Search Engine Optimization Course

Embark on a successful journey into the world of digital marketing with our 16-hour KHDA-approved Search engine Optimization Course. The course consists of tools to boost a website's ranking on search engines like Google. It helps in understanding the key concepts of search engines and rankings. It also provides a detailed understanding of keyword research and essential SEO best practices. Hence helping to improve the website's visibility.

Accredited By

  • 12 Hours Training
  • Online / Classroom / Onsite
  • 25 Feb, 2024 / 25 Feb, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Search Engine Optimization Course All About?

The Search Engine Optimization Course helps websites to appear higher on Google and other search engines. Through improved search engine ranking, this technique helps to increase organic traffic to the website. One can guarantee a prominent position on the search engine results page (SERP) by utilizing SEO. This facilitates users' searches for pertinent product and service-related information.

Why is the Search Engine Optimization Course Important?

The Search Engine Optimization course is important because it helps individuals earn free targeted traffic from search engines. Given that search engines target billions of users daily. It helps in securing a spot in the top positions for relevant searches. The Search Engine Optimization course assists them with the knowledge needed to optimize your website effectively.

How Does a Search Engine Optimization Course Help You Get Hired by Companies?

A Search Engine Optimization course is instrumental for acquiring the necessary skills to excel in an SEO role. It helps in showcasing those skills to potential employers. In the SEO field having a recognized certification helps professionals strengthen their credentials. As the industry lacks standardization, a certificate program adds credibility to individuals' abilities and knowledge about how SEO can drive the success of businesses. 

Industry Trends

In Search Engine Optimization, staying updated with technological advancements is paramount. Individuals that actively engage in a Search Engine Optimization course, are well-versed with these trends. Hence positioning themselves for success in the ever-changing online landscape.

These are some of the notable trends to watch out for in the upcoming years:

  • ➤ Keyword Management and Research
  • ➤ Artificial Intelligence
  • ➤ URL Management
  • ➤ Web Analytics
  • ➤ Website Management and Optimization

Market trends

The Search Engine Optimization course is crucial as organic search traffic constitutes 53% of total website traffic. The projected growth of the global SEO services market is substantial, expected to reach USD 234.8 Billion by 2030. Notably, 94% of individuals utilizing search engines like Google and Bing prefer clicking on organic results over sponsored ads.

Salary Trends

There is a substantial 27.68% rise in entry-level SEO job opportunities. The salary of an SEO specialist varies based on factors like location, industry, and experience, making it a well-paying field. As this recognition grows, the demand for SEO specialists is expected to rise across diverse organizations, leading to better compensation in the field.

Here are some of the salaries earned by professionals after completion of the Search Engine Optimization Course:

  • ➤ Dubai: AED 8,500 monthly
  • ➤ Bahrain: BHD 7200 monthly
  • ➤ Qatar: QAR 3623 monthly

Demand & Opportunities

Due to growing awareness of digital media, there is a huge demand for SEO specialists. Globally, there are a tonne of people who use mobile and the internet. SEO seems to have a bright future ahead of it, continuing to be a popular career choice. Considering how the digital world is growing, taking a Search Engine Optimization course is a wise decision.

Here are some of the notable job opportunities:

  1. SEO Manager
  2. Marketing Consultant
  3. SEO Strategist
  4. Marketing Manager
  5. Content Strategist

Course Outcome

Successful completion of the Search Engine Optimization Course will help you to:

  • Understand the latest SEO ranking factors, and be updated with Google algorithms.
  • Learn SEO Key Performance Indicators (KPIs) to measure success
  • Gain insight into consumer keyword search behavior, and conduct a gap analysis
  • Master the optimization of on-page elements, including titles, meta descriptions
  • Learn to create a content marketing strategy aligned with SEO objectives

Course Module

  • Marketing Definition
  • Understand Traditional Marketing
  • User behaviour before Digital evolution
  • Basic Marketing Funnel
  • What is SEO
  • Deep understanding of On-page & Off- page SEO
  • Why SEO is vital
  • SEO tool to analyze domain
  • Keywords planner tool
  • What is SEO structure for the website
  • Structure of organic search text result
  • Types of Keyword categories
  • Digital Marketing terminologies
  • Google Products
  • Google best practices
  • Google Adwords/ Google ads
  • Google Analytics
  • Performance Metrics
  • Organic & Paid are two wings of DM
  • Consumer behaviour after digital evolution
  • Digital Marketing channels
  • Importance of branding
  • Why having website or app is important (Internet property)
  • Importance of data collection & Data Privacy Act understanding
  • Structure of Search engine result page
  • Media Buy types
  • Understand user behaviour for each SM platforms
  • How does social media platform function & best practices
  • Metrics to analyze social media performance
  • How to plan content on Social Media
  • Introduction to META ads Manager
  • Insight tools

Program Dates

25 Feb
  • 02:00 PM
  • Sun
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 



Professional Skills


  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 


Professional & Academic Background


  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

As the leading provider of the Search Engine Optimization Course, we have substantial experience teaching relevant skills and knowledge.

Our Search Engine Optimization Course offers the following advantages:

  • Our Search Engine Optimization Course is designed based on real-world scenarios, formulating and evaluating practical requirements
  • Our Search Engine Optimization Course strives to provide a reality check and insight into the requirements of a challenging role and how to fulfil it
  • We also provide live interactive sessions and hands-on experience through assignments associated with the actual work environment
  • To enhance the learning experience of our students we provide organised group sessions and integrated training modules
  • Our discrete approach to career guidance enables our students to get successfully placed in renowned organisations

Learners Experience

"I came into the course with minimal SEO knowledge, but now I feel confident in my ability to contribute to our website's success. The comprehensive training exceeded my expectations."

Waqar Reaq

Online Marketing Manager

"The course provided a clear roadmap for improving website visibility. It wasn't just theory; the hands-on approach allowed me to implement effective SEO strategies immediately."

Qala Beth

Web Analyst

"The detailed exploration of keyword research and SEO best practices was exactly what I needed. I now feel equipped to strategically optimize our content for better search engine rankings."

Muraq Makina

Content Strategist

"I appreciated the course's focus on key search engine concepts and rankings. It made SEO easier for me, providing practical skills that have proven invaluable in enhancing our online presence."

Raqib Murin

Digital Marketing Analyst

"The Search Optimization course gave me a solid foundation in SEO principles. The practical tools and real-world examples made it easy to grasp the concepts and apply them to improve our website's visibility."

Shafana Aziz

SEO Specialist

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Search Engine Optimization Course

The other name for Search Engine Optimization Course is SEO.

The exam format for the Search Engine Optimization Course is computer-based multiple choice questions (MCQs).

The individual needs to answer 45 out of 60 questions to pass the Search Engine Optimization Course.

The tips and tricks to clear Search Engine Optimization Course are as follows:

1)Rely Heavily on Theoretical and Presentation Slides
2)Create Topic Wise Notes for Each Section
3)Proper Research
4)Understand the Context of the Question
The training modes for the Search Optimization Course are as follows:

1)Online Session
2)Offline Session
3)Blended Training Session

There are no specific prerequisites to apply for Search Engine Optimization Course.

There are 60 exam questions in the Search Engine Optimization Course.

The accreditation body for our Search Engine Optimization Course is the Knowledge and Human Development Authority (KHDA).

The individual needs to provide 4 hours of self-study daily to ace Search Engine Optimization Course.

Apart from theoretical sessions, the training of Search Engine Optimization course consists of:

1)Face to Face Doubt Clearing Session
2)Tips to Clear the Examination
3)Interaction with the Industry Expert
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