Social Media Marketing Course

Master the dynamics of the online marketing space with our 16-hour KHDA-approved Social Media Marketing Course. The training helps professionals gain skills to increase revenues, develop businesses, and grow website traffic. They acquire the abilities required for effective campaigns. They also learn to create ideal content for every platform. They gain skills to interact with the audience directly. The training helps students master information unique to each platform. Along with it, it also teaches them how to measure, analyze, and optimize social media performance for maximum impact.

Accredited By

  • 16 Hours Training
  • Online / Classroom / Onsite
  • 29 Jun, 2024 / 29 Jun, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Social Media Marketing Course All About?

The Social Media Marketing Course consists of online marketing campaigns conducted on platforms such as Facebook, Twitter, Instagram, and LinkedIn. It involves the strategic combination of managing organic communities and employing targeted advertising to attract new followers. They utilize engagement with their brand's audience to effectively promote products, services, or ideas. Along with it, they learn the dynamics of community-building and advertising. It helps them in combining social media to improve their brand's reach and impact.

Why is the Social Media Marketing Course Important?

The Social Media Marketing Course helps in building a strong brand presence, driving substantial website traffic, and ultimately increasing sales. Statistics report that the primary benefit of this training is heightened exposure, closely followed by increased traffic and an increase in leads. 

How Does a Social Media Marketing Course Help You Get Hired by Companies?

A Social Media Marketing Course helps professionals gain new skills, update their strategies, and achieve marketing goals. This investment can be highly beneficial, especially if someone is looking to upgrade their capabilities in social media marketing. 

Industry Trends


The Social Media Marketing Course helps in understanding market dynamics, customer sentiments, and emerging trends. The individuals will master this essential aspect and help their business forward through informed decision-making and targeted engagement. 

Here are some of the notable trends to look out for in the upcoming years:

  • ➤ Potency of Micro-Influencers
  • ➤ Social Commerce
  • ➤ Intuitive Chatbots
  • ➤ Increased Personalization
  • ➤ Augmented Reality 

Market trends

The Social Media Marketing Course provides a valuable understanding of today's dynamic social media landscape. With a staggering 4.7 billion active users worldwide, as reported by Statista, social media has become an important platform for businesses. By 2030, the Social Media Market is projected to reach an impressive $645 Billion in market size, indicating substantial growth opportunities. The market size is expected to expand at a CAGR of 13.31% between 2022 and 2027, with an estimated increase of USD 1,798.61 million.

Salary Trends

There are 4.7 billion active users globally. With 13 new users joining social media platforms every second, the marketing potential is vast. Hence it is translating to 13 potential customers. This not only makes social media marketing an exciting role but also opens doors to excellent earning prospects.

These are some of the average salaries earned by professionals in the MENA region:

  • ➤ Dubai: AED 12,500 monthly
  • ➤ Saudi Arabia: SAR 10,000 monthly
  • ➤ Qatar: QAR 10,000 monthly

Demand & Opportunities


There is a high demand for social media marketers. Projections indicate a notable 16.8% increase in the social media marketing budget in 2023 and a further 21.3% rise over the next five years. With businesses paying focus to social media marketing. Proficiency in this field has become an important skill. This rise in demand translates into sought-after job opportunities.

Some of the job opportunities after completion of the Social Media Marketing Course are as follows:

  1. Social Media Manager
  2. Social Media Coordinator
  3. Social Media Strategist
  4. Digital Media Strategist 
  5. Social Media Consultant

Course Outcome


Successful completion of the Social Media Marketing Course will enable professionals to:

  • Gain a thorough understanding of the main social media platforms and their distinctive characteristics.
  • Learn how to create a social media plan that aligns with your company's objectives.
  • Understand the techniques required to produce interesting and captivating content. 
  • Develop your ability to analyze social media numbers.
  • Discover how to use social media as an effective strategy for increasing brand recognition. 

Course Module


  • Facebook advertising fundamentals
  • Facebook advertising overview
  • Understanding Facebook ads
  • Creating Facebook ads 
  • Additional advertising options 
  • Managing existing ads 
  • Viewing advertising data 
  • Implementing best practices
  • Using Twitter for business
  • Smart Twitter account set up for business
  • Tweeting strategically
  • Creating engagement opportunities
  • Creating a rich Twitter experience
  • Managing your Twitter activity
  • Integrating Twitter with other online marketing
  • Pinterest basics
  • Marketing with Pinterest
  • Strategies and planning for social networking sites
  • Social media growth
  • Becoming an enlightened social media user
  • Posting strategies
  • Monitoring your social identity
  • Developing your LinkedIn business strategy
  • Finding your audience
  • Engaging your audience
  • Creating a dynamic company page
  • Content marketing with your company page
  • Recruiting with LinkedIn
  • Optimizing your channel
  • Optimizing your videos
  • Uploading your videos

Program Dates


29 Jun
  • 11:00 AM
  • Sat
  • Online Live
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Expert Instructors & Teaching Methods


Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?


As the leading provider of the Social Media Marketing Course, we have substantial experience teaching relevant skills and knowledge.

Our Social Media Marketing Course offers the following advantages:

  • Our Social Media Marketing Course is designed based on real-world scenarios, formulating and evaluating practical requirements
  • Our Social Media Marketing Course strives to provide a reality check and insight into the requirements of a challenging role and how to fulfil it
  • We also provide live interactive sessions and hands-on experience through assignments associated with the actual work environment
  • To enhance the learning experience of our students we provide organised group sessions and integrated training modules
  • Our discrete approach to career guidance enables our students to get successfully placed in renowned organisations

Learners Experience


"This course was dynamic and relevant to the current industry demands. Acquiring expertise in strategic online presence has significantly contributed to my career growth. A valuable addition to my skill set."

Irana Sheikh

Digital Marketing Specialist

"The proficiency gained in measuring and analyzing social media performance opened new doors for me. I now approach my campaigns strategically, thanks to the comprehensive training received in this course."

Pakhiza Umin

Social Media Analyst

“The course not only taught the theory but also provided practical insights that I could apply immediately. A worthwhile investment in my professional growth."

Shahfi Yann

Content Marketing Manager

"Navigating platform nuances became second nature after the course. I now feel confident in optimizing content for maximum impact and measuring performance effectively. Highly recommend it to anyone looking to understand social media marketing."

Amani Deol

Social Media Strategist

"The Social Media Marketing Course provided a solid foundation, helping me understand the intricacies of crafting content for different platforms. The hands-on approach and real-world applications truly enhanced my skills."

Bashir Mullick

Social Media Coordinator

Our Graduates


Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Social Media Marketing Course

The Social Media Marketing Course is also known as: 1)Digital Marketing 2)E-Marketing 3)Online Marketing

The accreditation body for our Social Media Marketing Certification is the Knowledge and Human Development Authority (KHDA).

The format for the Social Media Marketing exam is computerized multiple choice questions (MCQs).

The passing mark for the Social Media Marketing Certification exam is 80%.

The certification earned after completing the Social Media Marketing Certification does not expire. It has lifetime validity. 

There are no specific prerequisites required to apply for the Social Media Marketing Training. Anyone can apply for this course.

Yes, Instagram and Facebook Marketing is a part of the Social Media Marketing Course.

There are 60 questions in the Social Media Marketing exam..

The exam duration for the Social Media Marketing Training is 60 minutes.

The key skills professionals will learn after completing Social Media Marketing Training are as follows : 1)Flexibility 2)Understanding of Social Media Platforms 3)Analytical Skills and more.

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