Social Media Marketing Course in Kenya
24-hour training designed by industry experts
6-course modules based on latest trends
Master AI Prompt Engineering
Social Media marketing & content creation
Paid Advertising & PPC mastery
Hands-On projects & industry certifications
4.8/5
4534 Enrolled
Upcoming sessions
Curriculum
1
Social Media Landscape in 2025 – Emerging trends & platforms
2
Understanding Social Media Algorithms – Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Snapchat
3
Buyer Personas & Audience Targeting – AI-driven audience segmentation
4
Crafting a Social Media Strategy – Planning & Execution
5
Social Media Branding & Positioning
6
Tools: ChatGPT, Sprout Social, Hootsuite, Meta Business Suite
1
Content Formats for 2025 – Reels, Shorts, Carousels, AI-generated content
2
Copywriting & Storytelling for Social Media
3
AI-Driven Content Creation – ChatGPT, Jasper, Copy.ai, Canva AI
4
Short-Form Video Marketing – TikTok, Instagram Reels, YouTube Shorts
5
Social Media Engagement Strategies – Gamification, UGC, Community Building
6
Tools: Canva AI, Adobe Express, CapCut, Pictory, Synthesia
1
Social Media Ad Platforms – Meta (Facebook & Instagram), TikTok, LinkedIn, YouTube, Snapchat
2
AI-Powered Ad Optimization – Google Performance Max, Meta Advantage+
3
Influencer Marketing & Collaborations – Finding influencers using AI
4
A/B Testing for Ads – Optimizing Performance
5
AI in Ad Copy & Creative Generation
6
Tools: Meta Ads Manager, Google Ads, AdCreative.ai, TikTok Ads Manager
1
Social Media Analytics & KPIs – Engagement, Reach, CTR, ROAS
2
AI-Powered Insights & Sentiment Analysis – Brandwatch, Talkwalker
3
Crisis Management & Social Media Reputation
4
A/B Testing & Social Listening for Data-Driven Decisions
5
Looker Studio, Rival IQ
1
AI in Content Planning & Scheduling – Buffer, Later, Hootsuite AI
2
Chatbots & Conversational Marketing – ManyChat, Drift
3
AI for Trend Prediction & Sentiment Analysis
4
Automating Social Media Workflows – Zapier, HubSpot
5
The Future of AI in Social Media Marketing
6
Tools: Hootsuite AI, ManyChat, Drift, Brandwatch
1
Social Media Marketing Campaigns – Organic & Paid strategies
2
Community Engagement
3
Building a Social Media Marketing Portfolio
4
Certification & Career Opportunities
5
Tools: Real-world case studies & hands-on projects
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
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Frequently asked questions
The benefits of studying Social Media Marketing Course in Kenya are as follows: 1)Cost-Efficient Solution 2)Reach Global Audience 3)Reaching Local Audience 4)Precise and Ideal Targeting Audience 5)Simple Learning with Great Benefits
The total duration for the Social Media Marketing Course in Kenya is 16 hours.
The Social Media Marketing Course in Kenya is delivered in two languages; Arabic and English.
Learners Point offers 3 types of classes for Social Media Marketing Course in Kenya. Students can choose between one of the following:
1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
At Learners Point, if a participant doesn’t wish to proceed with the Social Media Marketing Course in Kenya after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the registration date. The refund will be processed within 4 weeks from the day of exit.
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