Search Engine Optimization Course in Kenya

Our Search Engine Optimization Course in Kenya can help you become a full-stack SEO practitioner. This course is ideal for anyone interested in digital marketing. It is also for those who want to pursue a career that requires continual learning and development. The Knowledge and Human Development Authority (KHDA) has approved our course. Participants will learn about keyword research, on- and off-page optimization, analytics interpretation, and SEO best practices. Candidates who pass this 16-hour course are likely to earn attractive job offers from several industries.

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Accredited By

  • 12 Hours Training
  • Online / Classroom / Onsite
  • 27 Jul, 2024 / 27 Jul, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Search Engine Optimization Course in Kenya All About?

The Search Engine Optimization Course in Kenya provides professionals with an in-depth understanding of SEO fundamentals. It enables participants to optimise website material for the highest possible search engine ranking. Candidates learn how to enhance website traffic, optimise keywords, boost search engine rankings, and so on. They also gain practical skills for a career in digital marketing through a series of hands-on projects.

Why is the Search Engine Optimization Course in Kenya Important?

The Search Engine Optimization Course in Kenya is important for building strong knowledge of SEO. The digital space has become vital in linking businesses with their customers and audiences. Thus, our course trains applicants to work as industry-ready SEO specialists. We help them grow into valuable assets in today's business world.

How Does a Search Engine Optimization Course in Kenya Help You Get Hired by Companies?

Companies demand professionals who have completed an SEO course in Kenya. Increasingly, businesses rely on search engines to connect with customers. Trained professionals are experts in optimising website content. They stay current with the latest improvements and approaches. Companies pay high salaries to skilled SEO professionals based on their level of knowledge.

Industry Trends

There are more than a billion websites today. They are all competing for search engine rankings. SEO is the most effective way to distribute content and drive organic website traffic. Due to market demands, digital professionals are developing their SEO abilities.

Market trends

The global SEO market is predicted to be worth US$129.6 billion by 2030. It will grow at an 8.4% CAGR from 2022 to 2030. This implies a high demand for SEO experts, as many businesses must compete in multiple niches. As per the US Bureau of Labor Statistics, job opportunities for SEO specialists will increase by 8% by 2029.

Salary Trends

As the online space evolves, an increasing number of businesses hire SEO consultants. There are several opportunities for experts to work in the SEO industry nowadays. An SEO Specialist in Kenya earns around KES 2,352,500 per year. One can earn higher based on location, industry and experience level.

Demand & Opportunities

With more than 30,000 job postings seeking SEO skills, SEO is the most in-demand digital marketing skill. The Search Engine Optimization Course in Kenya equips candidates with the necessary competency in related roles. This helps professionals to easily avail good career opportunities.

A few of the most notable SEO jobs available in Kenya are as follows:

  1. SEO Specialists 
  2. SEO Managers 
  3. SEO Directors 
  4. Digital Marketing Managers 
  5. Social Media Specialists

Course Outcome

Successful completion of the Search Engine Optimization Course in Kenya will help you in the following ways:

  • Gain a deep understanding of the evolution of the search landscape
  • Understand the fundamental concepts of SEO and how search engines work
  • Identify tools to track results, measure success, and reverse engineer competitors
  • Identify and prioritise the content for better optimization 
  • Optimise website and overall digital presence to increase the reach
  • Build a high-performing SEO team with well-defined roles

Course Module

  • Marketing definition
  • Understand Traditional Marketing
  • User behaviour before Digital evolution
  • Basic Marketing Funnel
  • What is SEO
  • Deep understanding of On-page & Off- page SEO
  • Why SEO is vital
  • SEO tool to analyze domain
  • Keywords planner tool
  • What is SEO structure for website
  • Structure of organic search text result
  • Tyes of Keyword categories
  • Digital Marketing terminologies
  • Google Products
  • Google best practices
  • Google Adwords/ Google ads
  • Google Analytics
  • Performance Metrics
  • Organic & Paid are two wings of DM
  • Consumer behaviour after digital evolution
  • Digital Marketing channels
  • Importance of branding
  • Why having website or app is important (Internet property)
  • Importance of data collection & Data privacy act understanding
  • Structure of Search engine result page
  • Media Buy types
  • Understand user behaviour for each SM platforms
  • How does social media platform function & best practices
  • Metrics to analyze social media performance
  • How to plan content on Social Media
  • Introduction to META ads Manager
  • Insight tools

Program Dates

27 Jul
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?

Learners Point Academy is the leading provider of the Search Engine Optimization Course in Kenya. We offer substantial experience in teaching relevant skills and knowledge.

Our Search Engine Optimization Course in Kenya offers the following USPs:

  • We look at real-world scenarios organisations face and formulate our Search Engine Optimization training course evaluating practical requirements
  • Besides theoretical knowledge, we also focus on practical case studies to give you a realistic understanding of what to expect while delivering in a demanding role
  • Our bespoke SEO course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organising group sessions, we also offer a guided learning experience to enhance the quality of our SEO training program
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

“The SEO course is really valuable. Within such a short span, the course elaborated on all the major topics of SEO in detail. I am very impressed with the training.”

Kioni Auma

SEO Specialist

“Thanks to Learners Point, my career scope has broadened. As a digital marketer, my SEO knowledge has improved a lot. I feel confident in my job as well.”

 

Malia Wanijiku

Digital Marketer

“The training is amazing. I had a very good experience with the program. The course modules are well organised. The trainer has helped me to develop new skills as well.”

Ian Kiptoo

Marketing Executive

“Starting from the trainer to the backend team, Learners Point is amazing. The course has helped me to learn so many new concepts of SEO. Thanks to this training, I am now working as an SEO Manager.” 

Tisha Omondi

SEO Manager

“I had a great learning experience at Learners Point Academy. The SEO Course was very beneficial. It helped me to understand the vital aspects of SEO. After completing the course, I started working as an SEO Analyst.”

Ricky Kipkirui

SEO Analyst

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Search Engine Optimization Course in Kenya

After completing the Search Engine Optimization Course in Kenya, a fresher can earn approximately KES 196,040 per month.

The Search Engine Optimization Course in Kenya is delivered in two languages; Arabic and English

At Learners Point, if a participant doesn’t wish to proceed with the Search Engine Optimization Course in Kenya after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the registration date. The refund will be processed within 4 weeks from the day of exit.

The total duration of the Search Engine Optimization Course in Kenya is 16 hours.

Learners Point offers 3 types of classes for Search Engine Optimization Course in Kenya. Students can choose between one of the following:

1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
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