Social Media Marketing Strategy

Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved.

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Course Summary

Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve. This course is designed to bring you up to date with what’s happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favorite form of media.

This course uses a combination of case studies, workshop sessions, knowledge share and group discussions to provide an interactive approach to knowledge transfer. A hands-on approach will allow you to tailor the topics to your organisation’s requirements.

Course Objectives

  • Understand just how essential social media is to the future of your company
  • Have a clear process for creating your social media strategy
  • Evaluate the social media landscape to establish your avatar
  • Understand how to use the most appropriate tools and channels to your advantage
  • Learn how to amplify your message and place it in front of your target audience at just the right time
  • Discover how to have social media support the business direction and objectives quarter by quarter
  • Understand how social media feeds into your online reputation and how the line between personal and professional is permanently blurred

Course Module

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Understanding Social Media

Facebook Advertising Overview

Understanding Facebook Ads

Creating Facebook Ads

Additional Advertising Options

Managing Existing Ads

Viewing Advertising Data

Implementing Best Practices

  • Using Twitter for Business
  • Smart Twitter Account Setup for Business
  • Tweeting Strategically
  • Creating Engagement Opportunities
  • Creating a Rich Twitter Experience
  • Managing Your Twitter Activity
  • Integrating Twitter with Other Online Marketing

  • Developing Your LinkedIn Business Strategy
  • Finding Your Audience
  • Engaging Your Audience
  • Creating a Dynamic Company Page
  • Content Marketing with Your Company Page
  • Recruiting with LinkedIn

  • Using Google+ Pages for Business
  • Getting Started
  • Adding and Customizing Your Information
  • Google+ Pages Management and Awareness Building
  • Optimizing Your Google+ Pages for Google+
  • Tips and Tricks for Marketing with Google+ Pages
  • Measuring Your Google+ Page Success
  • Troubleshooting

  • Blogging Overview
  • Setting up a Blog
  • Blog Posting
  • Blog Marketing
  • Making Money with Your Blog

  • Pinterest Basics
  • Marketing with Pinterest

  • Optimizing Your Channel
  • Optimizing Your Videos
  • Uploading Your Videos

Introducing to the Popular Social Networking Sites

  • Social Media Growth
  • Becoming an Enlightened Social Media User
  • Posting Strategies
  • Monitoring your Social Identity

Learning Approch

  • Designed with a focus on real world relevance
  • Real-world case studies
  • Hands-on Assignments
  • Individualized Instructor
  • Career Guidance
Program
Dates
29 Jul
11:00 AM Thu
Classroom

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Certification (Learners Point Certificate)

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

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Certification (KHDA Certificate)

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Expert Instructors & Teaching Methods

Firoz Aziz Khan

Firoz Aziz Khan is a senior digital marketing expert with over 8 years of client and consulting experience in consumer products, hospitality, health, fitness and retailing. He is a practitioner and lecturer on digital marketing (SEO, PPC, Social Media, Video, Conversational) etc. He began his entreprenenurial journey four years ago and is currently running a digital marketing consultancy firm servicing some prominent international clients.

Major accomplishments include the launch of one of the unique eCommerce retail concepts, the turnaround of a flagship consumer product, the positioning of a well known brand, the launch of numerous new products and concepts, and the development of a long list of programs which drove profitable increases in customer traffic.

Firoz Aziz Khan

Learners Experience

View All
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Alissa :SMM

The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

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Gabriella :MBA student

Excellent training throughout the course. I had some knowledge of the field when I joined but now I have an in-depth knowledge of every aspect. The instructors are skilled in the field and answer all queries with clarity.

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Alissa :SMM

The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

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Gabriella :MBA student

Excellent training throughout the course. I had some knowledge of the field when I joined but now I have an in-depth knowledge of every aspect. The instructors are skilled in the field and answer all queries with clarity.

Frequently Asked Questions

Our trainings are mostly instructor led and classroom based. However, we also offer high quality live and interactive online sessions.

Our highly skilled faculties from around the globe are experts in their fields and come with decades of diverse industry experience. Our trainers are internationally recognized and locally preferred with rich research driven experience which will ensure highly customizable, engaging and top in the class learning experience.

Choosing LearnersPoint is true value for money as our trainings are right blend of theory and practice and specially developed keeping tomorrow's business needs in mind. All the training sessions are closely monitored through specially designed progress tracker to ensure reinforced and unparalleled learning experience.

Once you have registered for a course and wish to not to proceed with the training for any reason, you are entitled for a refund of the fees provided we are notified in writing within 2 days from the date of initial registration before the training commencement. The refunds are processed within 4 weeks from the day of withdrawal.

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