Search Engine Optimization (SEO) Training - #1 Practical Classes in Dubai

SEO is a guaranteed marketing strategy widely used to increase websites flow of organic traffic. The SEO course in Dubai helps participants to transform into full-stack SEO professionals driving sustained growth in the quality and quantity of website traffic. This comprehensive SEO training in Dubai is ideal for anyone passionate about digital marketing and is looking for a career of continual learning and development.

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  • 24 Hours Training
  • Online / Classroom / Onsite
  • 26 Mar, 2023 / 3 May, 2023
  • Additional Program Dates
  • 100K+ Happy Students

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What is this Search Engine Optimization course all about?

The SEO course in Dubai is designed to provide professionals a deep understanding of the fundamentals of SEO. This SEO course teaches participants to optimize website content for the best possible search engine ranking. This SEO training provides ample hands-on exercises to train participants on increasing website traffic, optimizing keywords, improving search engine rankings, etc. This SEO training in Dubai helps participants develop practical, real-world skills that they can apply to a career in digital marketing.

What is this Search Engine Optimization course all about?

The SEO course in Dubai is designed to provide professionals a deep understanding of the fundamentals of SEO. This SEO course teaches participants to optimize website content for the best possible search engine ranking. This SEO training ...

Read More

Why is getting trained on Search Engine Optimization important?

With the increasing significance of the internet in connecting businesses with their customers and audiences, search engine optimization has become an essential and a prized profession. The SEO course in Dubai enables professionals to master the best industry practices for optimizing the content on websites. This SEO training course helps individuals turn into industry-ready SEO professionals and thus become valuable assets in today’s business world.

Why is getting trained on Search Engine Optimization important?

With the increasing significance of the internet in connecting businesses with their customers and audiences, search engine optimization has become an essential and a prized profession. The SEO course in Dubai enables professio...

Read More

Why is getting trained on Search Engine Optimization important?

With the increasing significance of the internet in connecting businesses with their customers and audiences, search engine optimization has become an essential and a prized profession. The Search Engine Optimization course enables professionals to master the best industry practices for optimizing the content on websites. This SEO training helps individuals turn into industry-ready SEO professionals and thus become valuable assets in today’s business world.

Why is getting trained on Search Engine Optimization important?

With the increasing significance of the internet in connecting businesses with their customers and audiences, search engine optimization has become an essential and a prized profession. The Search Engine Optimization course enables ...

Read More

Industry Trends

With over 1 billion websites today and each of these competing to grab the attention in the search engine results pages, SEO is reigning in the world of optimized content delivery and organic website traffic. The Search Engine Optimization certification comes with its own set of merits and opportunities in the market. Let us see how.

Market trends Market trends

The changing reality of the global business landscape is making SEO a fascinating and intimidating subject. SEO professionals are in high demand, as companies are in need of search engine optimization to compete in most niches. According to the US Bureau of Labor Statistics, the job outlook for SEO Specialists is very positive with projected job growth of 8% between 2019 and 2029. 

Salary Trend Salary Trends

The rise of the digital era resulted in an increased number of companies indulging in SEO professionals. Not only the possibilities are endless for professionals to build a career in the SEO industry today, but they are also welcomed in the job market with impressive salary packages. According to salaryexpert.com, an SEO Specialist in Dubai typically earns a base salary of AED 174,668 per annum.

 

Demand & Opportunities

With more than 30,000 job postings seeking SEO skills, SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com. The Search Engine Optimization certification gives an assurance of the necessary competency in related roles, thus making these opportunities easier to avail.

A few of the most-sought SEO jobs available in the Dubai region (as observed in popular Dubai job portals) follow:

  1. SEO Specialists identify strategies, techniques, and tactics to increase the flow to websites and obtain a high-ranking placement in the results page of search engines

  2. SEO Managers oversee the research of SEO to help the digital marketing team run effective campaigns

  3. SEO Directors serve as innovators and often work in teams to brainstorm ideas for improving SEO for an organization's online presence

  4. Digital Marketing Managers plan, develop, implement and manage the overall digital marketing strategy to promote a company's brand, products, and services

  5. Social Media Specialists create and administer content on social media platforms to attract and engage with targeted virtual communities and network users

 

Course Outcome

Successful completion of the Search Engine Optimization course will help you to:

  • Gain a deep understanding of the evolution of the search landscape
  • Understand the fundamental concepts of SEO and how search engines work
  • Identify tools to track results, measure success, and reverse engineer competitors
  • Identify and prioritize the content for better optimization 
  • Optimize website and overall digital presence to increase the reach
  • Build a high-performing SEO team with well-defined roles

Course Module

  • What is a search engine?
  • Anatomy of a search engine
  • What is query interface?
  • About Search engine results pages
  • Explaining Crawlers, spiders, and robots
  • Databases and SEO
  • Important Search algorithms
  • Retrieval and ranking in SEO
  • Search characteristics
  • Classifying search engines
  • Primary search engines
  • Secondary search engines
  • Targeted search engines
  • How search engines work
  • SEO means hard work
  • What is long tail search?
  • How the long tail act
  • Characteristics of long tail keywords
  • Broad head vs. long tail
  • Amount of text on a page
  • Keyword density
  • Location of keywords on a page
  • Text format and SEO
  • Creating Meta tags
  • Keywords in links
  • Content is king
  • Long-term content planning
  • Keyword density and SEO
  • Domain name
  • Number of pages
  • Page name or URL planning
  • Image name planning
  • About heading tags and their planning
  • Alt attribute
  • Link title
  • Errors (401, 404, 301 and 302 etc...)
  • Canonical error
  • Handling page redirections
  • Checking HTTP requests
  • Checking validation of your HTML and CSS
  • URL submission taking in account
  • Article submission and its role in SEO
  • Blog submission
  • PPT submission and tips how to create
  • Directory submission
  • Classified submission
  • Press release submission
  • Forum posting and guest comment
  • Image optimization
  • Video optimization
  • PDF submission
  • Local Listing
  • Question and Answers
  • How to plan weekly SEO
  • How to create status for client
  • Analysis report
  • Ranking analysis
  • Analysis our competitors
  • The Mobile Landscape
  • SEO for Mobile
  • App SEO: Deep Linking and Indexing for Mobile Search
  • App Deep Linking
  • App Indexing
  • Optimizing for Vertical Search
  • Universal Search = Blended Search
  • The Opportunity Unleashed
  • Optimizing for Local Search
  • Local Listing Submissions
  • Google My Business
  • Google Knowledge Graph Carousel
  • Business Website Optimization for Local Search
  • Optimizing for Image Search
  • Image Optimization Tips
  • White hat SEO
  • Black hat SEO
  • Gray hat SEO
  • Why keywords are important
  • Research of keywords
  • Selecting keywords
  • Patterns, proximity, and stemming
  • Natural language vs. Boolean searches
  • Why inbound links are important
  • Link importance (citation index)
  • Link text (anchor text)
  • Relevance of referring pages
  • Increasing link popularity
  • Link building strategies
  • Blogging
  • Social search
  • Social networks
  • Facebook
  • LinkedIn
  • Twitter
  • RSS Feeds
  • Google+
  • Penalties
  • Types of Manual Penalties
  • Links Google Does Not Like
  • Link Cleanup Process
  • Sources of Data
  • Using Tools
  • The Link Removal Process
  • Conclusion
  • Why Measuring Success Is Essential to the SEO Process
  • The Tracking Cycle: Produce, Launch, Measure, Refine
  • Establishing a Proper Baseline
  • Using Analytics as a Business Case for SEO
  • Measuring Search Traffic
  • Basic Overview
  • Selecting the Right Analytics Package
  • Extracting Valuable SEO Data in Web Analytics
  • Number of pages getting search traffic
  • Segmenting Search Traffic
  • Referring Sites
  • Using Custom Analytics Dashboards
  • Taking a Deeper Look at Action Tracking
  • Separating the Analytics Wheat from the Chaff
  • Tying SEO to Conversion and ROI
  • Increasing Conversion

Course Module

  • What is a search engine?
  • Anatomy of a search engine
  • What is query interface?
  • About Search engine results pages
  • Explaining Crawlers, spiders, and robots
  • Databases and SEO
  • Important Search algorithms
  • Retrieval and ranking in SEO
  • Search characteristics
  • Classifying search engines
  • Primary search engines
  • Secondary search engines
  • Targeted search engines
  • How search engines work
  • SEO means hard work
  • White hat SEO
  • Black hat SEO
  • Gray hat SEO
  • What is long tail search?
  • How the long tail act
  • Characteristics of long tail keywords
  • Broad head vs. long tail
  • Why keywords are important
  • Research of keywords
  • Selecting keywords
  • Patterns, proximity, and stemming
  • Natural language vs. Boolean searches
  • Amount of text on a page
  • Keyword density
  • Location of keywords on a page
  • Text format and SEO
  • Creating Meta tags
  • Keywords in links
  • Content is king
  • Long-term content planning
  • Keyword density and SEO
  • Domain name
  • Number of pages
  • Page name or URL planning
  • Image name planning
  • About heading tags and their planning
  • Alt attribute
  • Link title
  • Errors (401, 404, 301 and 302 etc...)
  • Canonical error
  • Handling page redirections
  • Checking HTTP requests
  • Checking validation of your HTML and CSS
  • Why inbound links are important
  • Link importance (citation index)
  • Link text (anchor text)
  • Relevance of referring pages
  • Increasing link popularity
  • Link building strategies
  • URL submission taking in account
  • Article submission and its role in SEO
  • Blog submission
  • PPT submission and tips how to create
  • Directory submission
  • Classified submission
  • Press release submission
  • Forum posting and guest comment
  • Image optimization
  • Video optimization
  • PDF submission
  • Local Listing
  • Question and Answers
  • Blogging
  • Social search
  • Social networks
  • Facebook
  • LinkedIn
  • Twitter
  • RSS Feeds
  • Google+
  • How to plan weekly SEO
  • How to create status for client
  • Analysis report
  • Ranking analysis
  • Analysis our competitors
  • Penalties
  • Types of Manual Penalties
  • Links Google Does Not Like
  • Link Cleanup Process
  • Sources of Data
  • Using Tools
  • The Link Removal Process
  • Conclusion
  • The Mobile Landscape
  • SEO for Mobile
  • App SEO: Deep Linking and Indexing for Mobile Search
  • App Deep Linking
  • App Indexing
  • Optimizing for Vertical Search
  • Universal Search = Blended Search
  • The Opportunity Unleashed
  • Optimizing for Local Search
  • Local Listing Submissions
  • Google My Business
  • Google Knowledge Graph Carousel
  • Business Website Optimization for Local Search
  • Optimizing for Image Search
  • Image Optimization Tips
  • Why Measuring Success Is Essential to the SEO Process
  • The Tracking Cycle: Produce, Launch, Measure, Refine
  • Establishing a Proper Baseline
  • Using Analytics as a Business Case for SEO
  • Measuring Search Traffic
  • Basic Overview
  • Selecting the Right Analytics Package
  • Extracting Valuable SEO Data in Web Analytics
  • Number of pages getting search traffic
  • Segmenting Search Traffic
  • Referring Sites
  • Using Custom Analytics Dashboards
  • Taking a Deeper Look at Action Tracking
  • Separating the Analytics Wheat from the Chaff
  • Tying SEO to Conversion and ROI
  • Increasing Conversion

Program Dates

26 Mar
  • 09:00 AM
  • Sun
  • Classroom
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5 Apr
  • 07:00 PM
  • Wed
  • Online Live
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16 Apr
  • 11:00 AM
  • Sun
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3 May
  • 11:00 AM
  • Wed
  • Classroom
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Expert Instructors & Teaching Methods

Learners Point has a reputation for high-quality training that makes a difference in people’s lives. We undertake a practical and innovative approach to working closely with businesses to improve their workforce. Our expertise is wide-ranging with ample support from our expert trainers who are globally recognized and hold a diverse set of experiences in their field of expertise. We are proud of our instructors who take ownership of our distinctive and comprehensive training methodologies, help our students imbibe those with ease, and accomplish gracefully.

We at Learners Point believe in encouraging our students to embark upon a journey of lifelong learning and self-development, with the aid of our comprehensive and distinctive courses tailored to current market trends. The manifestation of our career-oriented approach is what we assure through a pleasant professional enriched environment with cutting-edge technology, and an outstanding while highly acknowledged training staff that uses up-to-date methodologies and quality course material. With our aim to mold professionals to be future leaders, our industry expert trainers provide the best in town mentorship to our students while endowing them with the thirst for knowledge and inspiring them to strive for professional and human excellence.

Our Trainers

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Why Count on Learners Point?

Being the leading providers of the Search Engine Optimization course in Dubai, at Learners Point we help professionals master the necessary skill sets to successfully complete the Search Engine Optimization certification.

Following are the USPs our Search Engine Optimization course offers you:

  • We look at real-world scenarios organizations face and formulate our Search Engine Optimization training course evaluating practical requirements
  • Apart from theoretical knowledge, we also focus on practical case studies to give you a reality check and insight into what exactly will be asked of you while delivering in a demanding role
  • Our bespoke SEO course also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organizing group sessions, we also offer a guided learning experience to enhance the quality of our SEO training program
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience

"I took the Learners Point's SEO course in Dubai in 2019. The instructor was extraordinary. He had tremendous depth as long as vital concepts were concerned and even were aware of both past and latest Google algorithm updates. Definitely, recommending it."

"I took the Learners Point's SEO course in Dubai in 2019. The instructor was extraordinary. He had tremendous depth as l [...]

Mariam Anis

Digital Marketing Manager

"This is a great and focused SEO training in Dubai on current foundational concepts and technical issues. The instructor did a great job tying the concepts together with the tool features. It was a great experience."

"This is a great and focused SEO training in Dubai on current foundational concepts and technical issues. The instructor [...]

Asha Prakash

Marketing Executive - Malco Technologies

"The instructor is very patient as I asked many questions during the SEO training course. He also explains topics very clearly. I liked the labs the best as they were a great way to put everything we learned to the test (that was very helpful!!!)."

"The instructor is very patient as I asked many questions during the SEO training course. He also explains topics very c [...]

Mays Issam Mahmoud Alotaibi

SEO Analyst at Styro UAE

Our Graduates

Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

Frequently Asked Questions

Yes, SEO is a good career choice in Dubai as it is lucrative and offers access to diverse opportunities. UAE is one of the largest markets for internet marketing, as the market is facing a demand for skilled professionals, SEO-certified professionals are no short in demand in the country. The demand for these professionals is high with their salaries higher than the average. With numerous job opportunities in various fields, it is now the perfect time to choose a career in this industry.
The SEO course in Dubai is designed to provide professionals a deep understanding of the fundamentals of SEO. This SEO course teaches participants to optimize website content for the best possible search engine ranking. The SEO training in Dubai helps participants develop practical, real-world skills that they can apply to a career in digital marketing. As this SEO course meets the requirements of a global workforce, trained professionals are assured a promising future in the digital marketing industry.
There are no specific prerequisites to enroll in this Search Engine Optimization course in Dubai. However, a beginner’s level of knowledge in digital marketing will be an added advantage for participants to understand the concepts easier.
At Learners Point, if a participant doesn’t wish to proceed with the training after the registration due to any reason, he or she is entitled to a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.
With the increasing significance of the internet in connecting business, search engine optimization has become an essential and a prized profession. The Search Engine Optimization course helps individuals turn into industry-ready SEO professionals and thus become valuable assets in today’s business world. With the rising demand for digital marketing, it is necessary to possess commendable knowledge and skills in search engine optimization to stay relevant in the global job market.
The SEO course in Dubai is perfect for anyone passionate about digital marketing and is looking to be equipped with essential SEO skills for a promising career with endless opportunities for continual learning and development.
The SEO training sessions at Learners Point are interactive, immersive, and intensive hands-on programs. We offer 3 modes of delivery and participants can choose from instructor-led classroom-based group coaching, one-to-one training session, or high-quality live and interactive online sessions as per convenience.
Enquire For Corporate Training Book Free Demo Class

Frequently Asked Questions

Yes, SEO is a good career choice in Dubai as it is lucrative and offers access to diverse opportunities. UAE is one of the largest markets for internet marketing, as the market is facing a demand for skilled professionals, SEO-certified professionals are no short in demand in the country. The demand for these professionals is high with their salaries higher than the average. With numerous job opportunities in various fields, it is now the perfect time to choose a career in this industry.
With the increasing significance of the internet in connecting business, search engine optimization has become an essential and a prized profession. The Search Engine Optimization course helps individuals turn into industry-ready SEO professionals and thus become valuable assets in today’s business world. With the rising demand for digital marketing, it is necessary to possess commendable knowledge and skills in search engine optimization to stay relevant in the global job market.
The SEO course in Dubai is designed to provide professionals a deep understanding of the fundamentals of SEO. This SEO course teaches participants to optimize website content for the best possible search engine ranking. The SEO training in Dubai helps participants develop practical, real-world skills that they can apply to a career in digital marketing. As this SEO course meets the requirements of a global workforce, trained professionals are assured a promising future in the digital marketing industry.
The SEO course in Dubai is perfect for anyone passionate about digital marketing and is looking to be equipped with essential SEO skills for a promising career with endless opportunities for continual learning and development.
There are no specific prerequisites to enroll in this Search Engine Optimization course in Dubai. However, a beginner’s level of knowledge in digital marketing will be an added advantage for participants to understand the concepts easier.
The SEO training sessions at Learners Point are interactive, immersive, and intensive hands-on programs. We offer 3 modes of delivery and participants can choose from instructor-led classroom-based group coaching, one-to-one training session, or high-quality live and interactive online sessions as per convenience.
At Learners Point, if a participant doesn’t wish to proceed with the training after the registration due to any reason, he or she is entitled to a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.
Enquire For Corporate Training Book Free Demo class
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