Social Media Marketing Course
24-hour training designed by industry experts
6-course modules based on latest trends
Master AI Prompt Engineering
Social Media marketing & content creation
Paid Advertising & PPC mastery
Hands-On projects & industry certifications
4.9/5
4300 Enrolled
Overview
What you will learn:
- Fundamentals of social media & popular networking sites
- Learn user behaviour & content creation
- Analyze social media numbers
- Personalized mentorship from industry experts
- Prepares candidates for the social media certification exam
- Includes real-world projects and interactive learning activities
Upcoming sessions
Curriculum
1
Social Media Landscape in 2025 – Emerging trends & platforms
2
Understanding Social Media Algorithms – Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Snapchat
3
Buyer Personas & Audience Targeting – AI-driven audience segmentation
4
Crafting a Social Media Strategy – Planning & Execution
5
Social Media Branding & Positioning
6
Tools: ChatGPT, Sprout Social, Hootsuite, Meta Business Suite
1
Content Formats for 2025 – Reels, Shorts, Carousels, AI-generated content
2
Copywriting & Storytelling for Social Media
3
AI-Driven Content Creation – ChatGPT, Jasper, Copy.ai, Canva AI
4
Short-Form Video Marketing – TikTok, Instagram Reels, YouTube Shorts
5
Social Media Engagement Strategies – Gamification, UGC, Community Building
6
Tools: Canva AI, Adobe Express, CapCut, Pictory, Synthesia
1
Social Media Ad Platforms – Meta (Facebook & Instagram), TikTok, LinkedIn, YouTube, Snapchat
2
AI-Powered Ad Optimization – Google Performance Max, Meta Advantage+
3
Influencer Marketing & Collaborations – Finding influencers using AI
4
A/B Testing for Ads – Optimizing Performance
5
AI in Ad Copy & Creative Generation
6
Tools: Meta Ads Manager, Google Ads, AdCreative.ai, TikTok Ads Manager
1
Social Media Analytics & KPIs – Engagement, Reach, CTR, ROAS
2
AI-Powered Insights & Sentiment Analysis – Brandwatch, Talkwalker
3
Crisis Management & Social Media Reputation
4
A/B Testing & Social Listening for Data-Driven Decisions
5
Looker Studio, Rival IQ
1
AI in Content Planning & Scheduling – Buffer, Later, Hootsuite AI
2
Chatbots & Conversational Marketing – ManyChat, Drift
3
AI for Trend Prediction & Sentiment Analysis
4
Automating Social Media Workflows – Zapier, HubSpot
5
The Future of AI in Social Media Marketing
6
Tools: Hootsuite AI, ManyChat, Drift, Brandwatch
1
Social Media Marketing Campaigns – Organic & Paid strategies
2
Community Engagement
3
Building a Social Media Marketing Portfolio
4
Certification & Career Opportunities
5
Tools: Real-world case studies & hands-on projects
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
Learning Outcomes
At the end of this course, you will learn:
1
Thorough understanding of the main social media platforms and their distinctive characteristics
2
Learn to create a social media plan that aligns with your company's objectives
3
Understand the techniques required to produce interesting and captivating content
4
Develop your ability to analyse social media numbers
5
Learn to use social media as an effective strategy for increasing brand recognition
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
Overall ratings by our students
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Frequently asked questions
There is no eligibility requirement for the Social Media Marketing Training. Anyone can apply for this course.
Our Social Media Course is 24 hours long. We offer flexible training sessions for corporate professionals & freshers in Dubai.
You will gain several skills after learning about prompt engineering in our Social Media Marketing Course. These include:
1. Strong command of language
2. Logical thinking & problem-solving
3. Creativity skills
4. Understanding of how AI models work
The certification earned after completing the Social Media Marketing Certification does not expire. It has lifetime validity.
The key skills professionals will learn after completing Social Media Marketing Training are as follows :
1)Flexibility
2)Understanding of Social Media Platforms
3)Analytical Skills and more
Our social media marketing course covers brand awareness, optimise Facebook Ads campaigns and more. These topics are divided into 6 comprehensive course modules. These are:
- Understanding Social Media
- Introduction to Popular Social Networking Sites
- Twitter for Business
- LinkedIn for Business
- Pinterest for Business
- YouTube for Business
Yes. Our course offers training on measuring social media engagement and performance using analytical tools. You will learn to track the productivity of social media campaigns and improve results.
There is a high demand for social media marketers. Some of the job opportunities after completion of this course are as follows:
- Social Media Manager
- Social Media Coordinator
- Social Media Strategist
- Digital Media Strategist
- Social Media Consultant
The career benefits of enrolling in the social media courses are listed below:
- Equipped with In-demand skill set
- Freelance & Entrepreneurship Opportunities
- Staying ahead in the competition
- Networking opportunities
- High-paying job roles
Do you want to learn more about Learners Point Academy?
- Learn more about courses
- Understand about our methodology
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- Anything else that you want to know, we are here for you!
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