Search Engine Optimization Course

The Search Engine Optimization course is a globally recognized qualification in SEO for professionals. This 12-hour CPD-accredited and KHDA-approved course includes case studies and lectures covering keyword research, on-page and off-page optimization, technical SEO, content optimization, link building, and SEO analytics. The program caters to digital marketers, entrepreneurs, content creators, and individuals aiming to boost their online visibility and forge successful careers in the online marketing domain.

Accredited By

  • 12 Hours Training
  • Online / Classroom / Onsite
  • 29 Jun, 2024 / 29 Jun, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Search Engine Optimization Course All About?

The Search Engine Optimization Course empowers individuals to harness the potential of their marketing efforts by integrating data, analytics, content, HTML, and technical site optimization. It covers various subjects including Web analytics, Website management, and optimization, Keyword management and research, On-page/Off-Page SEO, and URL management. Our instructors have devised unique teaching methods to facilitate mastery of skills and understanding of effective SEO techniques. Upon completion of this SEO certification course, individuals will enhance their SEO skills and advance their careers.

Why is the Search Engine Optimization Course Important?

The Search Engine Optimization Course is valuable as it equips individuals with the expertise to attract organic traffic from search engines. Considering the vast user base of search engines, optimizing websites for relevant searches ensures visibility in top search results. This course provides the essential knowledge to effectively optimize websites for better performance.

How Does a Search Engine Optimization Course Help You Get Hired by Companies?

Search Engine Optimization Course teaches ways to help websites rank well on search engines like Google. Poorly strategised and executed SEO can harm businesses, which is why they hire trained professionals to handle their SEO strategy. Taking a Search Engine Optimization course is essential for mastering the skills needed for an SEO job. Skilled SEO experts receive competitive job offers with attractive salaries.

Industry Trends

In Search Engine Optimization, staying updated with technological advancements is paramount. Individuals that actively engage in a Search Engine Optimization course, are well-versed with these trends. Hence positioning themselves for success in the ever-changing online landscape.

These are some of the notable trends to watch out for in the upcoming years:

  • ➤ Keyword Management and Research
  • ➤ Artificial Intelligence
  • ➤ URL Management
  • ➤ Web Analytics
  • ➤ Website Management and Optimization

Market trends

The Search Engine Optimization course is crucial as organic search traffic constitutes 53% of total website traffic. The projected growth of the global SEO services market is substantial, expected to reach USD 234.8 Billion by 2030. Notably, 94% of individuals utilizing search engines like Google and Bing prefer clicking on organic results over sponsored ads.

Salary Trends

Entry-level Search Engine Optimization job opportunities have increased significantly by 27.68%. With increasing recognition, there is anticipated growth in demand for SEO specialists across sectors in various organizations, resulting in improved compensation within the field. The total count of SEO practitioners earning an average salary surged by 7.5% from the previous year, highlighting substantial growth at the entry-level within the SEO sector.

Demand & Opportunities

Due to the growing awareness of digital media, there is a huge demand for SEO specialists. Globally, many people use mobile and the internet. SEO seems to have a bright future ahead of it, continuing to be a popular career choice. Considering how the digital world is growing, taking a Search Engine Optimization course is a wise decision.

Here are some of the notable job opportunities:

  1. SEO Manager
  2. Marketing Consultant
  3. SEO Strategist
  4. Marketing Manager
  5. Content Strategist

Course Outcome

Successful completion of the Search Engine Optimization Course will help you to:

  • Understand the latest SEO ranking factors, and be updated with Google algorithms.
  • Learn SEO Key Performance Indicators (KPIs) to measure success
  • Gain insight into consumer keyword search behavior, and conduct a gap analysis
  • Master the optimization of on-page elements, including titles, meta descriptions
  • Learn to create a content marketing strategy aligned with SEO objectives

Course Module

  • Marketing Definition
  • Understand Traditional Marketing
  • User behaviour before Digital evolution
  • Basic Marketing Funnel
  • What is SEO
  • Deep understanding of On-page & Off- page SEO
  • Why SEO is vital
  • SEO tool to analyze domain
  • Keywords planner tool
  • What is SEO structure for the website
  • Structure of organic search text result
  • Types of Keyword categories
  • Digital Marketing terminologies
  • Google Products
  • Google best practices
  • Google Adwords/ Google ads
  • Google Analytics
  • Performance Metrics
  • Organic & Paid are two wings of DM
  • Consumer behaviour after digital evolution
  • Digital Marketing channels
  • Importance of branding
  • Why having website or app is important (Internet property)
  • Importance of data collection & Data Privacy Act understanding
  • Structure of Search engine result page
  • Media Buy types
  • Understand user behaviour for each SM platforms
  • How does social media platform function & best practices
  • Metrics to analyze social media performance
  • How to plan content on Social Media
  • Introduction to META ads Manager
  • Insight tools

Program Dates

29 Jun
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 



Professional Skills


  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 


Professional & Academic Background


  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

As the leading provider of the Search Engine Optimization Course, we have substantial experience teaching relevant skills and knowledge.

Our Search Engine Optimization Course offers the following advantages:

  • Our Search Engine Optimization Course is designed based on real-world scenarios, formulating and evaluating practical requirements
  • Our Search Engine Optimization Course strives to provide a reality check and insight into the requirements of a challenging role and how to fulfil it
  • We also provide live interactive sessions and hands-on experience through assignments associated with the actual work environment
  • To enhance the learning experience of our students we provide organised group sessions and integrated training modules
  • Our discrete approach to career guidance enables our students to get successfully placed in renowned organisations

Learners Experience

"I came into the course with minimal SEO knowledge, but now I feel confident in my ability to contribute to our website's success. The comprehensive training exceeded my expectations."

Waqar Reaq

Online Marketing Manager

"The course provided a clear roadmap for improving website visibility. It wasn't just theory; the hands-on approach allowed me to implement effective SEO strategies immediately."

Qala Beth

Web Analyst

"The detailed exploration of keyword research and SEO best practices was exactly what I needed. I now feel equipped to strategically optimize our content for better search engine rankings."

Muraq Makina

Content Strategist

"I appreciated the course's focus on key search engine concepts and rankings. It made SEO easier for me, providing practical skills that have proven invaluable in enhancing our online presence."

Raqib Murin

Digital Marketing Analyst

"The Search Optimization course gave me a solid foundation in SEO principles. The practical tools and real-world examples made it easy to grasp the concepts and apply them to improve our website's visibility."

Shafana Aziz

SEO Specialist

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Search Engine Optimization Course

Our Search Engine Optimization course typically covers topics such as Keyword Research, On-Page Optimization, Off-Page Optimization, Technical SEO, Content Optimization, and SEO Analytics.

SEO Course is important because it helps businesses increase their online visibility, drive organic traffic to their websites, and improve their chances of being found by potential customers.

Our Search Engine Optimization course is highly interactive. Apart from study materials, our sessions include case studies, group discussions, doubt-clearing sessions, and dedicated Q&A sessions.

Individuals interested in learning how to improve website visibility, including business owners, marketers, web developers, and those looking to pursue a career in search engine optimization training.

Yes, the Search Engine Optimization training covers various tools and software used for keyword research, site audits, analytics tracking, and more.

At Learners Point, if a participant doesn’t wish to proceed with the training for Search Engine Optimization training after registration for any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the registration date. The refund will be processed within 4 weeks from the day of exit.

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