the strategies and tools needed to develop their online marketing expertise and take their careers forward. Trained workers are guaranteed a bright future in the digital marketing space as these courses in Dubai satisfy the needs of a worldwide workforce.
Our Facebook Marketing course in Dubai has no set requirements for enrollment. However, participants will benefit more from the course if they have a basic understanding of digital marketing.
A participant at Learners Point is entitled to a 100% refund if, after registering, he or she decides against continuing with the programme for whatever reason. However, the refund will only be given if we receive a written notification from you within two days of registration. The refund will be completed within 4 weeks from the date of withdrawal.
Facebook Marketing programme in Dubai can lead to a variety of options given the growth of social media platforms in promoting businesses around the world. Through this course, one can gain the necessary skills to create effective social media marketing strategies and contribute significantly to businesses.
Anyone who is passionate about Facebook marketing and wants to gain the necessary abilities for a bright career with limitless potential will benefit greatly from the training programme. This social media course is excellent for:

1) Social Media Marketers
2) Marketing Managers
3) Aspiring Marketers
Learners Point Academy offers intensive, hands-on classes that are engaging, immersive and focused on Facebook marketing. Participants can select from three delivery options including instructor-led group coaching in a classroom setting, one-on-one training sessions, or excellent live and interactive online sessions, depending on their preferences.
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