Search Engine Optimization Course

24-hour training designed & led by SEO professionals

10 course modules based on the latest curriculum

Master AI Prompt Engineering

Advanced SEO Training

Master on-page/off-Page SEO & URL management

Industry experts led training with hands-onn projects

4.8/5

4100 Enrolled

Overview

What you will learn

SEO Course covers all fundamentals
Learn user behaviour, keyword research & gap analysis
Established content marketing strategies
Get career guidance from industry experts
Prepares candidates for the SEO certification exam
Includes real-world projects and interactive learning activities

Learning Objectives

This course helps master every aspect of SEO

Understand the latest SEO ranking factors, and be updated with Google algorithms

Learn SEO Key Performance Indicators (KPIs) to measure success

Gain insight into consumer keyword search behaviour, and conduct a gap analysis

Master the optimization of on-page elements, including titles, meta descriptions

Learn to create a content marketing strategy aligned with SEO objectives

Ready to get started?

Overall ratings by our students

Upcoming sessions

Ms. Farida

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies:

Performance Marketing
Media Planning
Social Media Marketing
Optimizing PPC/CPC/ CPL/ CPS Campaigns
Campaign Analyzing
Keyword Research
Analyzing Consumer Journey Funnel
Content Strategy
E-Commerce Marketing
Campaign Optimization & Analysis
Search Engine Marketing Optimization
Growth Strategy

Professional Qualifications:

Google Analytics
Appsflyer
META Business Suite
Semrush
TUNE
Similar Web
Sprout Social
Brandwatch
Post-Graduation in Digital Marketing, The DMTI, Mumbai
Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Related courses

Curriculum

Learn the basics of SEO, its purpose, and how it helps websites rank higher on search engines.
Focus on understanding how SEO drives organic traffic.

Understand how search engines rank websites based on relevance, authority, and user experience.
Learn about the SEO process: research, implementation, monitoring, and optimization.
Discuss strategies to sustain rankings

Learn how keywords reflect user intent and drive traffic.
Understand the difference between short-tail and long-tail keywords.
Explore tools like Google Keyword Planner, SEMrush, or Ahrefs for keyword research

Understand how search engine bots crawl and index websites
Learn about HTML tags (title, meta description, headers) and their role in SEO

Analyze SERP features like featured snippets, knowledge panels, and local packs.
Structure of a SEO result on SERP
Learn how Google curates results based on relevance, authority, and user intent

Differentiate between on-page (content, HTML, internal links) and off-page (backlinks, social signals) SEO
Understand how both contribute to rankings

1. On-Page SEO Elements

Learn about optimizing title tags, meta descriptions, headers, URLs, and images.
Explore tools like Screaming Frog or Google Search Console for on-page analysis.

2. Competitor Analysis

Use tools like SEMrush or Ahrefs to analyze competitors’ on-page SEO strategies.
Identify gaps and opportunities to improve your own website.

3. SEO Keyword Categories & Keyword Planners

Learn about informational, navigational, and transactional keywords.
Practice using keyword planners to find high-volume, low-competition keywords.

1. Platforms for Off-Page SEO

Explore backlink-building strategies, guest blogging sites, forums etc.
Learn about business listing & networking.

2. Customer Segmentation & Buyer Persona

Understand your target audience and create detailed buyer personas.
Use tools like HubSpot for persona creation.

3. Social Media & Content Marketing

Learn how social media drives traffic and builds brand authority.
Understand the role of content marketing in SEO.
Study algorithms of platforms like Facebook, Instagram, Tiktok, LinkedIn etc..
Learn how to optimize posts for engagement and visibility.

4. E-E-A-T in SEO Content

Understand Expertise, Experience, Authoritativeness, and Trustworthiness.
Learn how to create content that aligns with E-E-A-T guidelines of Google.

5. Email Marketing

Explore best practices for email campaigns and how they complement SEO.
Learn to measure email marketing performance

6. SEO Tools

Get hands-on with tools like Moz, Ahrefs, SEMrush, Similarweb etc.
Learn how to use these tools for domain analysis, social listening, and content creation.

1. What is AEO?

Understand how AEO focuses on answering user queries directly (e.g., voice search, featured snippets).
Explore tools like AnswerThePublic and AlsoAsked.
Explore Voice assistant tools like Google assistant, Siri etc.

2. Optimizing Content for AEO

Learn to create FAQ-style content and optimize for voice search.
Focus on conversational keywords and natural language.

3. Leveraging AI for Research & Content Creation

Explore AI tools like ChatGPT,DALL-E etc.
Learn how AI can assist in keyword research, content ideation, and optimization.
Understand benefits and limitations of AI in SEO.

Keyword Research & Content Strategy

Practice identifying high intent keywords using tools like Google Keyword Planner, Google suggestions, Answer the public etc.
Use tools like Google Trends and AnswerThePublic to analyze user queries.
Create content ideas based on these queries.
Write optimized title tags and meta descriptions for a landing page.
Use AI tools like HubSpot to create detailed buyer personas.

1. Setting SMART Goals

Learn to set Specific, Measurable, Achievable, Relevant, and Time-bound goals to online Marketing.

2. PESTELE Model

Understand how Political, Economic, Social, Technological, Environmental, Legal, and Ethical factors impact overall online business.
Understand consumer behaviour in digital economy & prepare consumer first strategy

Frequently asked questions

The Search Engine Optimisation (SEO) course is designed to help you build or enhance the skills needed to improve website visibility on search engines. You will cover essential concepts such as keyword research, on-page and off-page optimisation, technical SEO, and content strategy. These skills will help you attract targeted organic traffic effectively.

The course also focuses on practical applications, analytics, and industry best practices. You will learn to implement SEO campaigns that enhance your online presence, drive engagement, and support business growth in competitive digital markets.

Our Search Engine Optimization course typically covers topics such as Keyword Research, On-Page Optimization, Off-Page Optimization, Technical SEO, Content Optimization, and SEO Analytics.

Individuals interested in learning how to improve website visibility, including business owners, marketers, web developers, and those looking to pursue a career in search engine optimization training.

Absolutely. The course builds on foundational SEO knowledge and dives deeper into advanced techniques. You will be introduced to site architecture, keyword strategy, content optimisation, analytics, and performance tracking. It provides you to design and implement strategic SEO initiatives that align with business goals. After course completion, you will have a robst skillset to drive measurable improvements in search rankings and website traffic.

SEO Course is important because it helps businesses increase their online visibility, drive organic traffic to their websites and improve their chances of being found by potential customers. The career benefits of enrolling in the SEO optimization course are listed below:

Equipped with in-demand skill set
Freelance opportunities
Staying ahead in the competition
Work from anywhere
High-paying job roles

Yes, the Search Engine Optimization training covers various tools and software used for keyword research, site audits, analytics tracking, and more.

During the SEO classes, candidates can master the important technical skills that are listed below:

Understanding of both on-page and off-page SEO techniques
Data Analysis and Metrics Interpretation
Understanding user behavior on different social media platforms
Familiarity with Google Ads, Google Analytics and other tools
Understanding of Digital Marketing Terminologies and Concepts

Our Search Engine Optimization course is highly interactive. Apart from study materials, our sessions include case studies, group discussions, doubt-clearing sessions, and dedicated Q&A sessions.

Yes. This SEO course covers localisation strategies, regional keyword research, and optimising websites for local search engines. You will learn how to customise SEO campaigns for different markets and enhance visibility in region-specific search results. The course teaches techniques to drive highly targeted traffic, enabling your B2B organisation to expand its digital reach and engage audiences effectively across multiple regions.

Yes! We offer this SEO course across different regions, tailored to meet local industry needs. You can explore and enrol in the course for your preferred location here:

This allows learners to choose the region that best suits their schedule while receiving the same comprehensive SEO training and recognised certification.