Search Engine Optimization (SEO)

Search Engine Optimisation (SEO) Training Course

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Course Objectives

  • Demystify the role of social media, user data, and algorithms such as Google’s Panda and Penguin
  • Discover tools to track results, measure success, and reverse engineer competitors
  • Look at opportunities in mobile, local, and vertical SEO
  • Build a high-performing SEO team with well-defined roles

Course Module

  • What is a search engine?
  • Anatomy of a search engine
  • What is query interface?
  • About Search engine results pages
  • Explaining Crawlers, spiders, and robots
  • Databases and SEO
  • Important Search algorithms
  • Retrieval and ranking in SEO
  • Search characteristics
  • Classifying search engines
  • Primary search engines
  • Secondary search engines
  • Targeted search engines
  • How search engines work
  • SEO means hard work

  • White hat SEO
  • Black hat SEO
  • Gray hat SEO

  • What is long tail search?
  • How the long tail act
  • Characteristics of long tail keywords
  • Broad head vs. long tail

  • Why keywords are important
  • Research of keywords
  • Selecting keywords
  • Patterns, proximity, and stemming
  • Natural language vs. Boolean searches

  • Amount of text on a page
  • Keyword density
  • Location of keywords on a page
  • Text format and SEO
  • Creating Meta tags
  • Keywords in links
  • Content is king
  • Long-term content planning
  • Keyword density and SEO
  • Domain name
  • Number of pages
  • Page name or URL planning
  • Image name planning
  • About heading tags and their planning
  • Alt attribute
  • Link title
  • Errors (401, 404, 301 and 302 etc...)
  • Canonical error
  • Handling page redirections
  • Checking HTTP requests
  • Checking validation of your HTML and CSS

  • Why inbound links are important
  • Link importance (citation index)
  • Link text (anchor text)
  • Relevance of referring pages
  • Increasing link popularity
  • Link building strategies

  • URL submission taking in account
  • Article submission and its role in SEO
  • Blog submission
  • PPT submission and tips how to create
  • Directory submission
  • Classified submission
  • Press release submission
  • Forum posting and guest comment
  • Image optimization
  • Video optimization
  • PDF submission
  • Local Listing
  • Question and Answers

  • Blogging
  • Social search
  • Social networks
  • Facebook
  • LinkedIn
  • Twitter
  • RSS Feeds
  • Google+

  • How to plan weekly SEO
  • How to create status for client
  • Analysis report
  • Ranking analysis
  • Analysis our competitors

  • Penalties
  • Types of Manual Penalties
  • Links Google Does Not Like
  • Link Cleanup Process
  • Sources of Data
  • Using Tools
  • The Link Removal Process
  • Conclusion

  • The Mobile Landscape
  • SEO for Mobile
  • App SEO: Deep Linking and Indexing for Mobile Search
  • App Deep Linking
  • App Indexing
  • Optimizing for Vertical Search
  • Universal Search = Blended Search
  • The Opportunity Unleashed
  • Optimizing for Local Search
  • Local Listing Submissions
  • Google My Business
  • Google Knowledge Graph Carousel
  • Business Website Optimization for Local Search
  • Optimizing for Image Search
  • Image Optimization Tips

  • Why Measuring Success Is Essential to the SEO Process
  • The Tracking Cycle: Produce, Launch, Measure, Refine
  • Establishing a Proper Baseline
  • Using Analytics as a Business Case for SEO
  • Measuring Search Traffic
  • Basic Overview
  • Selecting the Right Analytics Package
  • Extracting Valuable SEO Data in Web Analytics
  • Number of pages getting search traffic
  • Segmenting Search Traffic
  • Referring Sites
  • Using Custom Analytics Dashboards
  • Taking a Deeper Look at Action Tracking
  • Separating the Analytics Wheat from the Chaff
  • Tying SEO to Conversion and ROI
  • Increasing Conversion

Learning Approch

  • Designed with a focus on real world relevance
  • Real-world case studies
  • Hands-on Assignments
  • Individualized Instructor
  • Career Guidance

Certification (LP Certificate)

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Certification (KHDA)

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Expert Instructors & Teaching Methods

Firoz Aziz Khan

Firoz Aziz Khan is a senior digital marketing expert with over 8 years of client and consulting experience in consumer products, hospitality, health, fitness and retailing. He is a practitioner and lecturer on digital marketing (SEO, PPC, Social Media, Video, Conversational) etc. He began his entreprenenurial journey four years ago and is currently running a digital marketing consultancy firm servicing some prominent international clients.

Major accomplishments include the launch of one of the unique eCommerce retail concepts, the turnaround of a flagship consumer product, the positioning of a well known brand, the launch of numerous new products and concepts, and the development of a long list of programs which drove profitable increases in customer traffic.

Firoz Aziz Khan

Learners Experience

Frequently Asked Questions

Our trainings are mostly instructor led and classroom based. However, we also offer high quality live and interactive online sessions.

Our highly skilled faculties from around the globe are experts in their fields and come with decades of diverse industry experience. Our trainers are internationally recognized and locally preferred with rich research driven experience which will ensure highly customizable, engaging and top in the class learning experience.

Choosing LearnersPoint is true value for money as our trainings are right blend of theory and practice and specially developed keeping tomorrow's business needs in mind. All the training sessions are closely monitored through specially designed progress tracker to ensure reinforced and unparalleled learning experience.

Once you have registered for a course and wish to not to proceed with the training for any reason, you are entitled for a refund of the fees provided we are notified in writing within 2 days from the date of initial registration before the training commencement. The refunds are processed within 4 weeks from the day of withdrawal.