Social Media Marketing Course in Kenya

Our Social Media Marketing Course in Kenya will prepare you to become a skilled social media marketer. Candidates can develop efficient marketing strategies using platforms such as YouTube, LinkedIn, Twitter and more. The Knowledge and Human Development Authority (KHDA) has approved our social media marketing course. Under expert supervision, this 16-hour training emphasises content creation, advertising, analytics and community management. With this training, applicants can explore lucrative work opportunities.

Accredited By

  • 16 Hours Training
  • Online / Classroom / Onsite
  • 1 Mar, 2024 / 31 Mar, 2024
  • Additional Program Dates
  • 100K+ Happy Students

(600+ Google Reviews)

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What is the Social Media Marketing Course in Kenya All About?

The Social Media Marketing Course in Kenya deals with the techniques and methods of online marketing through social media. The training covers social networks, brand recognition, content creation, influencer marketing and much more. Our training contains practical exercises that offer learners valuable techniques and social media strategies.

Why is the Social Media Marketing Course in Kenya Important?

The Social Media Marketing Course in Kenya is important to master the appropriate techniques and tools of social media advertising. This will assist digital marketers in driving social media engagement and achieving desired objectives. This course empowers anyone to effectively create social media marketing plans.

How Does a Social Media Marketing Course in Kenya Help You Get Hired by Companies?

Companies hire experts who have completed the Social Media Marketing Course in Kenya. Trainers are up to date on the newest trends, technology and techniques, allowing them to create unique, proven solutions. They can also help a company's brand by introducing new ideas and perspectives into the market. Therefore, businesses offer high packages to qualified marketers.

Industry Trends


The increased use of social media has had an impact on the marketing industry. Businesses now rely significantly on these platforms to increase consumer engagement, brand visibility, cost-effective marketing and website traffic. In response, businesses need qualified social media managers to help manage their social media marketing.

Market trends

In digital marketing, social media plays an increasingly important role. The Social Media Advertising Market is expected to grow at a CAGR of 11.70%, reaching USD 236.72 billion in 2030. This means that social media marketers may have high-paying career opportunities in the coming years.

Salary Trends

Job opportunities in social media marketing are growing rapidly. Companies are offering lucrative jobs to social media marketers. In Kenya, a Social Media Manager gets an average monthly salary of around KES 366,000. 

Demand & Opportunities


Social media marketing jobs are one of the fastest-growing opportunities. Our Social Media Marketing Course in Kenya equips one with the necessary competency in related roles. This helps professionals to easily avail good career opportunities.

A few of the most notable Social Media Marketing jobs available in Kenya are as follows:

  1. Social Media Strategist
  2. Social Media Manager
  3. Community Manager
  4. Social Media Consultant
  5. Brand Manager

Course Outcome


Successful completion of the Social Media Marketing Course in Kenya will help you in the following ways:

  • Understand the significance of social media in transforming business
  • Research, plan, create and post social media content
  • Analyse social media data to make marketing decisions
  • Learn social media marketing tools and tactics to build efficient strategies
  • Develop an engaging and effective social media strategy

Course Module


  • Facebook advertising fundamentals
  • Facebook advertising overview
  • Understanding Facebook ads
  • Creating Facebook ads 
  • Additional advertising options 
  • Managing existing ads 
  • Viewing advertising data 
  • Implementing best practices
  • Using Twitter for business
  • Smart Twitter account set up for business
  • Tweeting strategically
  • Creating engagement opportunities
  • Creating a rich Twitter experience
  • Managing your Twitter activity
  • Integrating Twitter with other online marketing
  • Pinterest basics
  • Marketing with Pinterest
  • Strategies and planning for social networking sites
  • Social media growth
  • Becoming an enlightened social media user
  • Posting strategies
  • Monitoring your social identity
  • Developing your LinkedIn business strategy
  • Finding your audience
  • Engaging your audience
  • Creating a dynamic company page
  • Content marketing with your company page
  • Recruiting with LinkedIn
  • Optimising your channel
  • Optimising your videos
  • Uploading your videos

Program Dates


1 Mar
  • 09:00 AM
  • Fri
  • Classroom
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8 Mar
  • 09:00 AM
  • Fri
  • Online Live
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25 Mar
  • 06:30 PM
  • Mon
  • Classroom
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31 Mar
  • 10:00 AM
  • Sun
  • Online Live
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Expert Instructors & Teaching Methods


Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies

  • ⦾Performance Marketing 
  • ⦾Media Planning & Buying
  • ⦾Social Media Marketing
  • ⦾Optimizing PPC/CPC/ CPL/ CPS Campaigns 
  • ⦾Campaign Analyzing 
  • ⦾Keyword Research
  • ⦾Analyzing Consumer Journey Funnel 
  • ⦾Content Strategy 
  • ⦾E-Commerce Marketing 
  • ⦾Campaign Optimization & Analysis 
  • ⦾Search Engine Marketing Optimization 
  • ⦾Growth Strategy 

 

 

Professional Skills

 

  • ⦾Google Analytics
  • ⦾Appsflyer  
  • ⦾META Business suite 
  • ⦾Semrush 
  • ⦾TUNE 
  • ⦾Similar Web 
  • ⦾Sprout Social 
  • ⦾Brand watch 

 

Professional & Academic Background

 

  • ⦾Post-Graduation Digital Marketing - The DMTI, Mumbai
  • ⦾Bachelors in Media Studies - Symbiosis Institute of Media & Communications (Pune, India)
  • ⦾Our Own English High School, Dubai

Ms. Farida

Why Count on Learners Point?


Being a leading training institute of Social Media Marketing Course in Kenya, at Learners Point Academy we help professionals master the necessary skill sets to complete the Social Media Marketing certification.

Following are the USPs our Social Media Marketing Course offers you:

  • We look at real-world scenarios organisations face and formulate our Social Media Marketing course evaluating practical requirements
  • We also focus on practical case studies as a way to provide you with a reality check and insight into what is expected of you when you are delivering in a demanding environment
  • Our bespoke Social Media Marketing course in Dubai also equips you with hands-on experience by offering assignments related to the actual work environment
  • Apart from organising group sessions, we also offer a guided learning experience to enhance the quality of our Social Media Strategy training program
  • We also take a discrete approach to career guidance so that one can be successfully placed as a professional

Learners Experience


“I am very happy that I chose LPA for this course. With this course, I am now more knowledgeable in social media handling. I have also learned about various tricks and current algorithms. Overall, it is an impressive training.”

Felix Langat

Brand Manager

“The thorough classes on networks such as Facebook and LinkedIn, combined with real-world case studies, provided me with valuable practical knowledge. I am confident in my ability to succeed in the field of social media marketing. Thank you, Learners Point.”

Azizi Ngugi

Social Media Marketer

“Taking the Social Media Marketing Course at Learners Point was a wise investment in my career. The course provided an excellent combination of theoretical concepts and hands-on practice. The teacher and the admin team are also very cooperative.”

Evans Ouma

Social Media Ad Manager

“Thanks to the Social Media Marketing Course in Kenya, I am more confident and knowledgeable in my profession. The trainer is very kind and helpful and cleared all my doubts.”

Sarah Odhiambo

Social Media Manager

“This training proved to be super beneficial for me. I have learned how to use various social media platforms to boost my company’s brand awareness. I am very happy with the outcome.”

Adam Njoroge

Social Media Strategist

Our Graduates


Our graduates are from big companies, small, companies, they are founders, career changers and life long learners. Join us and meet your tribe!

FAQs on Social Media Marketing Course in Kenya

The benefits of studying Social Media Marketing Course in Kenya are as follows: 1)Cost-Efficient Solution 2)Reach Global Audience 3)Reaching Local Audience 4)Precise and Ideal Targeting Audience 5)Simple Learning with Great Benefits

The Social Media Marketing Course in Kenya is delivered in two languages; Arabic and English.

At Learners Point, if a participant doesn’t wish to proceed with the Social Media Marketing Course in Kenya after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the registration date. The refund will be processed within 4 weeks from the day of exit.

The total duration for the Social Media Marketing Course in Kenya is 16 hours.

Learners Point offers 3 types of classes for Social Media Marketing Course in Kenya. Students can choose between one of the following:

1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
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