Search Engine Optimization Course in Kenya
24-hour training designed & led by SEO professionals
10 course modules based on the latest curriculum
Master AI Prompt Engineering
Advanced SEO Training
Master on-page/off-Page SEO & URL management
Industry experts led training
Hands-On projects & industry certifications
4.65/54430 EnrolledEnrolled Learners
4.65/54430 EnrolledEnrolled Learners
Upcoming sessions
Curriculum
1
Learn the basics of SEO, its purpose, and how it helps websites rank higher on search engines.
2
Focus on understanding how SEO drives organic traffic.
1
Understand how search engines rank websites based on relevance, authority, and user experience.
2
Learn about the SEO process: research, implementation, monitoring, and optimization.
3
Discuss strategies to sustain rankings
1
Learn how keywords reflect user intent and drive traffic.
2
Understand the difference between short-tail and long-tail keywords.
3
Explore tools like Google Keyword Planner, SEMrush, or Ahrefs for keyword research
1
Understand how search engine bots crawl and index websites
2
Learn about HTML tags (title, meta description, headers) and their role in SEO
1
Analyze SERP features like featured snippets, knowledge panels, and local packs.
2
Structure of a SEO result on SERP
3
Learn how Google curates results based on relevance, authority, and user intent
1
Differentiate between on-page (content, HTML, internal links) and off-page (backlinks, social signals) SEO
2
Understand how both contribute to rankings
3
Learn about optimizing title tags, meta descriptions, headers, URLs, and images.
4
Explore tools like Screaming Frog or Google Search Console for on-page analysis.
5
Use tools like SEMrush or Ahrefs to analyze competitors’ on-page SEO strategies.
6
Identify gaps and opportunities to improve your own website.
7
Learn about informational, navigational, and transactional keywords.
8
Practice using keyword planners to find high-volume, low-competition keywords.
1
Explore backlink-building strategies, guest blogging sites, forums etc.
2
Learn about business listing & networking.
3
Understand your target audience and create detailed buyer personas.
4
Use tools like HubSpot for persona creation.
5
Learn how social media drives traffic and builds brand authority.
6
Understand the role of content marketing in SEO.
7
Study algorithms of platforms like Facebook, Instagram, Tiktok, LinkedIn etc..
8
Learn how to optimize posts for engagement and visibility.
9
Understand Expertise, Experience, Authoritativeness, and Trustworthiness.
10
Learn how to create content that aligns with E-E-A-T guidelines of Google.
11
Explore best practices for email campaigns and how they complement SEO.
12
Learn to measure email marketing performance
13
Get hands-on with tools like Moz, Ahrefs, SEMrush, Similarweb etc.
14
Learn how to use these tools for domain analysis, social listening, and content creation.
1
Understand how AEO focuses on answering user queries directly (e.g., voice search, featured snippets).
2
Explore tools like AnswerThePublic and AlsoAsked.
3
Explore Voice assistant tools like Google assistant, Siri etc.
4
Learn to create FAQ-style content and optimize for voice search.
5
Focus on conversational keywords and natural language.
6
Explore AI tools like ChatGPT,DALL-E etc.
7
Learn how AI can assist in keyword research, content ideation, and optimization.
8
Understand benefits and limitations of AI in SEO.
1
Practice identifying high intent keywords using tools like Google Keyword Planner, Google suggestions, Answer the public etc.
2
Use tools like Google Trends and AnswerThePublic to analyze user queries.
3
Create content ideas based on these queries.
4
Write optimized title tags and meta descriptions for a landing page.
5
Use AI tools like HubSpot to create detailed buyer personas.
1
Learn to set Specific, Measurable, Achievable, Relevant, and Time-bound goals to online Marketing.
2
Understand how Political, Economic, Social, Technological, Environmental, Legal, and Ethical factors impact overall online business.
3
Understand consumer behaviour in digital economy & prepare consumer first strategy
Meet your Trainer
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
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Frequently asked questions
After completing the Search Engine Optimization Course in Kenya, a fresher can earn approximately KES 196,040 per month.
The total duration of the Search Engine Optimization Course in Kenya is 16 hours.
The Search Engine Optimization Course in Kenya is delivered in two languages; Arabic and English
Learners Point offers 3 types of classes for Search Engine Optimization Course in Kenya. Students can choose between one of the following:
1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
At Learners Point, if a participant doesn’t wish to proceed with the Search Engine Optimization Course in Kenya after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the registration date. The refund will be processed within 4 weeks from the day of exit.
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