Social Media Marketing Course in Dubai
24-hour training designed by industry experts
6-course modules based on latest trends
Master AI Prompt Engineering
Social Media marketing & content creation
Paid Advertising & PPC mastery
Hands-On projects & industry certifications
4.5/5
4576 Enrolled
Overview
What you will master with us
- Fundamentals of social media & popular networking sites
- Understand user behaviour & content creation
- Research social media numbers
- Comprises of useful personalized mentorship
- Trains candidates for the social media certification exam
- Contains real-world projects & interactive learning exercises
Upcoming sessions
Curriculum
1
Social Media Landscape in 2025 – Emerging trends & platforms
2
Understanding Social Media Algorithms – Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Snapchat
3
Buyer Personas & Audience Targeting – AI-driven audience segmentation
4
Crafting a Social Media Strategy – Planning & Execution
5
Social Media Branding & Positioning
6
Tools: ChatGPT, Sprout Social, Hootsuite, Meta Business Suite
1
Content Formats for 2025 – Reels, Shorts, Carousels, AI-generated content
2
Copywriting & Storytelling for Social Media
3
AI-Driven Content Creation – ChatGPT, Jasper, Copy.ai, Canva AI
4
Short-Form Video Marketing – TikTok, Instagram Reels, YouTube Shorts
5
Social Media Engagement Strategies – Gamification, UGC, Community Building
6
Tools: Canva AI, Adobe Express, CapCut, Pictory, Synthesia
1
Social Media Ad Platforms – Meta (Facebook & Instagram), TikTok, LinkedIn, YouTube, Snapchat
2
AI-Powered Ad Optimization – Google Performance Max, Meta Advantage+
3
Influencer Marketing & Collaborations – Finding influencers using AI
4
A/B Testing for Ads – Optimizing Performance
5
AI in Ad Copy & Creative Generation
6
Tools: Meta Ads Manager, Google Ads, AdCreative.ai, TikTok Ads Manager
1
Social Media Analytics & KPIs – Engagement, Reach, CTR, ROAS
2
AI-Powered Insights & Sentiment Analysis – Brandwatch, Talkwalker
3
Crisis Management & Social Media Reputation
4
A/B Testing & Social Listening for Data-Driven Decisions
5
Looker Studio, Rival IQ
1
AI in Content Planning & Scheduling – Buffer, Later, Hootsuite AI
2
Chatbots & Conversational Marketing – ManyChat, Drift
3
AI for Trend Prediction & Sentiment Analysis
4
Automating Social Media Workflows – Zapier, HubSpot
5
The Future of AI in Social Media Marketing
6
Tools: Hootsuite AI, ManyChat, Drift, Brandwatch
1
Social Media Marketing Campaigns – Organic & Paid strategies
2
Community Engagement
3
Building a Social Media Marketing Portfolio
4
Certification & Career Opportunities
5
Tools: Real-world case studies & hands-on projects
Ms. Farida
Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.
Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.
Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.
Core Competencies:
- Performance Marketing
- Media Planning
- Social Media Marketing
- Optimizing PPC/CPC/ CPL/ CPS Campaigns
- Campaign Analyzing
- Keyword Research
- Analyzing Consumer Journey Funnel
- Content Strategy
- E-Commerce Marketing
- Campaign Optimization & Analysis
- Search Engine Marketing Optimization
- Growth Strategy
Professional Qualifications:
- Google Analytics
- Appsflyer
- META Business Suite
- Semrush
- TUNE
- Similar Web
- Sprout Social
- Brandwatch
- Post-Graduation in Digital Marketing, The DMTI, Mumbai
- Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai
Learning Outcomes
Upon completing the course, you will be able to:
1
Understand the importance of social media in reshaping business dynamics
2
Learn comprehensive research and formulate plans for creating and posting social media content
3
Utilise social media data analysis to inform strategic marketing decisions
4
Acquire proficiency in employing various social media marketing tools
5
Learn to establish engaging and efficient social media strategies to improve business impact
Learners Point Certificate
Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.
KHDA Certificate
Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.
CPD Certification
Earn a globally recognized CPD UK Certification with professional credit points. This certificate can be attested by The UAE Ministry of Foreign Affairs and International Cooperation for UAE visa issuance.
Overall ratings by our students
Related courses
Frequently asked questions
Our social media marketing training is ideal for anyone who wants to learn about social media marketing. It is perfect for the following:
- Business owners
- Marketers
- Entrepreneurs
- Students
Our Social Media certificate course covers a wide range of topics. These topics are extensively divided into 6 course modules. These are:
- Understanding Social Media
- Introduction to Popular Social Networking Sites
- Twitter for Business
- LinkedIn for Business
- Pinterest for Business
- YouTube for Business
Yes. Our course extensively covers Facebook Advertising. It includes the following aspects:
- Fundamentals of Facebook advertising
- Learn to create Facebook ads
- Get to know additional advertising options
- Manage existing ads
- Learn how to view & analyse advertising data
- Implement best practices for Facebook advertising
The benefits of enrolling in our Social Media Marketing Course are as follows:
1)Cost-Efficient Solution
2)Reach Global Audience
3)Reaching Local Audience
4)Precise and Ideal Targeting Audience
5)Simple Learning with Great Benefits
After completing the social media certificate course, candidates can opt for the following job roles:
- Social Media Strategist
- Social Media Manager
- Community Manager
- Social Media Consultant
- Brand Manager
Learners Point offers 3 types of classes for Social Media Marketing Course in Dubai. Students can choose between one of the following:
1)One-on-one training sessions
2)Instructor-led classroom-based group coaching
3)High-quality live and interactive online sessions
Candidates will receive a completion certificate issued by Learners Point Academy after successfully completing our social media marketing training course.
At Learners Point, if a participant doesn't wish to proceed with the Social Media Marketing Course in Dubai after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.
In AI models such as ChatGPT, prompt engineering is used to guide the model’s responses. It gives clear instructions or using structured formats to get consistent and useful answers.
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