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Social Media Marketing Strategy Training Course Summary

Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve. This course is designed to bring you up to date with what’s happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favorite form of media.

This course uses a combination of case studies, workshop sessions, knowledge share and group discussions to provide an interactive approach to knowledge transfer. A hands-on approach will allow you to tailor the topics to your organisation’s requirements.

Course Objectives

Understand just how essential social media is to the future of your company
Have a clear process for creating your social media strategy
Evaluate the social media landscape to establish your avatar
Understand how to use the most appropriate tools and channels to your advantage
Learn how to amplify your message and place it in front of your target audience at just the right time
Discover how to have social media support the business direction and objectives quarter by quarter
Understand how social media feeds into your online reputation and how the line between personal and professional is permanently blurred

Course Outline

Understanding Social Media
Facebook Advertising Fundamentals
Facebook Advertising Overview
Understanding Facebook Ads
Creating Facebook Ads
Additional Advertising Options
Managing Existing Ads
Viewing Advertising Data
Implementing Best Practices
Twitter for Business
Using Twitter for Business
Smart Twitter Account Setup for Business
Tweeting Strategically
Creating Engagement Opportunities
Creating a Rich Twitter Experience
Managing Your Twitter Activity
Integrating Twitter with Other Online Marketing
LinkedIn for Business
Developing Your LinkedIn Business Strategy
Finding Your Audience
Engaging Your Audience
Creating a Dynamic Company Page
Content Marketing with Your Company Page
Recruiting with LinkedIn
Google+ for Business
Using Google+ Pages for Business
Getting Started
Adding and Customizing Your Information
Google+ Pages Management and Awareness Building
Optimizing Your Google+ Pages for Google+
Tips and Tricks for Marketing with Google+ Pages
Measuring Your Google+ Page Success
Troubleshooting
Blogging Strategies
Blogging Overview
Setting up a Blog
Blog Posting
Blog Marketing
Making Money with Your Blog
Pinterest for Business
Pinterest Basics
Marketing with Pinterest
YouTube for Business
Optimizing Your Channel
Optimizing Your Videos
Uploading Your Videos
Introducing to the Popular Social Networking Sites
Strategies and Planning for Social Networking Sites
Social Media Growth
Becoming an Enlightened Social Media User
Posting Strategies
Monitoring your Social Identity

Who can Benefit from this Course

This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organisation’s online marketing strategy, such as:

Senior Management
Marketing and Business Development Managers
Marketing Executives
Small Business Owners
IT Managers
Anyone who would like to pursue a career in digital marketing

Course Objectives

Understand just how essential social media is to the future of your company
Have a clear process for creating your social media strategy
Evaluate the social media landscape to establish your avatar
Understand how to use the most appropriate tools and channels to your advantage
Learn how to amplify your message and place it in front of your target audience at just the right time
Discover how to have social media support the business direction and objectives quarter by quarter
Understand how social media feeds into your online reputation and how the line between personal and professional is permanently blurred

Course Outline

Understanding Social Media
Facebook Advertising Fundamentals
Facebook Advertising Overview
Understanding Facebook Ads
Creating Facebook Ads
Additional Advertising Options
Managing Existing Ads
Viewing Advertising Data
Implementing Best Practices
Twitter for Business
Using Twitter for Business
Smart Twitter Account Setup for Business
Tweeting Strategically
Creating Engagement Opportunities
Creating a Rich Twitter Experience
Managing Your Twitter Activity
Integrating Twitter with Other Online Marketing
LinkedIn for Business
Developing Your LinkedIn Business Strategy
Finding Your Audience
Engaging Your Audience
Creating a Dynamic Company Page
Content Marketing with Your Company Page
Recruiting with LinkedIn
Google+ for Business
Using Google+ Pages for Business
Getting Started
Adding and Customizing Your Information
Google+ Pages Management and Awareness Building
Optimizing Your Google+ Pages for Google+
Tips and Tricks for Marketing with Google+ Pages
Measuring Your Google+ Page Success
Troubleshooting
Blogging Strategies
Blogging Overview
Setting up a Blog
Blog Posting
Blog Marketing
Making Money with Your Blog
Pinterest for Business
Pinterest Basics
Marketing with Pinterest
YouTube for Business
Optimizing Your Channel
Optimizing Your Videos
Uploading Your Videos
Introducing to the Popular Social Networking Sites
Strategies and Planning for Social Networking Sites
Social Media Growth
Becoming an Enlightened Social Media User
Posting Strategies
Monitoring your Social Identity

Who can Benefit from this Course

Senior Management
Marketing and Business Development Managers
Marketing Executives
Small Business Owners
IT Managers
Anyone who would like to pursue a career in digital marketing

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FAQ's

How is this training delivered?
Our trainings are mostly instructor led and classroom based. However, we also offer high quality live and interactive online sessions.
Who are our trainers?

Our highly skilled faculties from around the globe are experts in their fields and come with decades of diverse industry experience. Our trainers are internationally recognized and locally preferred with rich research driven experience which will ensure highly customizable, engaging and top in the class learning experience.
Why should I chose LearnersPoint?

Choosing LearnersPoint is true value for money as our trainings are right blend of theory and practice and specially developed keeping tomorrow's business needs in mind. All the training sessions are closely monitored through specially designed progress tracker to ensure reinforced and unparalleled learning experience.
What is the refund policy?

Once you have registered for a course and wish to not to proceed with the training for any reason, you are entitled for a refund of the fees provided we are notified in writing within 2 days from the date of initial registration before the training commencement. The refunds are processed within 4 weeks from the day of withdrawal.

Mode of Training

Instructor-Led Classroom Training

There is no substitute of face to face training in a classroom setup. It ensures individualized attention with no distractions. This is chosen by majority for an unparalleled learning experience.
Self-Paced Video E-learning

Learning through videos. Watch anywhere and any time. Learners are able to go at their own pace without any hassles of time commitment and scheduling.
Instructor-Led Live Online

Expert instruction from a live instructor who will guide you through the course material. This is a live, hands-on, interactive class. The only difference is that you and your instructor are not in the same room! You can also ask questions using whiteboard, voice, and chat at any time during the class, hear fellow student’s questions and even share your screen with your instructor if you need assistance.