Branding Course in Dubai - Creating & Managing your Corporate Brand

30-hour training led by industry experts

13 course modules based on latest trends

Receive a completion certificate

Flexible learning options for corporate & individual programs

Easy & convenient payment options

4.5/5

3987 Enrolled

Overview

What you will master with us

Complete understanding of brand process & development
Hands-on exercises to learn brand management
Learn SWOT analysis, brand health management and evaluation
Branding course in Dubai includes personalized professional mentorship
Prepares candidates for the certification exam
Includes real-world projects and interactive learning activities

Learning Objectives

After completing the course, you will be able to:

Gain insight into various types of brand architecture and brand extensions

Acquire foundational knowledge in positioning a brand effectively

Master the fundamentals of creating a compelling visual identity

Learn to explore, monitor, and evaluate brand

Develop proficiency in planning both internal and external brand launches

Ready to get started?

Overall ratings by our students

Upcoming sessions

Ms. Farida

Farida, a seasoned digital marketing trainer, excels in crafting content strategies aligned with business objectives, and optimizing campaign performance. With extensive experience in sales, marketing, and operations, she formulates 360-degree marketing strategies, driving company visibility and qualified traffic.

Her track record includes impactful campaigns, robust internet marketing, and SEO strategies. Farida leads online marketing initiatives, leveraging activities such as keyword research, link building, content marketing, PPC advertising, social media, and email campaigns. Taking hands-on ownership of social media performance, Farida integrates platforms with analytical tools like Google Analytics. She focuses on optimizing SEM paid app and social media campaigns, exploring new avenues for brand growth.

Farida's expertise extends to building brand awareness within the digital space, and implementing creative best practices. Comprehensive reporting covers digital marketing campaigns across platforms, including social, Google, and DV360. She structures campaigns based on KPIs, meticulously trafficking and collaborating with content teams for engaging content.

Core Competencies:

Performance Marketing
Media Planning
Social Media Marketing
Optimizing PPC/CPC/ CPL/ CPS Campaigns
Campaign Analyzing
Keyword Research
Analyzing Consumer Journey Funnel
Content Strategy
E-Commerce Marketing
Campaign Optimization & Analysis
Search Engine Marketing Optimization
Growth Strategy

Professional Qualifications:

Google Analytics
Appsflyer
META Business Suite
Semrush
TUNE
Similar Web
Sprout Social
Brandwatch
Post-Graduation in Digital Marketing, The DMTI, Mumbai
Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune Our Own English High School, Dubai

KHDA Certificate

Earn a KHDA attested Course Certificate. The Knowledge and Human Development Authority (KHDA) is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates.

Learners Point Certificate

Earn a Course Completion Certificate, an official Learners Point credential that confirms that you have successfully completed a course with us.

Related courses

Curriculum

Introduction
Brands, Branding, Brand-building
Popular Brands & Why They Stand Out

Discussion on Branding Processes
Identifying a Product’s Features, Values, and Benefits
Various Brand Architecture & Processes

Introduction to Mission Statement
Examples of Good Mission Statements
Hands-on Exercise to Create Mission Statement for a Product of Choice

Introduction to Brand Positioning
Introduction and In-depth Analysis of Positioning Statement
Hands-on Exercise Creating a Positioning Statement

Introduction to Brand Components
Brand Components: Style & Attitude
Hands-on Exercise

Recap
Elements of a Successful Brand Name & Slogan
Famous Brands, Slogans, & Taglines
Defining & Developing Brand Name & Slogan
Hands-on Practice

Basics of Graphic Design
Concepts: Image Perception, Color Spectrum Analysis, Fonts, etc
Introduction to Famous Brand Designs & Logos
Quiz

Introduction
Turning Your Employees into Brand Ambassadors
Easy Ways to Connect with Customers

Introduction
Checklists to Successfully Launch Your Brand

Introduction to SWOT Analysis
Basics of Brand Evaluation
Tools for Brand Analysis: Strengths, Weaknesses, Opportunities, Threats
Introduction to Middleton’s Brand Matrix

Introduction
What is Balanced Scorecard
Brand Evaluation Using Balanced Scorecard
Hands-on Exercise

Introduction
Interpreting Brand Evaluation Results
Common Signs of Brand Trouble

Introduction
Refreshing, Re-launching a Brand, & re-branding
Case Study

Frequently asked questions

Our Brand Management courses are ideal for anyone involved in marketing and brand management. This includes but not limited to the following:

Marketing Executives
Business Development Professionals
Sales Managers and Sales Executives
Product Managers
Small to Medium Enterprise (SME) owners and Managers
Entrepreneurs

In our Brand Management and Development course in Dubai, you can develop the following industry-specific skills:

Brand positioning and strategy development
Techniques for SWOT Analysis and Brand Evaluation
Creation of visual identity
Improved creativity for brand naming and slogan development
Measure and monitor brand health

Yes. Our branding course trains learners to offer businesses end-to-end solutions for creating and launching brands. We teach our participants to develop brand identity, and value and strategise internal & external plans for successful brand launches.

With a branding certification, one can pursue the following job roles in Dubai:

Sales Manager
Marketing Manager
Marketing Analyst
Business Consultant

After successfully completing our Brand Management course, you will receive a completion certificate from Learners Point Academy.

At Learners Point, if a participant doesn't wish to proceed with the Branding Course in Dubai after the registration due to any reason, he or she is eligible for a 100% refund. However, the refund will be issued only if we are notified in writing within 2 days from the date of registration. The refund will be processed within 4 weeks from the day of exit.